A recent study from J. Walter Thompson Intelligence and OPAM (Out Professionals in Advertising and Media) took a close look at transgender inclusivity in advertising and the public's perception of ad featuring transgender people.
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Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |
In 2015, highlighted by celebrities like Caitlyn Jenner, Laverne Cox and Jazz Jennings, transgender themes took center stage and, according to the study, engendered a greater understanding and acceptance of differing lifestyles. Which, of course, is a very good thing. However, coming from an agency that just canned its CEO for allegedly harassing and making sexist remarks to a female employee, it almost feels like Donald Trump claiming to have respect for women.