A woman, naked but for her bed sheet, sensuously licks her Chobani yoghurt from her finger. Then playfully she strokes the foot of her lover, who is slowly revealed to be another woman.
Scooped by
Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |
Sassy advertising of this kind has helped make the Greek yoghurt maker one of America’s fastest growing brands. But this ad did not send every viewer rushing to the shops to buy a 100-calorie pot of Blueberry Cookie Crumble yoghurt. One Million Moms, a group promoting “family values”, attacked Chobani, deeming its product a “sinful lesbian yogurt”. The group, whose name may greatly overstate its membership, has also criticised LGBT-friendly ads by firms such as J.C. Penney and Mattel, in the latter case for showing a young boy playing with a new Barbie doll.