ChiefMarketer.com spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting... "A couple of years ago we created a partnership with the Ali Forney Center, which is the largest homeless center for LGBTQ Youth... We created this beautiful, artist-designed cup to raise awareness, support and fundraising for the center. What does it have to do with coffee? It references the values and the core of how we operate as an organization, even throughout our entire value chain, including our countries of origin."
Last year, GLEN identified Ireland’s top LGBT employers through its inaugural Workplace Equality Index, with EY coming up as No 1.
Today (26 January), the NGO embarked on its second year of this campaign to highlight best practices for inclusion in Irish workplaces, and to assist those organisations seeking to improve their ranking.