ChiefMarketer.com spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting... "A couple of years ago we created a partnership with the Ali Forney Center, which is the largest homeless center for LGBTQ Youth... We created this beautiful, artist-designed cup to raise awareness, support and fundraising for the center. What does it have to do with coffee? It references the values and the core of how we operate as an organization, even throughout our entire value chain, including our countries of origin."
It was the summer of 2013 when Russian President Valdimir Putin sponsored the “Anti-Propaganda Law,” which at its core sanctioned violence against the LGBT community in Russia. Stoli Vodka, the largest and most well-known Russian product in the U.S., immediately became the symbol of American outrage again the law.