In fact, this strategy is so common it has a name: “gay window” advertising. Blatantly gay ads run the risk of alienating some potential customers, but an increasing number of companies want to let the LGBT community know that they are supporters, and so-called “gay vague” ads help them walk the thin line between these two opposed goals.
Scooped by
Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |