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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Marketing industry neglects the LGBT community, top marketing director claims

Marketing industry neglects the LGBT community, top marketing director claims | LGBT Online Media, Marketing and Advertising | Scoop.it
Jan Gooding - Aviva's Group Brand Director - claims that more needs to be done to ensure gay people are featured in advertising and marketing campaigns.
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LGBT Consumers: What Marketers Need to Know

LGBT Consumers: What Marketers Need to Know | LGBT Online Media, Marketing and Advertising | Scoop.it
Customer Behavior - The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian ...

Via Sara Duane-Gladden
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SuitLink: Edward Johnson - Starting a business advice and business ideas

SuitLink: Edward Johnson - Starting a business advice and business ideas | LGBT Online Media, Marketing and Advertising | Scoop.it
The social network's founder tells us about balancing a full-time job with running his business and the challenges that come with overseas developers
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5 Things You Should Know About China's Booming Gay App Market

5 Things You Should Know About China's Booming Gay App Market | LGBT Online Media, Marketing and Advertising | Scoop.it
The legalization of same-sex marriage in the U.S. has marked another milestone for equality. But in China, both government and society still
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French magazine Têtu goes bust after making annual losses of over €1million

French magazine Têtu goes bust after making annual losses of over €1million | LGBT Online Media, Marketing and Advertising | Scoop.it
The gay title was launched 20 years ago by Pierre Berge, partner of fashion designer Yves Saint Laurent
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National Gay & Lesbian Chamber of Commerce in South Beach to train LGBT business people

National Gay & Lesbian Chamber of Commerce in South Beach to train LGBT business people | LGBT Online Media, Marketing and Advertising | Scoop.it
In advance of its national conference next month in Fort Lauderdale, the National Gay & Lesbian Chamber of Commerce on Tuesday and Wednesday is holding a Chamber Training Institute in Miami Beach for South Florida and South American LGBT business...
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LGBT-inclusive advertising and its value for marketers from New Zealand perspective

LGBT-inclusive advertising and its value for marketers from New Zealand perspective | LGBT Online Media, Marketing and Advertising | Scoop.it

Advertising can be a bit like a mirror, or perhaps more like (cue cheesy reference) the Mirror of Erised from Harry Potter where an idealised version of ourselves is reflected back at us.



Matt Skallerud's insight:

Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality.

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Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship | LGBT Online Media, Marketing and Advertising | Scoop.it
The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America.

Via Kelly Riker
Matt Skallerud's insight:

Dustin Lance Black directs his 'most personal' ad yet

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The cult of Vice - Columbia Journalism Review

The cult of Vice - Columbia Journalism Review | LGBT Online Media, Marketing and Advertising | Scoop.it
On the first Friday in May, a line of advertising and media people stretched down New York's West 22nd Street, waiting to hear from Shane Smith, the 45-year-old bearded and bearish co-founder of Vice.
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PHOTOS: Independence Business Alliance Annual Meeting

PHOTOS: Independence Business Alliance Annual Meeting | LGBT Online Media, Marketing and Advertising | Scoop.it

Over 120 attendees took to the Top of the Tower last week for the Independence Business Alliance‘s annual meeting, where the greater Philadelphia LGBT chamber of commerce introduced new board members.

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LGBT rights are good for the tech industry, SF Pride Parade chief says

LGBT rights are good for the tech industry, SF Pride Parade chief says | LGBT Online Media, Marketing and Advertising | Scoop.it
San Francisco is both the home of the tech industry and the epicenter of the gay rights movement. Now the city is throwing its biggest party of the year, just after the Supreme Court legalized same-sex marriage.
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Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month

Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it
If you have your own platform, it never hurts to use it to market your own brand.
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PRESSING QUESTIONS: Get Out! Magazine of New York City

PRESSING QUESTIONS: Get Out! Magazine of New York City | LGBT Online Media, Marketing and Advertising | Scoop.it

Press Pass Q: What part of Get Out is the most popular? Publisher Mike Todd: For Get Out! Magazine, we have featured everyone from an Oscar winner to a Grammy winner, to local talent, bartenders, to someone starting up their own business. The best response is watching the cover personality see their covers and interview on release day.

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Target LGBT Audience on Huffington Post, DailyBeast.com, Jezebel and more

Target LGBT Audience on Huffington Post, DailyBeast.com, Jezebel and more | LGBT Online Media, Marketing and Advertising | Scoop.it
We've been having some very successful online advertising campaigns recently that have targeted an LGBT audience on websites that are not specifically LGBT, but have some strong LGBT-focused articles... especially now that the SCOTUS decision on same-sex marriage is in.  If you're looking to target an LGBT audience on sites including Huffington Post Gay Voices, Jezebel.com, Gawker.com, DailyBeast.com and more, let us know.
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Gay dating apps battle for supremacy in China

Gay dating apps battle for supremacy in China | LGBT Online Media, Marketing and Advertising | Scoop.it

It wasn’t so long ago that "Geng Le," the former policeman who founded one of China’s earliest gay websites was being forced to play cat-and-mouse with the Chinese auth...

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Meet Matt Chun, vice president for digital strategy, PCI

Meet Matt Chun, vice president for digital strategy, PCI | LGBT Online Media, Marketing and Advertising | Scoop.it
Meet Matt Chun, vice president for digital strategy, PCI. Chun formerly headed social/digital media practices for RedPeg Marketing, Social@Ogilvy and such entertainment brands as Discovery’s “Shark Week” and TLC’s “Cake Boss.”
Matt Skallerud's insight:

I worked with Matt Chun back when we were both at Here Media... quite the professional journey... congratulations, Matt!

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Lisa Sherman: Leading the Ad Council into the future

Lisa Sherman: Leading the Ad Council into the future | LGBT Online Media, Marketing and Advertising | Scoop.it

When the Ad Council announced plans to search for a new president and CEO earlier this year, Lisa Sherman applied. A longstanding part of LGBT community, Sherman had the goods to make the grade

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All 32 years of Dallas Voice now digitized and online

All 32 years of Dallas Voice now digitized and online | LGBT Online Media, Marketing and Advertising | Scoop.it

The University of North Texas (UNT) has digitized and put online all 32 years of the Dallas Voice. Funding for the project came in part from a $20,000 grant from the Texas State Library and Archives Commission. Additional funds were also raised to complete the project, said David Taffet, a Dallas Voice staff writer closely associate with the effort. In all, the total cost was at least $30,000, he said.

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Video: Jenn T. Grace's Felix Culpa Story

Video: Jenn T. Grace's Felix Culpa Story | LGBT Online Media, Marketing and Advertising | Scoop.it
Jenn used the discrimination she faced in her workplace to launch herself onto a whole new career path. The result not only changed her life, but allows her to impact so many others.  
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How One Luxury Travel Brand Is Winning Over the LGBT Market

How One Luxury Travel Brand Is Winning Over the LGBT Market | LGBT Online Media, Marketing and Advertising | Scoop.it
The booming gay-travel market is getting louder all the time. Belmond’s new LGBT Sales Director Tom Alderink is here to help.
Matt Skallerud's insight:

Belmond’s luxury properties (formerly Orient-Express) were among the early supporters of both LGBT travel and the same-sex destination wedding market. Now, the brand has gone a step further by appointing Tom Alderink to the new position of Director of LGBT Sales—one that the company calls “pioneering” within the world of hospitality. Alderink shares thoughts on his new role, the future of LGBT travel, and the best place for a marriage proposal.

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NGLCC Global Makes Waves in the Caribbean

NGLCC Global Makes Waves in the Caribbean | LGBT Online Media, Marketing and Advertising | Scoop.it
As NGLCC continues to expand its international advocacy efforts around diversity and inclusion for lesbian, gay, bisexual, and transgender (LGBT)-owned businesses, the team will begin work in the Caribbean, specifically the Dominican Republic.
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Brands Should Support LGBT Rights

Brands Should Support LGBT Rights | LGBT Online Media, Marketing and Advertising | Scoop.it
As the SCOTUS decision permeates business and marketing discussions, there have been a few arguments against brands publicly supporting equal marriage and LGBT rights.
Matt Skallerud's insight:

In light of the Supreme Court of the United States' (SCOTUS) recent equal marriage ruling, there has been a lot of discussion around brand involvement in the LGBT rights movement -- who has come out in support, who hasn't, who will, who should, who shouldn't.

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LGBT Ads Strike a Chord with Brands and Viewers

LGBT Ads Strike a Chord with Brands and Viewers | LGBT Online Media, Marketing and Advertising | Scoop.it

Wells Fargo, Tylenol and Chobani are among brands with LGBT themes in ads, and this trend is likely to accelerate with Supreme Court ruling, Sean Muller writes.

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Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights | LGBT Online Media, Marketing and Advertising | Scoop.it
Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage.
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