Officials from the Democratic National Committee have announced their goals for contracting with minority-owned vendors for the 2016 Democratic National Convention.
Matt Skallerud's insight:
“The Democratic party is the party of inclusion, diversity, and a level playing field — in stark contrast to the Republican party whose candidates would set our country backwards when it comes to equality for women, people of color, and LGBT Americans,” said DNC Chair Debbie Wasserman Schultz said.
What is the word for a person who remains hopeful in spite of overwhelming odds? To describe Ceci Gratias as simply an optimist is to miss one of her fundamental character features, that her joy is informed by countless years of working this community from one end to the other – from OutYouth, Allgo, and Queerbomb to the Austin Gay & Lesbian Chamber of Commerce, HRC-Austin, and the national gay chamber. We challenge any local activist to match that range.
GreenRubino, a gay-owned Brandidextrous agency, works across multiple industries and client types.
Matt Skallerud's insight:
Attendee Takeaways: - There are right ways and wrong ways to market to LGBT customers. - Utilize key strategies from GreenRubino insights in your own business. - Client case studies will illustrate each strategy.
When LGBT rights and small businesses are mentioned in the same breath, it's usually in reference to the vocal minority that feels serving gay customers violates their religious freedom. But while that stigma persists around the LGBT community in pockets of the business world, LGBT-owned businesses are actually taking off. Indeed, there's something of a "perfect storm" of success fueling many of the approximately 1.4 million LGBT-owned businesses in the U.S., said David Perry, the Small Business Administration's national director for LGBT outreach.
Troy Masters, a galvanizing force in New York City’s LGBT media world for more than quarter of a century, is leaving Gay City News, a publication he founded and where he serves as associate publisher, to launch a biweekly gay publication in Los Angeles
Josh is a YouTube content creator who will help you understand how to better use that platform as a way to attract LGBT viewers and turn them into customers or clients. YouTube is the second largest search engine with 300 hours of video uploaded every minute and 6 billion video views per day. Find out what your business can do to take advantage of this incredible marketing tool to reach more LGBT prospects, like never before.
We're getting a closer look at the business of gay social network Grindr, thanks to documents that leaked following the hack of extra-marital affairs dating site Ashley Madison. Grindr is projecting revenues for 2015 of $38.1 million from 3.8 million monthly active users.
The document provides a window into the financials of the private company, which launched in 2009 and has never taken on outside funding."Since Grindr's inception 6 years ago," it says, "society has experienced much wider mainstream acceptance of gay culture on a global basis. Grindr has not only benefited from this world-changing trend but has also been an essential part of transforming the culture itself."
More than 350 journalists, news executives, and communications professionals are expected in San Francisco over Labor Day weekend when the National Lesbian & Gay Journalists Association (NLGJA) convenes its annual convention and 11th LGBT Media Summit at the Westin St. Francis. This is the organization’s silver anniversary. The theme of this year’s gathering is “Coming Home.”
The company has been slower, however, to feature gay couples in its advertising—sitting by as Honey Maid, DirecTV, Hallmark and other brands lead the charge in normalizing images of such families in ads. And in fact, P&G appears to have hedged its bets recently when it did finally produce a commercial with a gay couple for Tide laundry detergent.
We're pleased to announce several key LGBT media websites have placed some of their premium ad banner inventory on the programmatic ad exchange. These include GayStarNews.com, PinkNews.co.uk and GayTimes.co.uk, reaching several hundred thousand LGBT viewers online.
The LGBT consumer is no longer content to hand over its hard earned dollars to companies that are not willing to acknowledge them as a customer. Just like ads targeted at African Americans and Latinos, it is time for ads featuring LGBT people.
Some of those major airlines have been longtime supporters of our community, even when it wasn’t popular, like Alaska Airlines who’s doubled-down this year on their community outreach efforts and named Flip their LGBT Agency of Record to lead the charge.
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