While researching the importance of performing an audit for content marketing strategies, I came across many creative approaches and one comment in particular that really stuck in my craw. An online advisor suggested a “quick audit” as the solution, and I thought to myself, what good is an audit if it is done quickly? With synonyms like, examine, inspect and scrutinize, an audit needs to be thorough, to improve processes, lose unnecessary items and become more efficient.
What would a Norman Rockwell family look like today? Johnson & Johnson's Tylenol has an answer in its new ad campaign, which is obviously far more diverse than the white, middle-class gathering featured in the iconic "Freedom from Want" painting of 1943.
The 2014 Gay Games, which attracted nearly 8,000 athletes to Northeast Ohio in August, added $52 million to the local economy during the eight-day event, according to a just-completed study by two economics professors at Kent State University.
Community Business, an NGO dedicated to “advancing corporate social responsibility in Asia”, according to its website, has just announced the launch of its trailblazing LGBT Workplace Inclusion Index in Hong Kong.
The National Gay & Lesbian Chamber of Commerce held its National Dinner in the National Building Museum on Friday. Out athlete Jason Collins spoke at the annual event. (Washington Blade photos by Damien Salas)
It wasn't intolerance that pushed Jenn Grace from an insurance company marketing job into the life of being a "professional lesbian," her business tagline. It was work-life balance. When she and her wife became parents, a corporate job just didn't leave room for the parenting they wanted to do.
Honey Maid will present The Paley Center for Media's Annual Benefit Gala in Los Angeles on Wednesday, TheWrap has learned. This year's benefit will focus on television's depiction of the LGBT equality struggle throughout several decades — a fitting cause for Honey Maid, given a March ad campaign from the company entitled “This Is Wholesome” featured a same-sex couple in a narrative about modern American families.
When Tim Cook came out in October, he became the highest profile in a series of technology executives to reveal his or her sexual orientation. Google[x]’s Megan Smith, now White House Chief Technology Officer; and Peter Thiel, co-founder of PayPal and Palantir Technologies, are both openly gay.
You are invited to join the Wisconsin LGBT Chamber of Commerce for our LGBT Business Diversity Summit on Tuesday, January 13, 2015 from 7:30 to 11:30 a.m. in Milwaukee. This event is presented by Whyte Hirshboeck Dudek S.C.
While some marketers may hesitate to explicitly target the LGBT community, today’s consumers expect brands to help drive social change and are increasingly open-minded about the changing face of families.
Euclid Media Group published the premiere issue of Out In SA, a quarterly magazine for queer San Antonio, with coverage of local politics, culture, real estate, fashion, and food, and a team of advice columnists for our diverse lives: parenting,...
The National Gay and Lesbian Chamber of Commerce brought a handful of lesbian, gay, bisexual and transgender business owners to Washington, D.C., for seminars about professional growth and paired them with mentors.
PPQ: Who came up with the name Tagg? Managing Editor Eboné Bell: I came up with the name. I wanted a name that meant “connecting” and “linking” the queer women’s community. In the game, when you tag someone, you have to reach out and touch them. Tagg seemed like the perfect name. Tagg, you’re it!