History was made yesterday when the NASDAQ had Matt Skallerud of Pink Banana Media and Tom Roth of Community Marketing & Insights, co-producers of LGBT Week NYC, rang the closing bell on April 22nd in Times Square in New York City.
YouTube's list of the top-ten most-watched video ads is out, and it shows viewers embraced ads that celebrate difference. The two most-watched branded videos on YouTube in March showed off romance with an emphasis on diversity and multiculturalism, according to the latest edition of the YouTube Ads Leaderboard list. These viral videos hint at the growing comfort and success marketers have in showcasing a more open-minded understanding of relationships.
Cable, broadcast, and Spanish language news networks largely ignored an “epidemic of deadly violence” against the transgender community in the first two months of 2015, despite devoting coverage to various transgender stories. When networks discussed transgender issues, they often failed to include the voices of transgender individuals, especially transgender women of color.
Aetna is urging gay customers to "be proud" — and consider buying its coverage — as part of a new, narrow focus to selling health insurance in a business where the individual's buying decision matters more than it used to.
Texas Competes is a partnership of business leaders committed to a Texas that is competitive, economically vibrant, and welcoming of all people, including lesbian, gay, bisexual, and transgender people.
This year, as our annual conference on LGBT Marketing, Advertising & Technology has grown into an entire week's series of conferences, symposia and forums, we have an incredible line-up of women speaking and presenting at our conference for the first time.
Indiana just shot itself in the foot today when Republican governor Mike Pence signed the Religious Freedom Restoration Act, a law whose sole purpose is to allow religious business owners to discriminate against hiring or serving LGBT people (even if a city has non-discrimination protections for LGBT folks in place). In response, Marc Benioff, the CEO of Salesforce, pledged to cancel all programs requiring customers and employees to “travel to Indiana to face discrimination.”
The event will take place as part of the Asia LGBT Milestone Awards and will feature speakers from BP and IBM – as well as a former Chinese policeman, Geng Le, who has created a multi-million dollar g...
A global crowdfunding platform designed for the LGBT community. A network where you can discover and support awesome projects around the world. We connect filmmakers, designers, musicians, writers, engineers... anyone with a great project, with thousands of people to make their dreams become true.
Marketing entails more than reaching the right consumer with the right message at the right time. New data from Google and YouTube shows that messages about diversity and equality for the LGBT community have widespread impact, and brands such as Burger King and Honey Maid are leading the way.
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