LGBT Online Media, Marketing and Advertising
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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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How Many Americans Are Gay?

How Many Americans Are Gay? | LGBT Online Media, Marketing and Advertising | Scoop.it
Inside the efforts to finally identify the size of the nation’s LGBT population
Matt Skallerud's insight:

As the LGBT population moves into its full and equal place in public life, many people are asking an old question with new urgency: just how many LGBT Americans are there? After centuries in the shadows, many experts believe that we need a full accounting of the nation’s LGBT population and how they live for legal, economic and health reasons. Now, for the first time, a group of experts from 21 federal agencies are working on a project to figure out how to do just that. The results could pave the way for first-ever surveys of America’s sexual orientations and gender identities and influence everything from local laws to military policy to health care.

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How an Ad Campaign Made Lesbians Fall in Love with Subaru

How an Ad Campaign Made Lesbians Fall in Love with Subaru | LGBT Online Media, Marketing and Advertising | Scoop.it
It's a popular stereotype that lesbians drive Subarus. What's less well known is that Subaru cultivated that image—and made history in the process.
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The Focus Group Featuring Scott Seitz, Founder and CEO of SPI Marketing - VIDEO

Scott Seitz, Founder and CEO of SPI Marketing and Founder of Dot Gay joins The Focus Group to discuss the state of LGBT Marketing in today's world of digital, apps and assimilation.

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South Africa's First Commercial with a Gay Kiss Has Homophobes Hot and Bothered: VIDEO

South Africa's First Commercial with a Gay Kiss Has Homophobes Hot and Bothered: VIDEO | LGBT Online Media, Marketing and Advertising | Scoop.it
"Kiss", South Africa's first commercial with a gay kiss, hit the airwaves in February but we're now hearing about the homophobic heads exploding over it.
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VIDEO: The Business Case for LGBT Inclusion

VIDEO: The Business Case for LGBT Inclusion | LGBT Online Media, Marketing and Advertising | Scoop.it
Todd Sears, founder and principal at Out Leadership, and former U.S. Health and Human Services Director Kathleen Sebelius discuss the economic impact of North Carolina's anti-LGBT policies. They speak on "Bloomberg Markets."
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Robyn Exton, Founder of Her app for Lesbians, Presenting at Disrupt NY

Robyn Exton, Founder of Her app for Lesbians, Presenting at Disrupt NY | LGBT Online Media, Marketing and Advertising | Scoop.it
Disrupt NY is right around the corner. The event starts on May 9th and we’re delighted to reveal the agenda. The lineup is stellar and for the first time,..
Matt Skallerud's insight:

Robyn Exton is the founder of Her, the largest app for lesbian, bisexual and queer women. Her mirrors the way women meet and talk in real life, with a social space for group conversations, shared content and an easy way to connect with others about the things you care about most. She will be speaking at 10:50 AM on Wednesday, May 11.

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John Lake: Vice-President and LGBT segment manager at Wells Fargo

John Lake: Vice-President and LGBT segment manager at Wells Fargo | LGBT Online Media, Marketing and Advertising | Scoop.it
You have to take a step back to see what diversity really looks like,” says John Lake, the vice president and LGBT segment manager on the Wells Fargo Enterprise (national) Marketing Diverse Segments team. It’s a long job title, but one born out of Wells Fargo’s historical commitment to supporting a broad range of diverse populations, way before it was trendy or part of complex marketing strategies.
Matt Skallerud's insight:

“We’re addressing the financial needs of diverse customers, and that’s the foundation that everything comes from,” continues Lake. “I’m part of a team that looks at different segments across the country and strategically identifies how we show up for those customers.” Wells Fargo continually strives to gain a better understanding of the financial needs of different segments, including millennials, people with disabilities, and veterans. But for Lake, a connection to the LGBT community has been in his professional DNA from the onset.

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FDA Takes Aim at LGBT Tobacco Use in New Campaign

FDA Takes Aim at LGBT Tobacco Use in New Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The U.S. Food and Drug Administration launched a $35.7 million anti-tobacco campaign today focused on lesbian, gay, bisexual and transgender (LGBT) young adults.
Matt Skallerud's insight:

The new campaign, “This Free Life,” includes four videos that aim to prevent and reduce smoking among LGBT 18- to 24-year-olds, who are about twice as likely to use tobacco as other people their age, according to Kathy Crosby, director of the Office of Health Communication and Education in the FDA’s Center for Tobacco Products.

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NYC conference brings together those wishing to target lucrative LGBTI market

NYC conference brings together those wishing to target lucrative LGBTI market | LGBT Online Media, Marketing and Advertising | Scoop.it

The organizers of the annual LGBT Week NYC are finalizing the details of this year’s event – due to take place in the Big Apple between 16-19 May 2016. Four days of LGBTI marketing, technology and advertising-related discussions, this year’s event will look at a range of issues, from adapting mainstream advertising materials for LGBTI consumers to the lessons learned from a digital marketing strategy to educate gay men about PrEP.

Matt Skallerud's insight:

The week will include a LGBT Tourism and Hospitality Symposium at Google headquarters, and Talent in Modern Fintech (Financial Technology) day hosted by Out in STEM at the US headquarters of Credit Suisse. Other events will take place at the New York Times Conference Center, and there will be post-conference receptions and other networking events.

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Inside Berlin’s Queer Tech Festival

Inside Berlin’s Queer Tech Festival | LGBT Online Media, Marketing and Advertising | Scoop.it
Queer techies gathered for VR, “Mario Kart,” and technical talks.
Matt Skallerud's insight:

For the programmers, engineers and tech founders here, the festival is an opportunity to network with an openness about gender and sexual identities that’s uncommon for Berlin’s growing, but often closeted, tech scene.

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The 23 most powerful LGBT executives in the world

The 23 most powerful LGBT executives in the world | LGBT Online Media, Marketing and Advertising | Scoop.it
OUTstanding lists 100 people who it thinks challenges the presumption that you can't be openly LGBT and be successful in business.
Matt Skallerud's insight:

"Those featured are an inspiration to anyone who fears that they may have to be closeted at work, and waste valuable effort muting their authentic selves," said Suki Sandhu, chief executive of OUTstanding. 

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Luka Sabbat, the 18-Year-Old Fashion Influencer

Luka Sabbat, the 18-Year-Old Fashion Influencer | LGBT Online Media, Marketing and Advertising | Scoop.it
Advertisers envy his social media skills. Tom Ford provided him with a prom suit. “He’s the cool kid at the party we all want to be,” an admirer says.
Matt Skallerud's insight:

What’s more, Mr. Finnegan said: “He’s young, he’s biracial, he’s straight but hangs out with gay and trans people, and he’s friends with designers and rappers. A young generation that looks up to his lifestyle wants to know everything about him, from what he buys to what he wears to what he eats.”

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How the Miami Herald's Steve Rothaus became an LGBT pioneer in mainstream journalism

How the Miami Herald's Steve Rothaus became an LGBT pioneer in mainstream journalism | LGBT Online Media, Marketing and Advertising | Scoop.it
When Steve Rothaus began covering the gay community for the Miami Herald nearly 20 years ago, he was one of the first reporters at a mainstream newspaper anywhere in the country to cover gay issues as a regular news beat.*
Matt Skallerud's insight:

It was the summer of 1997, and Gianni Versace had just been murdered on the steps of his South Beach mansion. Though investigators never determined the motive of spree killer Andrew Cunanan, many people speculated it had to do with Versace being gay. Herald editors came to Rothaus, then an 11-year veteran of the paper who had been out at work most of that time, and asked him to start writing twice a month on gay issues.

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What Brands Need to Know About Marketing to LGBTQ Audiences

What Brands Need to Know About Marketing to LGBTQ Audiences | LGBT Online Media, Marketing and Advertising | Scoop.it
With Pride Month coming up in June, here are six ways brands can engage with LGBTQ audiences, writes Matt Tumminello.

Via Gay Ad Network
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Hotels Slip Into Bed With Gay Men, Advertising Results

Hotels Slip Into Bed With Gay Men, Advertising Results | LGBT Online Media, Marketing and Advertising | Scoop.it
Hilton Hotel and PNC Bank have slipped into bed with gay men, promoting their brands on back covers of gay magazines this month with ads showing male couples in bed together.
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'We're always in the moment': Grindr wants brands to take it seriously

'We're always in the moment': Grindr wants brands to take it seriously | LGBT Online Media, Marketing and Advertising | Scoop.it

Grindr, the gay hook-up app, thinks brands should be taking dating apps more seriously.

Matt Skallerud's insight:

Since its launch in 2009, Grindr has banked on immediacy — letting users exchange messages and photos based on their proximity. Now, it’s hoping to bottle this for advertisers willing to experiment with the platform.

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Meet ‘Boy Club’, a Silly New Take on the Gay Magazine

Meet ‘Boy Club’, a Silly New Take on the Gay Magazine | LGBT Online Media, Marketing and Advertising | Scoop.it
If you’re one who enjoys the tactile experience of magazines but doesn’t care for the current crop of LGBT mags out on newsstands, you may enjoy the new quarterly periodical BOY CLUB.
Matt Skallerud's insight:

The magazine is the brain-child of co-creators Kyle Raymond Fitzpatrick and Bobby Solomon, whose name you may recognize from his culture and design blog The Fox Is Black. 

The L.A.-based publication is a self-described silly, less-serious take on the gay magazine. As for what the title implies, it’s a nod to anyone who “appreciates, is, loves, identifies with, or wants to be a boy.” Before you get your head bent out of shape trying to dissect that–don’t. That’s antithetical to BOY CULTURE‘s vibe.

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Last Minute Updates for LGBT Week NYC

Last Minute Updates for LGBT Week NYC | LGBT Online Media, Marketing and Advertising | Scoop.it
We have a few last-minute updates for everyone considering attending some or all of our upcoming events at LGBT Week NYC starting next week, May 16th.
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Study: There really are a lot of gay people on Twitter and Instagram

Study: There really are a lot of gay people on Twitter and Instagram | LGBT Online Media, Marketing and Advertising | Scoop.it
In a stunning turn of events, there are a lot of gays on Instagram.
Matt Skallerud's insight:

Comparing people’s stated sexual orientation to their social media habits, the report found that LGB people were more than twice as likely as straight people to use Instagram or Twitter – and are also more likely to use social media in general

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Marketing Week Awards 2016 – Shortlist announced

Marketing Week Awards 2016 – Shortlist announced | LGBT Online Media, Marketing and Advertising | Scoop.it
Drum roll please! Ladies and gentleman, we give you the shortlist for the 2016 Marketing Week Awards.
Matt Skallerud's insight:

Shortlist includes ‘Aviva Pride, Aviva’s LGBT Employee Network’... All winners will be announced on 12 May at the Roundhouse in London in a ceremony presented by actor, comedian, campaigner and all round national treasure Sir Lenny Henry.

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PRESSING QUESTIONS: The Fight of Los Angeles

PRESSING QUESTIONS: The Fight of Los Angeles | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Editor in Chief Stanford Altamirano and Managing Editor Mark Ariel - Staff size and breakdown: 16 people, including one editor in chief, one managing editor, one designer, one office manager, four sales executives, six writers, and two photographers

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LGBT Week NYC Updates - April 2016

LGBT Week NYC Updates - April 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT Week NYC, May 16-19, 2016 / Marketing, Advertising & Technology Conference Updates - Conference held May 18-19, 2016 (Wednesday and Thursday) at the New York Times Conference Center

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Meet Amos Mac, Founder Of A Groundbreaking Magazine For Trans Men

Meet Amos Mac, Founder Of A Groundbreaking Magazine For Trans Men | LGBT Online Media, Marketing and Advertising | Scoop.it
"I feel like the mainstream 'sees' a small handful of public trans figures, but that doesn’t mean the various trans communities that exist in the worl
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'Walk the walk:' GreenRubino's new LGBT strategist offers advice for reaching gay community

'Walk the walk:' GreenRubino's new LGBT strategist offers advice for reaching gay community | LGBT Online Media, Marketing and Advertising | Scoop.it

Marketing, specifically corporate marketing, wasn’t ever on Rachael Brister’s radar. Until November, the only for-profit company she had ever worked for was a Barnes and Noble while finishing her degree at University of Rochester.

Matt Skallerud's insight:

What she did have was 20 years of experience in the LGBTQ community, working with the Gay and Lesbian Film Festival in Rochester, the Three Dollar Bill Cinema, the Seattle Lesbian & Gay Film Festival and Greater Seattle Business Association.

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VIDEO: Angelica Ross - Creating Safe Spaces with TransTech Social Enterprises

VIDEO: Angelica Ross - Creating Safe Spaces with TransTech Social Enterprises | LGBT Online Media, Marketing and Advertising | Scoop.it
TransTech Social Enterprises founder Angelica Ross explains how her organization creates a safe space for LGBT workers and educates the cis community on trans issues
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