LGBT Online Media, Marketing and Advertising
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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Jenn T. Grace: Tips For Marketing To LGBTQ Consumers

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers | LGBT Online Media, Marketing and Advertising | Scoop.it
Jenn T. Grace, the self-proclaimed 'Professional Lesbian', is a speaker, author, podcaster, coach and entrepreneur who specializes in teaching straight people how to market to gay people and gay people how to market to themselves.
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New think tank in Japan offers tips on LGBT awareness, market potential

New think tank in Japan offers tips on LGBT awareness, market potential | LGBT Online Media, Marketing and Advertising | Scoop.it
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexua
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The Business of Gay Pride

The Business of Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride events have become a commercial hit around the world but are they losing sight of their political roots? India Ross reports
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The Focus Group August 13 – Andrew Bolton, Rio, and Racist Potato Chips

Andrew Bolton, VP of Brand Partnerships at Knotch, joins Tim and John to talk about life as a world class rower, the Rio Olympic Games, and starting his career during one of the worst recessions in US history. Texts not intended for Mom, but sent to her by accident, caught John’s eye while Tim discusses the latest dust-up about “racist” images on the new Lay’s international flavor chip bags.
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7 Packed Days of LGBT New Media

7 Packed Days of LGBT New Media | LGBT Online Media, Marketing and Advertising | Scoop.it
These past seven days have brought together an incredible array of LGBT influencers, bloggers, vloggers and YouTube content creators, showing first-hand both the strength and the evolution of LGBT New Media in 2016.
Matt Skallerud's insight:

Overall, it was a powerful seven days of blog posts, photos, videos, status updates and Tweets all related to the ever-growing LGBT New Media community online... we're excited for the possibilities and opportunities in the months to come, including ourLGBT New Media Expo, held in Las Vegas on December 13th, 2016, immediately after the CMI Tourism & Hospitality Conference, at the Vdara Hotel.  Focused on both the LGBT tourism marketplace, as well as the local Las Vegas LGBT business community, this expo is a first focusing on bringing the business community together with a wide array of LGBT influencers, bloggers, vloggers and YouTube content creators, as well as LGBT media companies and ad agencies with a strong digital focus.  We hope to see you there!

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How a Pride Convention Turned Into an Intimate Meet and Greet

How a Pride Convention Turned Into an Intimate Meet and Greet | LGBT Online Media, Marketing and Advertising | Scoop.it
The OC Pride Convention didn't happen this year, but instead became an intimate meet and greet.
Matt Skallerud's insight:

The LGBT community and LGBT YouTube content creators came together Friday July 29 at the Anaheim White House Restaurant for a meet and greet that did not include special passes or security, but one-on-one conversations between viewers and the vloggers. Originally the meet-up was supposed to be a part of a new VidCon meets Comic-Con LGBT event taking place from July 29-30.

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Matt Skallerud's curator insight, August 8, 5:58 PM

he LGBT community and LGBT YouTube content creators came together Friday July 29 at the Anaheim White House Restaurant for a meet and greet that did not include special passes or security, but one-on-one conversations between viewers and the vloggers. Originally the meet-up was supposed to be a part of a new VidCon meets Comic-Con LGBT event taking place from July 29-30.

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The Focus Group July 30 – Bob Witeck, Witeck Communications, Inc.

Bob Witeck, President of DC based Witeck Communications, Inc., joins Tim and John to discuss the importance of corporations recognizing their LGBT customer
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PRESS PASS Q: Iowa to get a new LGBT publication

PRESS PASS Q: Iowa to get a new LGBT publication | LGBT Online Media, Marketing and Advertising | Scoop.it
GoGUIDE, a free LGBT publication based in Iowa City, will launch in September. The new publication will cover topics such as local and national news, the arts, and local politics.
Matt Skallerud's insight:

The first issue of GoGUIDE will be the “Back to School: University & College Edition.” The magazine will print quarterly with an anticipated print run of 5,000 copies. It will be printed on glossy stock and will be full-color throughout. 

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Focus Group Radio - Appointment Radio for the LGBT Professional

Focus Group Radio - Appointment Radio for the LGBT Professional | LGBT Online Media, Marketing and Advertising | Scoop.it
Meet Revolutionary LGBT marketing and advertising executives. Tim Bennett and John Nash, co-hosts of The Focus Group.  Tim and John invite you to share in a friendship spanning 30 plus years while serving up the savvy side of nine to five every Saturday across multiple media platforms.
Matt Skallerud's insight:

The Focus Group, is America’s first radio talk show developed and created from a LGBT point of view and has established itself “appointment radio” for the LGBT audience that desires representation beyond the stereotypical. LGBT professionals are often informed in career and business by their identity, which in many cases needs to be carefully managed throughout their working years.  Tim and John speak to that reality by providing actionable information and insights delivered in an entertaining radio talk show format.

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The Focus Group July 23 – Merryn Johns, Editor-Curve Magazine (VIDEO)

Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.

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Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace | Pink Banana Media

Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace | Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION.

Matt Skallerud's insight:

We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.

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Beautiful Planning Marketing & PR Lands TomboyX

Beautiful Planning Marketing & PR Lands TomboyX | LGBT Online Media, Marketing and Advertising | Scoop.it

Beautiful Planning Marketing & PR, announces the addition of TomboyX to client roster. TomboyX has hit the market as more than just another fashion brand. Instead they are a cultural movement of strong women who are using their exceptional comfortable products as tools to promote education and change.

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The Inaugural Ad POP Award Winners - National Gay Media Association

The Inaugural Ad POP Award Winners - National Gay Media Association | LGBT Online Media, Marketing and Advertising | Scoop.it
The National Gay Media Association has announced the winners of the inaugural Ad POP awards. The Ad POPs (Pride in Online and Print) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media. Ad POP is a production of the National Gay Media Association, a group of the nation’s …
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Newly Launched: An Association for LGBT Meeting and Event Planners

Newly Launched: An Association for LGBT Meeting and Event Planners | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT meeting professionals have a new association to help build business relationships.

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For growing number of LGBT entrepreneurs, identity becomes an asset

For growing number of LGBT entrepreneurs, identity becomes an asset | LGBT Online Media, Marketing and Advertising | Scoop.it
More are embracing public certification as customers vote with wallets.
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Since last year’s U.S. Supreme Court decision to legalize same-sex marriage, more LGBT business owners are driven by shifting public opinion and diversity-hungry companies to start openly embracing who they are.

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The Power of Being an Out Entrepreneur

The Power of Being an Out Entrepreneur | LGBT Online Media, Marketing and Advertising | Scoop.it

Can you be the gay Bill Gates? The organization known as StartOut thinks so... Entrepreneurs should never have to choose between the closet and their careers, yet one in three LGBT entrepreneurs in the process of seeking funding for their business are not out to investors. When asked why, nearly half said it was not relevant, with another 12 percent believing it would hurt them.

Matt Skallerud's insight:

Americans today are growing more supportive of LGBT people and their equality, evidenced with the nationwide legalization of same-sex marriage in 2015. However, it's easy to forget people can still get fired from their jobs in 26 states simply for being gay or bisexual, in 28 for being transgender. Further, as entrepreneurial activity plays an increasingly important role in the overall U.S. economy, how do we ensure that LGBT entrepreneurs are protected against discrimination?

The reality is that startups founded by LGBT entrepreneurs are at risk for discrimination — affecting where they locate their businesses, their ability to raise capital, and how they build trust with investors. These are the findings of a recently released study from StartOut, the leading national nonprofit to support LGBTQ entrepreneurs.

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Join the StartOut LGBTQ Entrepreneurial Community

Join the StartOut LGBTQ Entrepreneurial Community | LGBT Online Media, Marketing and Advertising | Scoop.it
Connect with mentors, investors, and other LGBTQ entrepreneurs to start or grow your business!
Matt Skallerud's insight:

StartOut's goal is to create jobs and prosperity for LGBTQ individuals and the local communities they contribute to, and be recognized and respected for those efforts. That's where you come in: we need your support to get there.

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Meet The MBA Grad Leading America’s LGBT Business Community

Meet The MBA Grad Leading America’s LGBT Business Community | LGBT Online Media, Marketing and Advertising | Scoop.it
Anthony Shop co-founded his digital agency with his husband during his MBA at the George Washington University School of Business
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PRESS PASS Q: PRESSING QUESTIONS: Georgia Voice of Atlanta

PRESS PASS Q: PRESSING QUESTIONS: Georgia Voice of Atlanta | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Co-Founder/Owner and Managing Partner Chris Cash

Matt Skallerud's insight:
PPQ: What feature or features of Georgia Voice have been the most popular with readers?
Managing Partner Chris Cash: Local news and politics, by far. Our readers look to us as the most trusted source of news and events in their local community.
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West Hollywood Welcomes the 'LGBT Sentinel' as Their Official Community Newspaper and Bulletin

West Hollywood Welcomes the 'LGBT Sentinel' as Their Official Community Newspaper and Bulletin | LGBT Online Media, Marketing and Advertising | Scoop.it
The rebirth of the community newspaper, LGBT Sentinel, "promises to be the people's press and support the community that supports it! The LGBT community is one and we are proud to have the honor and responsibility of reporting good news and being involved with the internal fabric of the community and doing things that inspire everyone and be a part of a culture and a movement that is progressive and full of love!" says LGBT Sentinel editor-in-chief Griffin Gram.
Matt Skallerud's insight:

The WEHO LGBT community is happy to get back to basics starting with a real community newspaper saying, "The LGBT Sentinel is a torch bearing equality, justice, and attention to our communities and our needs that effect and surround us, giving attention to the issues of gay, lesbian, transgender and bisexual people in all communities here and around the world! Look, we are the community that has the aptitude, intellect and love to send our message to the world starting right here at home!"

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Outfluential Kickstarter Campaign - Want to help LGBT bloggers and YouTubers?

Outfluential Kickstarter Campaign - Want to help LGBT bloggers and YouTubers? | LGBT Online Media, Marketing and Advertising | Scoop.it
Check out the Outfluential Campaign, it's awesome. Live on Kickstarter
Matt Skallerud's insight:

Empowering LGBT content creators to travel the world and tell their story

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Support Equality for LGBTQ Entrepreneurs

Support Equality for LGBTQ Entrepreneurs | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBTQ entrepreneurs should never have to choose between the closet and their careers.
Matt Skallerud's insight:
In 2009, StartOut was founded to provide these resources and connect LGBTQ entrepreneurs. Since then, we have become the leading national non-profit for LGBTQ entrepreneurs and our friends and allies.  We are organizing over 70 in-person events this year alone, but in only six cities in the U.S. Thus, we are very excited to launch the StartOut Community online and to connect LGBTQ entrepreneurs — no matter where you live. To provide the tools for more member-to-member engagement and accelerate your success, we are building a brand new platform.  StartOut's goal is to create jobs and prosperity for LGBTQ individuals and the local communities they contribute to, and be recognized and respected for those efforts. That's where you come in: we need your support to get there.
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LGBT spending power in US estimated to be worth $917billion

LGBT spending power in US estimated to be worth $917billion | LGBT Online Media, Marketing and Advertising | Scoop.it
The annual analysis by Witeck Communications is an increase on last year’s $884billion – boosted by the rise in spending power of millennials
Matt Skallerud's insight:

LGBT spending power in US estimated to be worth $917billion (€834billion), according to the latest, annual analysis by LGBT marketing firm Witeck Communications. Witeck’s founder and President, Bob Witeck has been monitoring the spending power of the LGBT market in the US over the past two decades. The new figure is drawn from 2015 statistics. It represents a rise from $884billion (€804billion) in 2014.  The number represents the buying power of the US LGBT community; the disposable personal income that LGBT people have after paying tax and government pension contributions.

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Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe

Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe | LGBT Online Media, Marketing and Advertising | Scoop.it

#PrideCon4Lyfe Badge - become the ultimate supporter of this convention. You will receive lifetime tickets to any and all Pride Con events.

Matt Skallerud's insight:

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

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Matt Skallerud's curator insight, July 16, 8:40 AM

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.