Multimedia Platforms Inc. today announced it has completed the acquisition of Columbia FunMap, Inc., a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint.
Becoming part of the National Gay and Lesbian Chamber of Commerce’s (NGLCC) Supplier Diversity Initiative is about more than supporting the national movement for LGBT equality. It’s about helping small businesses become recognized and make money, thereby bolstering the economic base of the entire LGBT community.
LGBT Marketing 3.0: How political and cultural shifts have changed the LGBT consumer landscape - Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.
2015 Digital Media Trends - Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.
Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.
Gaycation Magazine announced today that it has agreed to acquire “The Word” Newspaper and its sister publication “Up Downtown” from Ted Fleischaker and Word Publications. After almost a quarter century in the founder’s “family” both popular papers, are changing hands, but they will still remain in the “family.”
Gay Desert Guide, the online LGBT guide to Palm Springs, has been name Business of the Year by the Desert Business Association (DBA). Founder and Publisher Brad Fuhr will accept the award on Monday, March 9th at the organization’s annual installation and awards dinner.
Creating Effective Mobile Ad Campaigns: Grindr/Madonna Rebel Hearts Case Study - Mobile advertising is seeing unprecedented growth and respect in the ad community. Steve will walk you through a recent Grindr/Madonna promotion case-study to show how using creative techniques and thinking beyond traditional advertising methods, you can make a mobile campaign effective and compelling to users resulting in strong results
The Glass Closet – the book and website launched by Lord Browne of Madingley – has teamed up with Gay Star News to launch a new online resource on the world of business, workplace best practice and careers
Press Pass Q: What part of Camp Magazine is the most popular? - Publisher John Long: I’d say community stories about individuals or organizations in the LGBT community. Camp is not a lifestyle publication and therefore we focus on community news in both current LGBT events and local entertainment. However we’re also known for our creative covers and often feature the actors of the satirical Late Night Theatre ensemble in their productions.
Former CEO of a multinational company wants to help improve the environment for LGBTI people in the business world - Gay Star News can announce Lord Browne of Madingley has become a shareholder in the business, taking a 12.5% stake, today (12 February).
Marketing to the LGBT community — especially considering it’s worth about $743 billion — is a win for everybody. Over the past 20 years our country has seen a dramatic shift in its support for marriage equality in the LGBT community.
Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 22 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company's global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up the Community Marketing & Insights division, which produces the annual LGBT Community Survey, as well as custom consumer research studies for a variety of market leader
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