LGBT Online Media, Marketing and Advertising
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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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The Focus Group July 23 – Merryn Johns, Editor-Curve Magazine (VIDEO)

Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.

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Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace | Pink Banana Media

Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace | Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION.

Matt Skallerud's insight:

We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.

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Beautiful Planning Marketing & PR Lands TomboyX

Beautiful Planning Marketing & PR Lands TomboyX | LGBT Online Media, Marketing and Advertising | Scoop.it

Beautiful Planning Marketing & PR, announces the addition of TomboyX to client roster. TomboyX has hit the market as more than just another fashion brand. Instead they are a cultural movement of strong women who are using their exceptional comfortable products as tools to promote education and change.

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National TV Ad Depicting Transgender Discrimination to Premiere During Republican National Convention

National TV Ad Depicting Transgender Discrimination to Premiere During Republican National Convention | LGBT Online Media, Marketing and Advertising | Scoop.it
A groundbreaking ad depicting the challenges faced by transgender people in accessing public restrooms—and highlighting the lack of state and federal nondiscrimination protections for transgender people—will have its national television debut on FOX News Channel next Thursday, July 21, during the final night of the Republican National Convention in Cleveland, Ohio. The ad will air nationwide again on MSNBC during the Democratic National Convention in Philadelphia one week later.
Matt Skallerud's insight:

The 60-second ad, which will be seen all across the country, features a transgender woman from North Carolina, where HB2 passed earlier this year. HB2 makes it illegal for transgender people to use restrooms in public buildings that match the gender they live every day, making them susceptible to even higher levels of harassment and violence.

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6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe

6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe | LGBT Online Media, Marketing and Advertising | Scoop.it

Nissan takes an unusual approach to humor with its new commercial in which a young man “comes out” -- as the owner of an Infiniti to his conservative, BMW-loving father. “You must have always...

Matt Skallerud's insight:

Coming-out as a theme or metaphor in commercials is relatively new to the U.S. market, but it has been used as an attention-grabbing devise in other markets as far back as 2001, including, most recently, this spring by McDonald’s McCafe in Taiwan, the first Asian country poised to legalize same-sex marriage.

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Her, the dating app for queer women, finally goes live on Android

Her, the dating app for queer women, finally goes live on Android | LGBT Online Media, Marketing and Advertising | Scoop.it
And so, the dating pool for queer women across the world got that much bigger. Her, the dating app focused exclusively on ladies who are into other ladies,..
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Lok Nexe's curator insight, July 11, 6:03 AM
I think it is nice to hear that people are open about LGBT. Especially since LGBT is a big no no for some places. We should never judge others and should do our very best to respect them. I do hope that there won't be big issues created due to this app regarding LGBT.
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A Moving Telecom Ad Tells the Beautiful Story of a Dad Accepting His Gay Son: WATCH

A Moving Telecom Ad Tells the Beautiful Story of a Dad Accepting His Gay Son: WATCH | LGBT Online Media, Marketing and Advertising | Scoop.it

A new ad from Philippines telecom company Smart Communications uses the anxiety some gay people face when they’re ‘out’ on Facebook, yet not to their parents.

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Stonewall launch powerful new campaign encouraging LGBT community to stand together

Stonewall launch powerful new campaign encouraging LGBT community to stand together | LGBT Online Media, Marketing and Advertising | Scoop.it
Stonewall has announced details of it latest campaign, which aims to highlight how the LGBT community is stronger when it stands together.
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Sustaining Pride: How brands' approach to LGBT communications has changed and what's next

Sustaining Pride: How brands' approach to LGBT communications has changed and what's next | LGBT Online Media, Marketing and Advertising | Scoop.it
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.
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National Resources for LGBT Entrepreneurs

National Resources for LGBT Entrepreneurs | LGBT Online Media, Marketing and Advertising | Scoop.it
Whether you’re looking for other LGBT-owned businesses, wondering what certification means, or hoping to connect with LGBT entrepreneurs and allies at the next national conference, these resources have you covered.
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How Subarus Came to Be Seen as Cars for Lesbians

How Subarus Came to Be Seen as Cars for Lesbians | LGBT Online Media, Marketing and Advertising | Scoop.it
The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

Via Sara Duane
Matt Skallerud's insight:

“When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person—and often a woman,” says Tim Bennett, who was the company’s director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian.

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The 10th Annual ADCOLOR ® Awards Announces Honorees, Nominees & Futures

The 10th Annual ADCOLOR ® Awards Announces Honorees, Nominees & Futures | LGBT Online Media, Marketing and Advertising | Scoop.it
The 10th Annual ADCOLOR Conference & Awards Takes Place September 18-21, 2016 in Boca Raton, Florida
Matt Skallerud's insight:

ADCOLOR announced today 2016 Honorees and Nominees for the 10th Annual ADCOLOR Awards as well as the 2016 Class of ADCOLOR FUTURES. The 10th Annual ADCOLOR Awards on Wednesday, September 21, 2016, highlight and honor the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT professionals and diversity and inclusion champions in creative industries.

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Support Equality for LGBTQ Entrepreneurs

Support Equality for LGBTQ Entrepreneurs | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBTQ entrepreneurs should never have to choose between the closet and their careers.
Matt Skallerud's insight:
In 2009, StartOut was founded to provide these resources and connect LGBTQ entrepreneurs. Since then, we have become the leading national non-profit for LGBTQ entrepreneurs and our friends and allies.  We are organizing over 70 in-person events this year alone, but in only six cities in the U.S. Thus, we are very excited to launch the StartOut Community online and to connect LGBTQ entrepreneurs — no matter where you live. To provide the tools for more member-to-member engagement and accelerate your success, we are building a brand new platform.  StartOut's goal is to create jobs and prosperity for LGBTQ individuals and the local communities they contribute to, and be recognized and respected for those efforts. That's where you come in: we need your support to get there.
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LGBT spending power in US estimated to be worth $917billion

LGBT spending power in US estimated to be worth $917billion | LGBT Online Media, Marketing and Advertising | Scoop.it
The annual analysis by Witeck Communications is an increase on last year’s $884billion – boosted by the rise in spending power of millennials
Matt Skallerud's insight:

LGBT spending power in US estimated to be worth $917billion (€834billion), according to the latest, annual analysis by LGBT marketing firm Witeck Communications. Witeck’s founder and President, Bob Witeck has been monitoring the spending power of the LGBT market in the US over the past two decades. The new figure is drawn from 2015 statistics. It represents a rise from $884billion (€804billion) in 2014.  The number represents the buying power of the US LGBT community; the disposable personal income that LGBT people have after paying tax and government pension contributions.

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Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe

Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe | LGBT Online Media, Marketing and Advertising | Scoop.it

#PrideCon4Lyfe Badge - become the ultimate supporter of this convention. You will receive lifetime tickets to any and all Pride Con events.

Matt Skallerud's insight:

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

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Matt Skallerud's curator insight, July 16, 8:40 AM

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

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Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns

Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns | LGBT Online Media, Marketing and Advertising | Scoop.it
You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds. Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere.
Matt Skallerud's insight:

What's interesting about this and several other campaigns targeting both HIV and STD prevention is their strong use of social media and mobile app advertising. At recent health conferences around the world, attendees have been learning more and more where their at-risk audience is at... gay mobile apps (not LGBT, but specifically gay).  These gay mobile apps including Grindr, Scruff, Jack'd and Hornet. In a recent story in the New York Times, researchers have found that Grindr is a highly effective way of getting gay black and Hispanic men to try home HIV self-testing kits.

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Will Corporate Support of LGBTQ Community Be Seen Beyond Pride Month?

Will Corporate Support of LGBTQ Community Be Seen Beyond Pride Month? | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?
Matt Skallerud's insight:

Bob Witeck, founder of LGBTQ-focused marketing company Witeck Communications, said companies should be judged by their support of the community year-round, not just during Pride Month.

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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Iconic Lesbian Magazine Diva Under New Ownership

Iconic Lesbian Magazine Diva Under New Ownership | LGBT Online Media, Marketing and Advertising | Scoop.it
Twin Media’s owners and founders are Silke Bader and Linda Riley. Bader is a global leader in lesbian media, owning Curve in the USA and Australia’s LOTL. Riley is the former publisher of g3 magazine and currently runs a raft of diversity events. Bader and Riley already run the Australian LGBTI Awards with other international diversity events in the pipeline.
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Hornet Gulps Vespa, En Route To Become #1 Gay App

Hornet Gulps Vespa, En Route To Become #1 Gay App | LGBT Online Media, Marketing and Advertising | Scoop.it
2011 founded Hornet, an app that connects gay community, acquires Vespa, a gay city guide app, in order to provide the 250 million strong consumer segment of gay men with the most innovative set of apps throughout the world.
Matt Skallerud's insight:

By acquiring Vespa, Hornet will be able to expand its innovation lead in almost 300 cities of 70 countries by combining gay places and events into its products.

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Sellers Dorsey Wins Business Integrity Award

Sellers Dorsey Wins Business Integrity Award | LGBT Online Media, Marketing and Advertising | Scoop.it
Sellers Dorsey was selected as the first recipient of Business Integrity Award from Integrity Staffing Solutions and Independence Business Alliance (IBA), Philadelphia’s LGBT chamber of commerce. IBA and Integrity Staffing Solutions developed the award program as way to honor a local IBA-member business that upholds high standards of behavior towards LGBT customers, suppliers, shareholders, community, and/or employees.
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Marketing to the $830 Billion LGBT Community

Marketing to the $830 Billion LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch Super Julie Braun (@superjuliebraun) talk about Marketing to the $830 Billion LGBT Community live on Blab

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Come See Us at Pride Con 2016 in Anaheim - July 29-30, 2016

Come See Us at Pride Con 2016 in Anaheim - July 29-30, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

Meet some of your favorite LGBT YouTube phenomena! It's official... we're headed to Anaheim, California July 29-30, 2016, where we'll be exhibiting at the new Pride Con 2016 event.  We're looking forward to meeting, schmoozing, hanging out and networking with some incredible LGBT talent and some of the "movers and shakers" in the LGBT Influencer, Blogger, Vlogger and YouTube Content Creator world, including the folks from Outfluential.com and TwoBadTourists.com.

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Skittles gave up their color for Pride, here's why

Skittles gave up their color for Pride, here's why | LGBT Online Media, Marketing and Advertising | Scoop.it

Revellers who flocked to London for the Pride Parade at the weekend noticed something a little different about their confectionery.  Candy giant Skittles ditched their usual multi-coloured packaging and were handing out sweets with a blank design from their similarly black and white float to show their support of the LGBTIQA+ community.



Via Pete
Matt Skallerud's insight:

While plenty of big brands have been showing solidarity by adopting the colors of the rainbow flag, Skittles found a clever way to keep relevant by giving theirs up because there can only be one rainbow.

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