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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
Curated by Matt Skallerud
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Ad Age's 2015 Magazine A-List: See All the Winners

Ad Age's 2015 Magazine A-List: See All the Winners | LGBT Online Media, Marketing and Advertising | Scoop.it

Their Annual Picks of the Titles Pushing Publishing Forward

Matt Skallerud's insight:

In a historic year for gay rights, OUT rose to the occasion. The 24-year-old magazine relaunched its website with a sleek, responsive design that's drawn record traffic. It's attracted A-list advertisers across digital and print with innovative content programs (e.g., to promote its engagement ring collection, Tiffany & Co. sponsored Out's Love Channel). And in another historic moment, President Barack Obama sat for a shoot by Out contributing photographer Ryan Pfluger and an interview by Out Editor-in-Chief Aaron Hicklin at the White House; the magazine named Mr. Obama Ally of the Year.

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VIDEO: Gay Dads Share Heartwarming Story of Love at First Sight in Hallmark Valentine's Day Ad

VIDEO: Gay Dads Share Heartwarming Story of Love at First Sight in Hallmark Valentine's Day Ad | LGBT Online Media, Marketing and Advertising | Scoop.it

Two gay dads share their story of how they fell in love at first sight in a new Valentine's Day ad from greeting card company Hallmark. 


Via Fabrice Tasendo
Matt Skallerud's insight:

Hallmark shared two videos of dads Robin and Jason on YouTube as part of their #CareEnough ad campaign: a short 15-second spot in which the two dads share a kiss and another longer video (a little over one minute) in which they talk about getting to live out their dream of becoming dads.

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Fabrice Tasendo's curator insight, February 3, 5:31 PM

And just like that, Gay men and women across the world made the decision to never buy another greeting card that is not coming from Hallmark! #GayRelevant #LGBTAds 

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Multimedia Platforms Announces Beta Launch of WiRLD

Multimedia Platforms Announces Beta Launch of WiRLD | LGBT Online Media, Marketing and Advertising | Scoop.it
Multimedia Platforms Inc. (OTCQB: MMPW) ("MMPW" or the "Company"), the only publicly-traded LGBT media company, today announced the beta launch of www.WiRLD.com.
Matt Skallerud's insight:

Bobby Blair, Chief Executive Officer of Multimedia Platforms, stated, "WiRLD provides the LGBT community a dynamic media hub that inspires, educates, entertains, rewards and most of all allows for global social interaction within the community. Phase one which launched this week is just the beginning. Shortly we will launch our socially interactive business directory and community network followed by our video online entertainment network in the summer of 2016."

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Oriol Pamies, VP Business Development for MOOVZ Discusses Advertising Trends in the LGBT Community

Oriol Pamies, VP Business Development for MOOVZ Discusses Advertising Trends in the LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it
MOOVZ has created a new platform for the LGBT community to start new conversations, impact the way big corporations market to the LGBT community and target social media interactions. In an advertising perspective, LGBT is so hot right now, sales in the LGBT community are projected to go over 800 billion dollars in 2015. Moovz now has the unique ability to target LGBT consumers around the world, unmatched by any organization. We went straight to the source and asked some interesting questions to the VP Business Development for MOOVZ, Oriol Pamies, about these trends in advertising.
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LGBT Week NYC Updates for February 2016

LGBT Week NYC Updates for February 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it
We here at Pink Banana Media and Community Marketing & Insights are excited to announce some of the most recent updates and highlights coming this year for LGBT Week NYC, May 16-20, 2016. With our focus on Marketing, Advertising & Technology in the LGBT business community, our roster of events continues to expand with an ever-increasing list of high-quality speakers, workshops, seminars and presentations.
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Inclusive advertising: Selling the new normal

Inclusive advertising: Selling the new normal | LGBT Online Media, Marketing and Advertising | Scoop.it

A woman, naked but for her bed sheet, sensuously licks her Chobani yoghurt from her finger. Then playfully she strokes the foot of her lover, who is slowly revealed to be another woman.



Matt Skallerud's insight:

Sassy advertising of this kind has helped make the Greek yoghurt maker one of America’s fastest growing brands. But this ad did not send every viewer rushing to the shops to buy a 100-calorie pot of Blueberry Cookie Crumble yoghurt. One Million Moms, a group promoting “family values”, attacked Chobani, deeming its product a “sinful lesbian yogurt”. The group, whose name may greatly overstate its membership, has also criticised LGBT-friendly ads by firms such as J.C. Penney and Mattel, in the latter case for showing a young boy playing with a new Barbie doll.

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How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear

How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear | LGBT Online Media, Marketing and Advertising | Scoop.it

From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences.

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PRESS PASS Q: PRESSING QUESTIONS: Gay Calgary

PRESS PASS Q: PRESSING QUESTIONS: Gay Calgary | LGBT Online Media, Marketing and Advertising | Scoop.it

PPQ:Who came up with the name Gay Calgary and what is the inspiration for it?  Publisher Steve Polyak: GayCalgary.com was set up to be a center hub for the LGBT community in Calgary, so it was a logical choice to continue using that brand for when launching the magazine in 2003. It eventually became trademarked across Canada.

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Inga Beale: ‘Let’s use the words people are uncomfortable using – lesbian, gay’

Inga Beale: ‘Let’s use the words people are uncomfortable using – lesbian, gay’ | LGBT Online Media, Marketing and Advertising | Scoop.it

Lloyd’s of London’s Inga Beale came out as bisexual in 2008. Now she is the first woman to rise to the top of the LGBT business power list

Matt Skallerud's insight:

Inga Beale has made business history twice in her career – so far. Two years ago she became the first woman to be appointed as chief executive of the 328-year-old Lloyd’s of London insurance market.

Three months ago she made somewhat bigger headlines – as the first woman, and the first bisexual person, to head the annual power list of the top 100 LGBT – lesbian, gay, bisexual and transgender – executives.

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The 10 Best Ads of 2015

The 10 Best Ads of 2015 | LGBT Online Media, Marketing and Advertising | Scoop.it

Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015.

Matt Skallerud's insight:

Love Has No Labels - In a landmark year for LGBT rights, The Ad Council found a perfect way to illustrate that, deep down, human are all the same. It set up a giant X-ray screen in Santa Monica, Calif., on Valentine's Day, and had the cameras rolling as real people of different genders, abilities and sexual orientations danced behind it—and then stepped out in front, delighting the curious audience.

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77 LGBT businesses apply for business opportunities with Super Bowl 50

77 LGBT businesses apply for business opportunities with Super Bowl 50 | LGBT Online Media, Marketing and Advertising | Scoop.it

This year’s Super Bowl reached out to LGBT-owned businesses in San Francisco, alongside other minority-owned enterprises

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LGBT Week NYC Presentation: Get Some Skin in the Game - Experiential Marketing Matters More Than Ever

LGBT Week NYC Presentation: Get Some Skin in the Game - Experiential Marketing Matters More Than Ever | LGBT Online Media, Marketing and Advertising | Scoop.it
Seeing a concert online, or front row? Sealing the deal with a conference call, or a handshake? Exactly. Are you ready to get real? Real world. Real time. Real face-to-face… live… no safety net market
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Paul Zahra on diversity, marriage and gay men in business

Paul Zahra on diversity, marriage and gay men in business | LGBT Online Media, Marketing and Advertising | Scoop.it

Former David Jones CEO Paul Zahra was, for many years, the only openly gay CEO of a top 200 ASX company. We spoke to him about his new role promoting diversity in Australian business.

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Mass. LGBT business owners stand up to be counted

Mass. LGBT business owners stand up to be counted | LGBT Online Media, Marketing and Advertising | Scoop.it
More than a decade since it made history by approving marriage licenses for same-sex couples, Massachusetts continues to be viewed as a progressive state when it comes to lesbian/gay/bisexual/transgender rights.
Matt Skallerud's insight:

And the topic of LGBT-owned businesses, in particular, promises to gain more attention and momentum in the Bay State in the years ahead, with the news late last year that Gov. Charlie Baker’s administration has expanded the state’s supplier-diversity program to include, among others, LGBT-owned businesses.

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LGBTQ Social Influencers: Public Figures With Personal Messages

LGBTQ Social Influencers: Public Figures With Personal Messages | LGBT Online Media, Marketing and Advertising | Scoop.it
From the Supreme Court’s milestone decision to legalize gay marriage nationwide to Caitlyn Jenner’s incredibly public transition, the lesbian, gay, bisexual and transgender communities have rarely seen more positive attention. With the eyes of the world on the challenges these communities have faced and the recent strides they’ve made, take a look into how social media has played a part.
Matt Skallerud's insight:

Oriol Pamies is a prominent influencer who focuses on his work as a LGBT rights activist. Like many people, Oriol started using social media to connect with family and friends, but soon found that it would be a powerful tool to share a message he believed in.


He helped to found Moovz, a LGBT social network that aims to create a supportive and respectful global community. Oriol believes that “social media allows you to inspire, get inspired, support and get supported. When we show ourselves living our life freely on social media we can encourage other people that might be afraid of being true to themselves.”


Further, he says that he is frequently the recipient of “tons of messages from people around the world that are not living in an accepting environment,” and that “social media allows me having the possibility to help them out and make them feel better.”

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LGBT-Inclusive Companies Are Better at 3 Big Things

LGBT-Inclusive Companies Are Better at 3 Big Things | LGBT Online Media, Marketing and Advertising | Scoop.it
For the first time in the history of Davos, LGBT rights made the official agenda at the World Economic Forum. Business leaders including Beth Brooke-Marciniak, the global vice chair for public policy at EY, and Shamina Singh, the executive director of the Mastercard Center for Inclusive Growth, spoke at length about the unparalleled opportunity businesses have to make a difference in the lives of LGBT individuals around the world. “Multinational companies have enormous economies and employ millions of people,” said Brooke-Marciniak. “This gives them the ability to influence change on this issue in a unique and powerful way.”
Matt Skallerud's insight:

LGBT inclusion is top of mind for the business community — and not just because it’s the right thing to do. The Center for Talent Innovation’s newest report, “Out in the World: Securing LGBT Rights in the Global Marketplace,” demonstrates that countering LGBT discrimination makes a corporation competitive on three fronts. Fostering an LGBT-inclusive workplace helps a company attract and retain top talent, woo and win critical consumer segments, and innovate for underserved markets.

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On Being an LGBT Female Entrepreneur

On Being an LGBT Female Entrepreneur | LGBT Online Media, Marketing and Advertising | Scoop.it
With this series, we're carving out a space to discuss the challenges and successes of women business owners across the sexual orientation and gender identity spectrums.
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Pride and Prejudice - New York | London | Hong Kong

Pride and Prejudice - New York | London | Hong Kong | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride and Prejudice is comprehensive global initiative exploring the business and economic case for LGBT diversity and inclusion. On March 3rd 2016, beginning in Hong Kong, continuing in London and ending in New York, a 24-hour event will bring together policy makers and industry leaders to discuss the global LGBT movement and its impact on business and the economy.
Matt Skallerud's insight:

We hope you will join us for this important debate as we explore:

  • What is the state of LGBT rights in Asia? 
  • Can legislation shift public opinion, or should policy follow public opinion? 
  • What are the economic, business and social costs of discrimination? 
  • Should LGBT rights matter to business? 
  • Are gay rights compatible with Asian values? 
  • Inclusion at home and abroad—Best practice for MNCs and Asian firms going global
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VIDEO: Jeremy Maggs interviews Mike dos Santos on the subject of "Marketing to South African LGBT Consumers"

This is an interview I was invited to do for "The Power Week" on Power 98.7 FM, in response to an article I wrote on the subject of marketing to LGBT consume...

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Tech employers could gain competitive edge from LGBT inclusion

Tech employers could gain competitive edge from LGBT inclusion | LGBT Online Media, Marketing and Advertising | Scoop.it

As applications open for the 2016 Workplace Equality Index, GLEN is putting LGBT inclusion on the agenda of Irish businesses.

Matt Skallerud's insight:

Last year, GLEN identified Ireland’s top LGBT employers through its inaugural Workplace Equality Index, with EY coming up as No 1.

Today (26 January), the NGO embarked on its second year of this campaign to highlight best practices for inclusion in Irish workplaces, and to assist those organisations seeking to improve their ranking.

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VIDEO - LGBT Beyond Borders: How Can Businesses Make an Impact?

Sander van ‘t Noordende, Group Chief Executive — Products, Accenture shares a real-life example of how a business addressed an LGBT discrimination issue head...

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Study Maps Challenges and Opportunities for Pro-LGBT Companies Operating in Anti-LGBT Markets

Study Maps Challenges and Opportunities for Pro-LGBT Companies Operating in Anti-LGBT Markets | LGBT Online Media, Marketing and Advertising | Scoop.it
Study Shows Multi-national Corporations How to Promote LGBT Equality and Strengthen Growth
Matt Skallerud's insight:

Fifty-eight percent of LGBT employees at multi-national corporations (MNCs) say their company has a nondiscrimination policy based on sexual orientation and transgender identity. However, LGBT-supportive MNCs struggle to extend that protection beyond their walls in anti-LGBT jurisdictions, given that seventy-five countries still criminalize same-sex sexual conduct[1]. The Center for Talent Innovation's 10-market study (including Brazil, China, Hong Kong, India, Russia, Singapore, South Africa, Turkey, the UK, and the US), Out in the World: Securing LGBT Rights in the Global Marketplace, shows LGBT-supportive MNCs how to foster an inclusive and safe environment for employees both on and off corporate campuses in anti-LGBT geographies.

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Sweethearts Candy Marks 150th Anniversary With Valentine's Campaign Celebrating All Love

Sweethearts Candy Marks 150th Anniversary With Valentine's Campaign Celebrating All Love | LGBT Online Media, Marketing and Advertising | Scoop.it
Necco's video features Jack and George, who wed in 2015 after being together since 1961.
Matt Skallerud's insight:

Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection. A new campaign from Hill Holliday seeks to give the brand a modern makeover by plugging into social themes, including marriage equality. That's a novel approach for the confectionery category and a new recipe for this historically conservative marketer, which produces some 2.5 billion—yes, that's billion—of the candies each year.

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How a once taboo topic came out from the shadows at Davos

How a once taboo topic came out from the shadows at Davos | LGBT Online Media, Marketing and Advertising | Scoop.it

At the gathering of the world’s most elite and powerful, LGBT issues have finally graduated from private discussions on the fringe to the annual meeting agenda.

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LGBT businesses in US offered guidance on how to access federal support

LGBT businesses in US offered guidance on how to access federal support | LGBT Online Media, Marketing and Advertising | Scoop.it

Nine LGBT Business Builder events will take place across the country this year – with the first coming to Massachusetts next month

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