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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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LGBT Ads Strike a Chord with Brands and Viewers

LGBT Ads Strike a Chord with Brands and Viewers | LGBT Online Media, Marketing and Advertising | Scoop.it

Wells Fargo, Tylenol and Chobani are among brands with LGBT themes in ads, and this trend is likely to accelerate with Supreme Court ruling, Sean Muller writes.

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Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights | LGBT Online Media, Marketing and Advertising | Scoop.it
Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage.
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Brands Join the Gay-Marriage Celebration in Social Media

Brands Join the Gay-Marriage Celebration in Social Media | LGBT Online Media, Marketing and Advertising | Scoop.it
In the wake of the Supreme Court's 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number of brands either joined the fray or found their promoted tweets in association with Pride month in the right place at the right time.
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Out in Tech: What it's like to be LGBT in an industry struggling with diversity

Out in Tech: What it's like to be LGBT in an industry struggling with diversity | LGBT Online Media, Marketing and Advertising | Scoop.it

While there are many talented LGBT people working in tech, there is no industry-wide data, according to LGBT groups who follow the industry. And while many tech companies are inclusive, there are still many hurdles to overcome to support LGBT tech workers.


Via Kelly Riker
Matt Skallerud's insight:

Very timely article as we await the SCOTUS decision during this historical LGBT Pride month of June 2015... also, very excited that we're coming to Seattle on Sept 18th with our #LGBTBizTech Marketing, Advertising & Technology Conference, partnering with our friends at the GSBA.

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New data shows LGBT buying power continuing to grow

New data shows LGBT buying power continuing to grow | LGBT Online Media, Marketing and Advertising | Scoop.it

Newly released data and analysis by Washington, D.C.-based Witeck Communications estimates that America’s LGBT buying power for 2014 was $884 billion — up from $830 billion a year ago and $790 billion in 2012.

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Stuart Elliott: Rainbows Over Madison Avenue May Lead to Pots of Gold

Stuart Elliott: Rainbows Over Madison Avenue May Lead to Pots of Gold | LGBT Online Media, Marketing and Advertising | Scoop.it
That mainstreaming of LGBT consumers is relatively new, a stark departure from the decades when most major advertisers (and their agencies) avoided any association with the LGBT market.
Matt Skallerud's insight:

In their never-ending efforts to sell, sell, sell, advertisers long have found inspiration in the calendar, borrowing interest from holidays such as Valentine's Day, St. Patrick's Day, the Fourth of July, Halloween and, of course, Christmas. In recent years, reflecting the increasing diversity of the consumers they seek to reach, advertisers have added Dr. King's Birthday and Cinco de Mayo.

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6 Reasons to Use LGBT Crowdfunding

6 Reasons to Use LGBT Crowdfunding | LGBT Online Media, Marketing and Advertising | Scoop.it
Why using a LGBT Crowdfunding platform is the best decision if you want to reach the most suitable and focused target audience for your product or service.

Via LGBT Crowdfunding | Rainbow Campaign
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Amazon, Apple, & Netflix Best Perceived LGBT Brands

Amazon, Apple, & Netflix Best Perceived LGBT Brands | LGBT Online Media, Marketing and Advertising | Scoop.it
Amazon has jumped from last year’s number six position to take the top spot as this year’s best perceived brand by LGBT Americans, knocking Costco out of the Top Ten ranking.
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Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Google Just Made One of the Most Compelling Ads Yet About Gender Transition | LGBT Online Media, Marketing and Advertising | Scoop.it
Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation.
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PRESS PASS Q: Phoenix’s Echo Magazine goes from biweekly to monthly

PRESS PASS Q: Phoenix’s Echo Magazine goes from biweekly to monthly | LGBT Online Media, Marketing and Advertising | Scoop.it
Echo Magazine formally announced that, after publishing 26 issues a year for the past 25 years, the publication would transition into a monthly format with the magazine hitting newsstands on the third Thursday of every month. The change took effect on April 23.
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Welcome to the Future...of Towleroad

Welcome to the Future...of Towleroad | LGBT Online Media, Marketing and Advertising | Scoop.it

Welcome to the first phase of the Towleroad redesign which includes our new logo; a cleaned up design from top to bottom; the addition of channels and other ways to better navigate the depth of content in the site; and a more organized site structure that reflects our staggering growth over the past 12 years. Towleroad has transformed from Andy’s personal blog into the more sophisticated news site produced by our team of more than 25 employees and freelance contributors.

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10 largest LGBT-owned businesses in the Bay Area in 2015

10 largest LGBT-owned businesses in the Bay Area in 2015 | LGBT Online Media, Marketing and Advertising | Scoop.it
The Business Times highlights the top 25 largest LGBT-owned businesses in the Bay Area. Here are the Top 10.

Via Kelly Riker
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NGLCC’s Makes History with 3rd LGBT Summit of the Americas

NGLCC’s Makes History with 3rd LGBT Summit of the Americas | LGBT Online Media, Marketing and Advertising | Scoop.it

Two weeks ago, NGLCC’s 3rd LGBT Summit of the Americas made history in Lima, Peru. Following the inaugural LGBT Summit of the Americas in Colombia in 2012 and last year’s summit in Mexico, NGLCC was pleased to bring the third rendition of the series to Peru’s capital city. The event not only provided an unparalleled opportunity to assemble LGBT business leaders and corporate diversity professionals from across the Americas, but also served as the public launch of NGLCC’s newest international affiliate chamber, the Peruvian GLBT Chamber of Commerce (CCGLPE).

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LGBT rights are good for the tech industry, SF Pride Parade chief says

LGBT rights are good for the tech industry, SF Pride Parade chief says | LGBT Online Media, Marketing and Advertising | Scoop.it
San Francisco is both the home of the tech industry and the epicenter of the gay rights movement. Now the city is throwing its biggest party of the year, just after the Supreme Court legalized same-sex marriage.
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Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month

Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it
If you have your own platform, it never hurts to use it to market your own brand.
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How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets | LGBT Online Media, Marketing and Advertising | Scoop.it

When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's thinking when promoting her upcoming Rebel Heart tour, and, as it turns out, the it was spot-on.

Matt Skallerud's insight:

The Beverly Hills, Calif.-based company today revealed that it bought ads on the mobile app, and they wound up being one of its biggest sales drivers. It's no small thing to measure the effect of mobile ads, but Live Nation credits its use of Facebook ad technology with helping uncover the connection.

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Kids Agree ‘All Dreams Are Equal’ in Esurance #EqualDreams Video

Kids Agree ‘All Dreams Are Equal’ in Esurance #EqualDreams Video | LGBT Online Media, Marketing and Advertising | Scoop.it

“Sometimes children can make complex issues so simple. They remind us what it’s like to have dreams,” says Brian Shembeda, EVP and Creative Director at Leo Burnett Chicago

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PRESSING QUESTIONS: Boston Spirit Magazine

PRESSING QUESTIONS: Boston Spirit Magazine | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Publisher David Zimmermanby Joe Siegel Geographic coverage area: Boston and surrounding area Year founded: 2005  Staff size and breakdown [writers, sales reps., etc.]: Publisher, art director, editor in chief, managing editor,...
Matt Skallerud's insight:
Press Pass Q: What part of Boston Spirit magazine is the most popular?

Publisher David Zimmerman: We get a tremendous amount of compliments on the magazine. People seem to really like our people profiles, event photos, and in-depth features. Our events have also done really well. We have an LGBT Executive Networking Night that attracts approximately 1,000 attendees each spring and our annual Summer Sunset Cruise gets about 700 onboard. In January of this year, we also held a “Top 25 LGBT Power Players of New England” gala that was a complete sellout.

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Wells Fargo: Ad with Gay Couple Reflects 'Demographic Reality'

Wells Fargo: Ad with Gay Couple Reflects 'Demographic Reality' | LGBT Online Media, Marketing and Advertising | Scoop.it
The big bank has taken heat from social conservatives about its TV advertisement featuring a same-sex couple adopting a child, but Wells executives say the ad is part of a larger campaign that embraces the many demographic groups in its customer...
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LGBT-owned businesses step out in Sonoma County

LGBT-owned businesses step out in Sonoma County | LGBT Online Media, Marketing and Advertising | Scoop.it

The gains made by the LGBT community within corporate America have been... Juice Shack was recently named one of the top 25 LGBT-owned businesses in the Bay Area by the San Francisco Business Times, landing at No. 9 in the poll on the basis of the number of local employees. Two other Sonoma County businesses also ranked in the poll: Cowgirl Creamery/Tomales Bay Foods in Petaluma, at No. 5 with 100 employees, and the R3 Hotel in Guerneville, at No. 18 with 35 employees. To qualify, the business must be more than 50 percent owned by a LGBT person or persons.


Via Kelly Riker
Matt Skallerud's insight:

It can be seen with Brian Dingman, 48, co-owner of Juice Shack, which started 20 years ago as a shop specializing in blended-to-order smoothies and fresh-squeezed vegetable blends. Today, the Santa Rosa company operates seven locations in Sonoma County and employs 70 workers.

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Multimedia Platforms Acquires Next Magazine, New York's Leading Gay Lifestyle Publication

Multimedia Platforms Acquires Next Magazine, New York's Leading Gay Lifestyle Publication | LGBT Online Media, Marketing and Advertising | Scoop.it
Multimedia Platforms, Inc., the only LGBTQ publicly traded media company, today announced closing on the acquisition of New York's leading gay lifestyle weekly resource Next Magazine from RND Publications.
Matt Skallerud's insight:

With the closing of Next, MMPW has further consolidated the LGBTQ media marketplace by connecting top brands in top markets to create one, unified, national brand.

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Chipotle Owns Pride Parades With Amazing LGBT-Friendly Ad Campaign

Chipotle Owns Pride Parades With Amazing LGBT-Friendly Ad Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

Fast food company, Chipotle, have been causing a stir at Pride events across the U.S. with their LGBT-friendly advertising campaigns. 
The burrito mega-chain handed out 'which way do you sway?'

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'Steamy' 'Stunning' and 'Sexy': Media Praise Chobani Yogurt Commercial

'Steamy' 'Stunning' and 'Sexy': Media Praise Chobani Yogurt Commercial | LGBT Online Media, Marketing and Advertising | Scoop.it
What does yogurt have to do with gay sex? I don’t know but Chobani wants you to make the association. With the mania over all things LGBT in the media, advertisers have begun making more commercials portraying same-sex couples and families.
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Fisher-Price and Proud Parenting Launch Program to Increase the Visibility of LGBT Parents

Fisher-Price and Proud Parenting Launch Program to Increase the Visibility of LGBT Parents | LGBT Online Media, Marketing and Advertising | Scoop.it

Fisher-Price® and Proud Parenting today announced the launch of the Proud Parenting LGBT Family Photo Gallery. The goal of the program is to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.


Via Gay Ad Network
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LGBTBE in the Spotlight: YIKES, Inc.

LGBTBE in the Spotlight: YIKES, Inc. | LGBT Online Media, Marketing and Advertising | Scoop.it
YIKES, Inc. is a web design and development certified LGBT Business Enterprise (LGBTBE) located in Philadelphia. YIKES, Inc.
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