LGBT Online Media, Marketing and Advertising
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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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PRESSING QUESTIONS: The Fight of Los Angeles

PRESSING QUESTIONS: The Fight of Los Angeles | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Editor in Chief Stanford Altamirano and Managing Editor Mark Ariel - Staff size and breakdown: 16 people, including one editor in chief, one managing editor, one designer, one office manager, four sales executives, six writers, and two photographers

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LGBT Week NYC Updates - April 2016

LGBT Week NYC Updates - April 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT Week NYC, May 16-19, 2016 / Marketing, Advertising & Technology Conference Updates - Conference held May 18-19, 2016 (Wednesday and Thursday) at the New York Times Conference Center

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Meet Amos Mac, Founder Of A Groundbreaking Magazine For Trans Men

Meet Amos Mac, Founder Of A Groundbreaking Magazine For Trans Men | LGBT Online Media, Marketing and Advertising | Scoop.it
"I feel like the mainstream 'sees' a small handful of public trans figures, but that doesn’t mean the various trans communities that exist in the worl
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'Walk the walk:' GreenRubino's new LGBT strategist offers advice for reaching gay community

'Walk the walk:' GreenRubino's new LGBT strategist offers advice for reaching gay community | LGBT Online Media, Marketing and Advertising | Scoop.it

Marketing, specifically corporate marketing, wasn’t ever on Rachael Brister’s radar. Until November, the only for-profit company she had ever worked for was a Barnes and Noble while finishing her degree at University of Rochester.

Matt Skallerud's insight:

What she did have was 20 years of experience in the LGBTQ community, working with the Gay and Lesbian Film Festival in Rochester, the Three Dollar Bill Cinema, the Seattle Lesbian & Gay Film Festival and Greater Seattle Business Association.

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VIDEO: Angelica Ross - Creating Safe Spaces with TransTech Social Enterprises

VIDEO: Angelica Ross - Creating Safe Spaces with TransTech Social Enterprises | LGBT Online Media, Marketing and Advertising | Scoop.it
TransTech Social Enterprises founder Angelica Ross explains how her organization creates a safe space for LGBT workers and educates the cis community on trans issues
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Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America | LGBT Online Media, Marketing and Advertising | Scoop.it
Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads. On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step with American culture—following milestones like the national legalization of same-sex marriage.

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JWT Study Finds Most People Believe Ads Featuring Transgender People Are A Very Good Thing

JWT Study Finds Most People Believe Ads Featuring Transgender People Are A Very Good Thing | LGBT Online Media, Marketing and Advertising | Scoop.it
A recent study from J. Walter Thompson Intelligence and OPAM (Out Professionals in Advertising and Media) took a close look at transgender inclusivity in advertising and the public's perception of ad featuring transgender people.
Matt Skallerud's insight:

In 2015, highlighted by celebrities like Caitlyn Jenner, Laverne Cox and Jazz Jennings, transgender themes took center stage and, according to the study, engendered a greater understanding and acceptance of differing lifestyles. Which, of course, is a very good thing. However, coming from an agency that just canned its CEO for allegedly harassing and making sexist remarks to a female employee, it almost feels like Donald Trump claiming to have respect for women.

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18% of Social Media Users Have Changed Profile Pictures for Issues, Events (Survey)

18% of Social Media Users Have Changed Profile Pictures for Issues, Events (Survey) | LGBT Online Media, Marketing and Advertising | Scoop.it

Some 18 percent of social media users have changed their profile pictures to draw attention to an issue or event, with 42 percent of those doing so in response to the terrorist attacks in Paris last November.

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UK-based LGBT ‘PinkNews’ plots US growth from Berkeley

UK-based LGBT ‘PinkNews’ plots US growth from Berkeley | LGBT Online Media, Marketing and Advertising | Scoop.it
Earlier this month, a new survey found less than half of teenagers ages 13-20 identify as being exclusively straight. Even among 21-to-34-year-old millennials, who are just a few years older than the Gen Z group, over 65% identified as completely straight.
Matt Skallerud's insight:

The global LGBT-rights movement has changed culture, politics, and gender as we know it. And PinkNews, one of the most widely read LGBT news sites in the world, has been there to cover it all. Through the United Kingdom’s fight for marriage equality, the transgender rights movement, and even adoption rights, the site has been covering news about sexuality and gender in the UK since Benjamin Cohen founded it in 2005. Now, the site is expanding with a US version, and is working to build a nationwide following right here in Berkeley.

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PRESS PASS Q's PRESSING QUESTIONS: GED Magazine of Long Beach, Calif.

PRESS PASS Q's PRESSING QUESTIONS: GED Magazine of Long Beach, Calif. | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Director of Sales and Marketing Christopher Jackson
Matt Skallerud's insight:
PPQ: What part of GED magazine is the most popular?
Director of Sales and Marketing Christopher Jackson: We have created a diverse and eye-appealing magazine that is read from cover to cover. Some of our popular monthly columns include our city by city BarTab, celebrity features and our local NOW columns that highlight local well-attended events and fundraisers for organizations that otherwise do not have the budget to advertise their event.
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Check out the first LGBT-owned business to be named a US Small Business of the Year

Check out the first LGBT-owned business to be named a US Small Business of the Year | LGBT Online Media, Marketing and Advertising | Scoop.it
California-based business Equator Coffees & Teas has been named as the state’s Small Business of the Year by the US Small Business Administration (SBA).
Matt Skallerud's insight:

Equator Coffees and Teas, based in San Rafael, was launched in 1995 by co-owners and partners Brooke McDonnell and Helen Russell. They launched it in their Marin-county garage, but it has now grown to into a 5,500-square-foot flagship roastery in San Rafael with a thriving wholesale business.

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Top LGBTQ Moments in Advertising

Top LGBTQ Moments in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Nike terminated its deal with Manny Pacquiao. Adidas shut down homophobic commenters this past Valentine's Day. More and more brands now "get" LGBTQ. These are, indeed, encouraging times. But it wasn't always so. In fact, it wasn't that long ago that the only time you would see LGBTQ representation in ads was as the punchline of jokes. Most memorably, "Saturday Night Live" 25 years ago got into the act with its parody commercial for Schmitts Gay Beer. For far too long brands feared alienating their audience with ads that showed so-called "alternative" lifestyles. So it's really incredible how far LGBT images in advertising have come.
Matt Skallerud's insight:

Thanks to a few pioneering brands, nowadays showing LGBTQ people in everyday situations is practically de rigueur. In the 1990s, a few brands started including LGBTQs in their print campaigns, often after using similar creative in LGBTQ media. Ikea took the first giant step to television in 1994, matter-of-factly including a gay couple shopping for furniture. It took almost two decades to see that trend find its way into the biggest brand advertisers.

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Ron Matthew Inawat's curator insight, March 19, 3:33 PM

Thanks to a few pioneering brands, nowadays showing LGBTQ people in everyday situations is practically de rigueur. In the 1990s, a few brands started including LGBTQs in their print campaigns, often after using similar creative in LGBTQ media. Ikea took the first giant step to television in 1994, matter-of-factly including a gay couple shopping for furniture. It took almost two decades to see that trend find its way into the biggest brand advertisers.

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NAGLREP Signs Partnership Deal with Rismedia + New Member Nets Six Transactions in 1 Year

NAGLREP Signs Partnership Deal with Rismedia + New Member Nets Six Transactions in 1 Year | LGBT Online Media, Marketing and Advertising | Scoop.it
The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) announced a media partnership deal with Rismedia, a nationally recognized leader in real estate media.
Matt Skallerud's insight:

Under the agreement, NAGLREP will author thought leadership commentaries about the LGBT community and offer business development tips on how agents can better work with LGBT's.

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NYC conference brings together those wishing to target lucrative LGBTI market

NYC conference brings together those wishing to target lucrative LGBTI market | LGBT Online Media, Marketing and Advertising | Scoop.it

The organizers of the annual LGBT Week NYC are finalizing the details of this year’s event – due to take place in the Big Apple between 16-19 May 2016. Four days of LGBTI marketing, technology and advertising-related discussions, this year’s event will look at a range of issues, from adapting mainstream advertising materials for LGBTI consumers to the lessons learned from a digital marketing strategy to educate gay men about PrEP.

Matt Skallerud's insight:

The week will include a LGBT Tourism and Hospitality Symposium at Google headquarters, and Talent in Modern Fintech (Financial Technology) day hosted by Out in STEM at the US headquarters of Credit Suisse. Other events will take place at the New York Times Conference Center, and there will be post-conference receptions and other networking events.

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Inside Berlin’s Queer Tech Festival

Inside Berlin’s Queer Tech Festival | LGBT Online Media, Marketing and Advertising | Scoop.it
Queer techies gathered for VR, “Mario Kart,” and technical talks.
Matt Skallerud's insight:

For the programmers, engineers and tech founders here, the festival is an opportunity to network with an openness about gender and sexual identities that’s uncommon for Berlin’s growing, but often closeted, tech scene.

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The 23 most powerful LGBT executives in the world

The 23 most powerful LGBT executives in the world | LGBT Online Media, Marketing and Advertising | Scoop.it
OUTstanding lists 100 people who it thinks challenges the presumption that you can't be openly LGBT and be successful in business.
Matt Skallerud's insight:

"Those featured are an inspiration to anyone who fears that they may have to be closeted at work, and waste valuable effort muting their authentic selves," said Suki Sandhu, chief executive of OUTstanding. 

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Luka Sabbat, the 18-Year-Old Fashion Influencer

Luka Sabbat, the 18-Year-Old Fashion Influencer | LGBT Online Media, Marketing and Advertising | Scoop.it
Advertisers envy his social media skills. Tom Ford provided him with a prom suit. “He’s the cool kid at the party we all want to be,” an admirer says.
Matt Skallerud's insight:

What’s more, Mr. Finnegan said: “He’s young, he’s biracial, he’s straight but hangs out with gay and trans people, and he’s friends with designers and rappers. A young generation that looks up to his lifestyle wants to know everything about him, from what he buys to what he wears to what he eats.”

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How the Miami Herald's Steve Rothaus became an LGBT pioneer in mainstream journalism

How the Miami Herald's Steve Rothaus became an LGBT pioneer in mainstream journalism | LGBT Online Media, Marketing and Advertising | Scoop.it
When Steve Rothaus began covering the gay community for the Miami Herald nearly 20 years ago, he was one of the first reporters at a mainstream newspaper anywhere in the country to cover gay issues as a regular news beat.*
Matt Skallerud's insight:

It was the summer of 1997, and Gianni Versace had just been murdered on the steps of his South Beach mansion. Though investigators never determined the motive of spree killer Andrew Cunanan, many people speculated it had to do with Versace being gay. Herald editors came to Rothaus, then an 11-year veteran of the paper who had been out at work most of that time, and asked him to start writing twice a month on gay issues.

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The Economist & Brandwatch Vizia: Capturing the Pulse of a Live Event

The Economist & Brandwatch Vizia: Capturing the Pulse of a Live Event | LGBT Online Media, Marketing and Advertising | Scoop.it

Earlier this month, The Economist held their inaugural Pride and Prejudice event focusing on the business case for LGBT diversity and inclusion.

Matt Skallerud's insight:

The Economist used Brandwatch Vizia, a real-time social intelligence hub, to amplify the online conversation beyond the three locations and capture the world’s reaction to the debate during the 24-hour event.

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Updates to our Photos and Video in LGBT Social Media Presentation

Updates to our Photos and Video in LGBT Social Media Presentation | LGBT Online Media, Marketing and Advertising | Scoop.it
As 2016 continues to march right along, it is becoming more and more obvious how important short-form content in the form of photos and 10 second videos... from Snapchat photos and video becoming part of a brand's Snapchat Story, to the re-purposing of these videos onto Instagram and Vine, and from there onto Facebook, Tumblr and Twitter, the world of frequently updated quick and simple photos and video continues to rewrite the rules for how brands large and small are keeping themselves relevant in front of their LGBT consumers today.
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Ad of the Day: Remarkable, Surreal Ad Casts LGBT Struggles as an Obstacle Course

Ad of the Day: Remarkable, Surreal Ad Casts LGBT Struggles as an Obstacle Course | LGBT Online Media, Marketing and Advertising | Scoop.it
The war for equality advances in fits and starts. And for those who aren't in the line of fire, it's easy to assume the work is done with a few high-profile protests and major court rulings. But that isn't really true.
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Updates to our Social Media Marketing Outreach PDF for 2016

Updates to our Social Media Marketing Outreach PDF for 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it
As 2016 continues to march right along, our social media marketing strategy has continued to adapt, as new platforms including Snapchat and Periscope continue to take center-stage in their evolving growth and new-found usefulness in the business world of online marketing.  In addition, new, more subtle techniques in how posts are commented on, shared and "boosted" with a paid, sponsored push are fast becoming some of the top cutting-edge marketing techniques used to help ensure that at least some of a brand's social media content rises to the top and is seen in the highly competitive Facebook news feed, as well as the newly programmed Twitter and Instagram news feeds that all now focus on content that is considered more relevant to the online consumer.
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West Roxbury woman's business helps bridge cultural divides

West Roxbury woman's business helps bridge cultural divides | LGBT Online Media, Marketing and Advertising | Scoop.it
West Roxbury resident Josiane Martinez founded Archipelago Strategies Group, which recently received LGBT Business Enterprise certification from the National Gay and Lesbian Chamber of Commerce.
Matt Skallerud's insight:

For Boston-based Archipelago Strategies Group (ASG), helping clients bridge cultural divides has been its lifeblood since 2013. And now, led by West Roxbury resident Josiane Martinez, it boasts LGBT Business Enterprise certification from the National Gay and Lesbian Chamber of Commerce

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Competition launched to find the most inspiring LGBT entrepreneurs

Competition launched to find the most inspiring LGBT entrepreneurs | LGBT Online Media, Marketing and Advertising | Scoop.it
A nonprofit organisation is hoping to highlight LGBT entrepreneurial success stories in order to encourage more to aim high in the business world.
Matt Skallerud's insight:

The founders of StartOut want to shatter the “glass closet” in the business world and has launched a competition to highlight success stories. The ‘#OutEntrepreneur’ video competition asks LGBT entrepreneurs to share their success story in a two-minute-or-less video. StartOut’s competition hopes to “inspire others in their quest to start successful businesses. Through the hashtags #OutEntrepreneur and #StartOut, the contest aims to increase public visibility and awareness of LGBT business leaders” across the US.

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Two Companies Release Matching Packaging That Kiss On The Shelves, LGBT Japan Approves

Two Companies Release Matching Packaging That Kiss On The Shelves, LGBT Japan Approves | LGBT Online Media, Marketing and Advertising | Scoop.it

Food and drink. They're always thought of as separate things. But isn't it about time that the two of them kissed and made up? Well apparently yes, it is, at least according to two of Japan's most popular food and beverage companies.

Matt Skallerud's insight:

The design has received praise from Japan’s LGBT community for its inclusive approach to packaging. Just make sure you buy the products together. Otherwise you might be responsible for breaking up a perfectly happy relationship. No pressure or anything.

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Sara Duane's curator insight, March 17, 11:57 AM

The design has received praise from Japan’s LGBT community for its inclusive approach to packaging. Just make sure you buy the products together. Otherwise you might be responsible for breaking up a perfectly happy relationship. No pressure or anything.