The Atlanta Gay & Lesbian Chamber of Commerce made history on Friday, Jan. 23, when it became the first LGBT chamber of commerce in the nation to sign a Strategic Alliance Memorandum agreement with the federal Small Business Administration’s Georgia District Office.
Today we are going to do a deep dive into defining your target market. In a post titled “Maximizing your LGBT Outreach with a Solid Plan” we discussed 5 questions to ask yourself to help create a solid plan.
Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, LGBT...
At GLAAD we're often asked how LGBT equality is doing in Latino USA and in Spanish-speaking countries. The answer isn't simple. We've seen many setbacks and there's a lot of work to do, but we've also seen some hard-fought wins....
In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.
The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.
Buzzfeed UK has appointed an editor to cover lesbian, gay, bisexual and transgender (LGBT) stories. The appointment of Patrick Strudwick, who is currently a national newspaper freelance, comes after the US-founded website in recent weeks appointed investigations and culture editors in the UK.
The advertising industry has always loved its simplistic labels – Millennials, soccer moms, urban, and yes LGBT. They’re short, sweet, to the point and perhaps a bit catchy. But here’s the thing – they’re all meaningless. In the era of big data, we know that there are literally thousands of consumer segments within any single demographic, with their own nuanced behaviors, motivations, passions, fears, desires, propensities and aspirations. And the technology exists for any brand to glean this information about their consumers, allowing them to provide a truly relevant, rewarding and personalized brand experience. But most brands don’t. In this session, you’ll receive a tutorial in big data, analytics and the holy grail of marketing – Personalization at Scale.
Top 50 most influential business executives announced in ‘gay New Year Honours List’ - The top 50 most influential LGBT (lesbian, gay, bisexual and transgender) people in business and enterprise have been officially recognised in a list published by the Daily Telegraph in collaboration with diversity and inclusion company Square Peg Media today.
As same-sex relationships are increasingly mainstream -- and as same-sex marriage is legalized in more states -- more and more companies, like Amazon, Apple and Starbucks, are joining the LGBT-friendly bandwagon.
The fashion brand Ginch Gonch was created by Jason Sutherland in 2003 , in Vancouver, Canada , as a specialist underwear brand, or “funderwear”, as a “fun protest against boring black and white underwear”.
Lynx has featured a gay kiss in an advert for its hair products in Australia. The brand appears to be pioneering a new strategy after having past campaigns labelled “sexist” and even banned in the UK for objectifying women.