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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Out & Equal: Gays, lesbians join CT businesses for their LGBT inclusion

Out & Equal: Gays, lesbians join CT businesses for their LGBT inclusion | LGBT Online Media, Marketing and Advertising | Scoop.it
When Pennsylvania native Robert Udell graduated from Penn State in 2005 and was looking for a place to work, he ranked potential employers on two criteria.
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LGBT Business Leaders to Be Featured in New YouTube Series

LGBT Business Leaders to Be Featured in New YouTube Series | LGBT Online Media, Marketing and Advertising | Scoop.it
Equalli.com Is looking to profile LGBT business leaders in new YouTube series to inspire young entrepreneurs. Nominate whom you'd like to see featured.
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Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint

Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint | LGBT Online Media, Marketing and Advertising | Scoop.it

Multimedia Platforms Inc. today announced it has completed the acquisition of Columbia FunMap, Inc., a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint.

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NGLCC Business Enterprise Certification is Good For Business: Interview with Dawn Ackerman

NGLCC Business Enterprise Certification is Good For Business: Interview with Dawn Ackerman | LGBT Online Media, Marketing and Advertising | Scoop.it

Becoming part of the National Gay and Lesbian Chamber of Commerce’s (NGLCC) Supplier Diversity Initiative is about more than supporting the national movement for LGBT equality. It’s about helping small businesses become recognized and make money, thereby bolstering the economic base of the entire LGBT community.

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LGBT Week NYC Speaker - Joe Keenan - MWW Group - LGBT Marketing 3.0

LGBT Week NYC Speaker - Joe Keenan - MWW Group - LGBT Marketing 3.0 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT Marketing 3.0: How political and cultural shifts have changed the LGBT consumer landscape - Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

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LGBT Week NYC Speaker - Joe Landry, Here Media - 2015 Digital Media Trends

LGBT Week NYC Speaker - Joe Landry, Here Media - 2015 Digital Media Trends | LGBT Online Media, Marketing and Advertising | Scoop.it

2015 Digital Media Trends - Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.

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How advertising has become an agent of social change

How advertising has become an agent of social change | LGBT Online Media, Marketing and Advertising | Scoop.it
Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.
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Business chiefs rally for LGBT

Business chiefs rally for LGBT | LGBT Online Media, Marketing and Advertising | Scoop.it
Global business leaders have vowed to fight for equal treatment for LGBT (lesbian, gay, bisexual and transgender) people, saying embracing diversity at the workplace helps to build stronger business.
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Gaycation Magazine acquires Venerable Midwest LGBT Newspaper The Word

Gaycation Magazine acquires Venerable Midwest LGBT Newspaper The Word | LGBT Online Media, Marketing and Advertising | Scoop.it

Gaycation Magazine announced today that it has agreed to acquire “The Word” Newspaper and its sister publication “Up Downtown” from Ted Fleischaker and Word Publications. After almost a quarter century in the founder’s “family” both popular papers, are changing hands, but they will still remain in the “family.”

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Campaign seeks to support LGBT-owned businesses

Campaign seeks to support LGBT-owned businesses | LGBT Online Media, Marketing and Advertising | Scoop.it

The Small Business Administration and the National Gay and Lesbian Chamber of Commerce on Thursday launched a new initiative that is designed to support LGBT-owned businesses.

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Global study shows importance of LGBTI workplace diversity

Global study shows importance of LGBTI workplace diversity | LGBT Online Media, Marketing and Advertising | Scoop.it

Results from a global report into the dollar impact of LGBTI workplace diversity has been released by Out Now.


Via Pete
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Big Brands Offer New Face For Gay Families

Big Brands Offer New Face For Gay Families | LGBT Online Media, Marketing and Advertising | Scoop.it
Major American consumer brands are recognizing that showing gay and lesbian people in advertising reflects today’s society — and according to exclusive research, most Americans agree. View this ima...
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Photo: NGLCC and CGLCC in Toronto

Photo: NGLCC and CGLCC in Toronto | LGBT Online Media, Marketing and Advertising | Scoop.it
Members of Team #nglccGlobal and the board of Canadian Gay & Lesbian Chamber in Toronto! #lgbtbiz @NGLCC pic.twitter.com/BUFqzoXIxO
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Bob Witeck: 'American Airlines helped other brands to come out of the closet

Bob Witeck: 'American Airlines helped other brands to come out of the closet | LGBT Online Media, Marketing and Advertising | Scoop.it
The President and Founder of Witeck Communications reflects on a key moment in corporate America’s evolution regarding the public endorsement of LGBT issues
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GayDesertGuide.com Named Palm Springs Business of the Year by Desert Business Assocation

GayDesertGuide.com Named Palm Springs Business of the Year by Desert Business Assocation | LGBT Online Media, Marketing and Advertising | Scoop.it
Gay Desert Guide, the online LGBT guide to Palm Springs, has been name Business of the Year by the Desert Business Association (DBA).  Founder and Publisher Brad Fuhr will accept the award on Monday, March 9th at the organization’s annual installation and awards dinner.
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LGBT Week NYC Presentation - Steve Levin - Grindr/Madonna Rebel Hearts Case Study

LGBT Week NYC Presentation - Steve Levin - Grindr/Madonna Rebel Hearts Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

Creating Effective Mobile Ad Campaigns: Grindr/Madonna Rebel Hearts Case Study - Mobile advertising is seeing unprecedented growth and respect in the ad community. Steve will walk you through a recent Grindr/Madonna promotion case-study to show how using creative techniques and thinking beyond traditional advertising methods, you can make a mobile campaign effective and compelling to users resulting in strong results

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Gay Star News partners with The Glass Closet to launch new business section

Gay Star News partners with The Glass Closet to launch new business section | LGBT Online Media, Marketing and Advertising | Scoop.it

The Glass Closet – the book and website launched by Lord Browne of Madingley – has teamed up with Gay Star News to launch a new online resource on the world of business, workplace best practice and careers

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PRESS PASS Q: PRESSING QUESTIONS: Camp Magazine of Kansas City

PRESS PASS Q: PRESSING QUESTIONS: Camp Magazine of Kansas City | LGBT Online Media, Marketing and Advertising | Scoop.it

Press Pass Q: What part of Camp Magazine is the most popular? - Publisher John Long: I’d say community stories about individuals or organizations in the LGBT community. Camp is not a lifestyle publication and therefore we focus on community news in both current LGBT events and local entertainment. However we’re also known for our creative covers and often feature the actors of the satirical Late Night Theatre ensemble in their productions.

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The Mistake Companies Make When Marketing to Different Cultures

The Mistake Companies Make When Marketing to Different Cultures | LGBT Online Media, Marketing and Advertising | Scoop.it
Demographics don’t tell you who’s buying.

Via Sara Duane-Gladden
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Lord Browne invests in Gay Star News

Lord Browne invests in Gay Star News | LGBT Online Media, Marketing and Advertising | Scoop.it

Former CEO of a multinational company wants to help improve the environment for LGBTI people in the business world - Gay Star News can announce Lord Browne of Madingley has become a shareholder in the business, taking a 12.5% stake, today (12 February).

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The $743 Billion LGBT Market: Why You Are For Marriage Equality

The $743 Billion LGBT Market: Why You Are For Marriage Equality | LGBT Online Media, Marketing and Advertising | Scoop.it

Marketing to the LGBT community — especially considering it’s worth about $743 billion — is a win for everybody. Over the past 20 years our country has seen a dramatic shift in its support for marriage equality in the LGBT community.

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LGBT Week NYC Presenter - Billy Kolber - 2 Presentations - Freelance Economy & Content Marketing

LGBT Week NYC Presenter - Billy Kolber - 2 Presentations - Freelance Economy & Content Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

Be sure to check out Billy Kolber's presentations on how technology has changed the way we do business, including finding employees, as well as spreading the word via content marketing.

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Heritage brands open door to LGBT families

Heritage brands open door to LGBT families | LGBT Online Media, Marketing and Advertising | Scoop.it
As marriage equality gains momentum in the US, new campaigns are setting a place at the table for LGBT households. From Campaign US
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LGBT Week NYC Conference Speaker and Producer - Thomas Roth

LGBT Week NYC Conference Speaker and Producer - Thomas Roth | LGBT Online Media, Marketing and Advertising | Scoop.it
Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 22 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company's global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up the Community Marketing & Insights division, which produces the annual LGBT Community Survey, as well as custom consumer research studies for a variety of market leader
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Michael Sam Featured In Coke's Anti-Bullying #MakeItHappy Super Bowl Campaign

Michael Sam Featured In Coke's Anti-Bullying #MakeItHappy Super Bowl Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
Michael Sam, the first openly gay player to be drafted by the NFL, is among the celebrities starring in Coca-Cola's #MakeItHappy Super Bowl Campaign

Via Kelly Riker
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