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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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DNC to Contract with Diverse Businesses - Democratic convention expected to generate up to $250 million

DNC to Contract with Diverse Businesses - Democratic convention expected to generate up to $250 million | LGBT Online Media, Marketing and Advertising | Scoop.it

Officials from the Democratic National Committee have announced their goals for contracting with minority-owned vendors for the 2016 Democratic National Convention. 

Matt Skallerud's insight:

“The Democratic party is the party of inclusion, diversity, and a level playing field — in stark contrast to the Republican party whose candidates would set our country backwards when it comes to equality for women, people of color, and LGBT Americans,” said DNC Chair Debbie Wasserman Schultz said.

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LGBTI realtors descend upon Fort Lauderdale

LGBTI realtors descend upon Fort Lauderdale | LGBT Online Media, Marketing and Advertising | Scoop.it
An annual LGBTI realtors conference will discuss housing discrimination and developments in the real estate business
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OUTside In - Ceci Gratias

OUTside In - Ceci Gratias | LGBT Online Media, Marketing and Advertising | Scoop.it
What is the word for a person who remains hopeful in spite of overwhelming odds? To describe Ceci Gratias as simply an optimist is to miss one of her fundamental character features, that her joy is informed by countless years of working this community from one end to the other – from OutYouth, Allgo, and Queerbomb to the Austin Gay & Lesbian Chamber of Commerce, HRC-Austin, and the national gay chamber. We challenge any local activist to match that range.
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#LGBTBizTech Seattle Presentation - 5 Key Strategies for Marketing to LGBT Audiences

#LGBTBizTech Seattle Presentation - 5 Key Strategies for Marketing to LGBT Audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

GreenRubino, a gay-owned Brandidextrous agency, works across multiple industries and client types.

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Attendee Takeaways:
  - There are right ways and wrong ways to market to LGBT customers.
  - Utilize key strategies from GreenRubino insights in your own business.
  - Client case studies will illustrate each strategy.

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How Lesbians Who Tech is driving LGBTQ and gender equality in technology

How Lesbians Who Tech is driving LGBTQ and gender equality in technology | LGBT Online Media, Marketing and Advertising | Scoop.it
Lesbians Who Tech, an organization for queer women in all sectors of the technology industry, is quickly building one of the strongest tech networks in the world.
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Study finds that LGBT households shop and spend more than non-LGBT ones

Study finds that LGBT households shop and spend more than non-LGBT ones | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBT people spend more on alcohol, electronics, pet accessories and music, and are more likely to be regarded as trendsetters by their peers
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It's slowly getting easier to be an LGBT small business owner

It's slowly getting easier to be an LGBT small business owner | LGBT Online Media, Marketing and Advertising | Scoop.it

When LGBT rights and small businesses are mentioned in the same breath, it's usually in reference to the vocal minority that feels serving gay customers violates their religious freedom. But while that stigma persists around the LGBT community in pockets of the business world, LGBT-owned businesses are actually taking off. Indeed, there's something of a "perfect storm" of success fueling many of the approximately 1.4 million LGBT-owned businesses in the U.S., said David Perry, the Small Business Administration's national director for LGBT outreach.


Via Kelly Riker
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Troy Masters Departs Gay City News to Launch LA Pub    

Troy Masters Departs Gay City News to Launch LA Pub     | LGBT Online Media, Marketing and Advertising | Scoop.it
Troy Masters, a galvanizing force in New York City’s LGBT media world for more than quarter of a century, is leaving Gay City News, a publication he founded and where he serves as associate publisher, to launch a biweekly gay publication in Los Angeles
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Wells Fargo gives $50000 to help LGBTI businesses grow and prosper

Wells Fargo gives $50000 to help LGBTI businesses grow and prosper | LGBT Online Media, Marketing and Advertising | Scoop.it
The money went to LGBTI chambers of commerce across the US
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Can LGBT Businesses Win the Fight To Be Considered 'Traditional Minorities?'

Can LGBT Businesses Win the Fight To Be Considered 'Traditional Minorities?' | LGBT Online Media, Marketing and Advertising | Scoop.it
In areas of workplace discrimination, fair housing, fair credit, and supplier diversity, LGBT people and business owners don't receive equal rights.
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Cleveland's 2014 Gay Games helped generate major dollars for LGBT- and women-owned businesses

Cleveland's 2014 Gay Games helped generate major dollars for LGBT- and women-owned businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
The 2014 Gay Games generated $288,894 for LGBT-owned businesses and $296,531 for women-owned businesses, according to Plexus, the LGBT and Allied Chamber of Commerce.
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#LGBTBizTech Presentation in Seattle - Louise and Rachael of the GSBA

#LGBTBizTech Presentation in Seattle - Louise and Rachael of the GSBA | LGBT Online Media, Marketing and Advertising | Scoop.it

Come early to hear their presentation on the LGBT business climate of Seattle, as well as exploring how to work collaboratively with allied businesses in the Seattle area.

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Calvin Klein Billboard With Gay Couple Hits New York City

Calvin Klein Billboard With Gay Couple Hits New York City | LGBT Online Media, Marketing and Advertising | Scoop.it
This marks the first Calvin Klein campaign to feature same-sex couples.
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#LGBTBizTech Seattle Presentation - How to Leverage YouTube To Engage LGBT Viewers

#LGBTBizTech Seattle Presentation - How to Leverage YouTube To Engage LGBT Viewers | LGBT Online Media, Marketing and Advertising | Scoop.it
Josh is a YouTube content creator who will help you understand how to better use that platform as a way to attract LGBT viewers and turn them into customers or clients. YouTube is the second largest search engine with 300 hours of video uploaded every minute and 6 billion video views per day. Find out what your business can do to take advantage of this incredible marketing tool to reach more LGBT prospects, like never before.
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Leaked documents show that gay social network Grindr is expected to do $38.1 million in sales this year

Leaked documents show that gay social network Grindr is expected to do $38.1 million in sales this year | LGBT Online Media, Marketing and Advertising | Scoop.it

We're getting a closer look at the business of gay social network Grindr, thanks to documents that leaked following the hack of extra-marital affairs dating site Ashley Madison. Grindr is projecting revenues for 2015 of $38.1 million from 3.8 million monthly active users.




Via Kelly Riker
Matt Skallerud's insight:

The document provides a window into the financials of the private company, which launched in 2009 and has never taken on outside funding."Since Grindr's inception 6 years ago," it says, "society has experienced much wider mainstream acceptance of gay culture on a global basis. Grindr has not only benefited from this world-changing trend but has also been an essential part of transforming the culture itself."

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NLGJA convention and LGBT Media Summit to celebrate 25th anniversary back home in San Francisco

NLGJA convention and LGBT Media Summit to celebrate 25th anniversary back home in San Francisco | LGBT Online Media, Marketing and Advertising | Scoop.it

More than 350 journalists, news executives, and communications professionals are expected in San Francisco over Labor Day weekend when the National Lesbian & Gay Journalists Association (NLGJA) convenes its annual convention and 11th LGBT Media Summit at the Westin St. Francis. This is the organization’s silver anniversary. The theme of this year’s gathering is “Coming Home.”



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Lesbians Who Tech come to Europe

Lesbians Who Tech come to Europe | LGBT Online Media, Marketing and Advertising | Scoop.it
The ground-breaking network group for women in and around the tech industries hosts its first European Summit this month
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Op-ed: The Economist's Out Marketing Boss on Corporate Inclusivity

Op-ed: The Economist's Out Marketing Boss on Corporate Inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

The venerated magazine's chief marketing officer says corporations must go beyond being LGBT-friendly; they have to let prospective employees know they'll be respected.




Via Kelly Riker
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H&M fashion brand launches transgender inclusive advertising campaign

H&M fashion brand launches transgender inclusive advertising campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The film features transgender stylist, photographer, make-up artist and models talking about fashion, gender and identity
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When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.? | LGBT Online Media, Marketing and Advertising | Scoop.it
After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year.

Via Kelly Riker
Matt Skallerud's insight:

The company has been slower, however, to feature gay couples in its advertising—sitting by as Honey Maid, DirecTV, Hallmark and other brands lead the charge in normalizing images of such families in ads. And in fact, P&G appears to have hedged its bets recently when it did finally produce a commercial with a gay couple for Tide laundry detergent.

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LGBT Programmatic Ad Buying Updates - GayStarNews.com, PinkNews.co.uk and Gaytimes.co.uk

LGBT Programmatic Ad Buying Updates - GayStarNews.com, PinkNews.co.uk and Gaytimes.co.uk | LGBT Online Media, Marketing and Advertising | Scoop.it
We're pleased to announce several key LGBT media websites have placed some of their premium ad banner inventory on the programmatic ad exchange.  These include GayStarNews.com, PinkNews.co.uk and GayTimes.co.uk, reaching several hundred thousand LGBT viewers online.
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NLGJA lists 2015 inductees to LGBT Journalists Hall of Fame

NLGJA lists 2015 inductees to LGBT Journalists Hall of Fame | LGBT Online Media, Marketing and Advertising | Scoop.it
The National Lesbian & Gay Journalists Association ( NLGJA ) is celebrating its 25th anniversary in 2015 and the 10th year of our LGBT Journalists Hall of Fame.
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The New Frontier in Advertsing - Huffington Post

The New Frontier in Advertsing - Huffington Post | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT consumer is no longer content to hand over its hard earned dollars to companies that are not willing to acknowledge them as a customer. Just like ads targeted at African Americans and Latinos, it is time for ads featuring LGBT people.
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Alaska Airlines Names Flip LGBT Agency of Record

Alaska Airlines Names Flip LGBT Agency of Record | LGBT Online Media, Marketing and Advertising | Scoop.it
Some of those major airlines have been longtime supporters of our community, even when it wasn’t popular, like Alaska Airlines who’s doubled-down this year on their community outreach efforts and named Flip their LGBT Agency of Record to lead the charge.
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With 'Cakeboy,' Writer Sean Santiago Creates A New Space For Queer Media

With 'Cakeboy,' Writer Sean Santiago Creates A New Space For Queer Media | LGBT Online Media, Marketing and Advertising | Scoop.it
Brooklyn-based writer Sean Santiago needs your help in creating a new, subversive space for "political, emotional and impactful stories" in queer media.
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