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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Atlanta gay chamber first in new federal program to boost LGBT businesses

Atlanta gay chamber first in new federal program to boost LGBT businesses | LGBT Online Media, Marketing and Advertising | Scoop.it

The Atlanta Gay & Lesbian Chamber of Commerce made history on Friday, Jan. 23, when it became the first LGBT chamber of commerce in the nation to sign a Strategic Alliance Memorandum agreement with the federal Small Business Administration’s Georgia District Office.

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Tide ad features gay couple as brand aims to be more ‘inclusive’

Tide ad features gay couple as brand aims to be more ‘inclusive’ | LGBT Online Media, Marketing and Advertising | Scoop.it
P&G is on a mission to reflect the diversity of its customer base in its advertising
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Defining Your Target Market (Part 2 of 6)

Defining Your Target Market (Part 2 of 6) | LGBT Online Media, Marketing and Advertising | Scoop.it
Today we are going to do a deep dive into defining your target market. In a post titled “Maximizing your LGBT Outreach with a Solid Plan” we discussed 5 questions to ask yourself to help create a solid plan.
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Out and abroad: businesses have a responsibility to support gay staff

Out and abroad: businesses have a responsibility to support gay staff | LGBT Online Media, Marketing and Advertising | Scoop.it
Global employers are leading by example, setting up tolerant and inclusive workplaces all over the world, writes Matthew Jenkin
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LGBT Business News Debuts in the Miami Herald

LGBT Business News Debuts in the Miami Herald | LGBT Online Media, Marketing and Advertising | Scoop.it
News covers LGBT-friendly companies, LGBT-owned businesses, lesbian, gay, bisexual and transgender executives, entrepreneurs, employees, business trends and more.
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Gay Atlanta dads Kordale and Kaleb star in Nikon commercial

Gay Atlanta dads Kordale and Kaleb star in Nikon commercial | LGBT Online Media, Marketing and Advertising | Scoop.it
Kordale and Kaleb, the sexy Atlanta dads whose photo of them combing their daughters’ hair went viral, are now stars of a new Nikon commercial spotlighting their family.
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LGBT Week NYC Updates for January 2015

LGBT Week NYC Updates for January 2015 | LGBT Online Media, Marketing and Advertising | Scoop.it
Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, LGBT...
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Fabrice Tasendo's curator insight, January 15, 3:01 PM

Following the sold out success of the LGBT Marketing Conference we've held for the past 7 years in New York, Pink Banana Media & CMI are proud to announce the launch of our expanded LGBT conference schedule for 2015!

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Gay publisher Xtra to embrace digital, close print

Gay publisher Xtra to embrace digital, close print | LGBT Online Media, Marketing and Advertising | Scoop.it
Pink Triangle Press expands digital operations; print editions to fold in mid-February
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Think Different: The Business Case for LGBT Diversity

Think Different: The Business Case for LGBT Diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
Tim Cook coming out of the closet is a start, but there's still a long way to go when it comes to ensuring LGBT diversity and equality in the workplace
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For the first time ever, a Tiffany's ad features a gay couple

For the first time ever, a Tiffany's ad features a gay couple | LGBT Online Media, Marketing and Advertising | Scoop.it
The future husbands are a real couple who live in New York City.
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Banana Republic Ads With Real-Life Unions Include a Gay Couple

Banana Republic Ads With Real-Life Unions Include a Gay Couple | LGBT Online Media, Marketing and Advertising | Scoop.it
Banana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.
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Less Invisible: LGBT Images in Latino Media in 2014

Less Invisible: LGBT Images in Latino Media in 2014 | LGBT Online Media, Marketing and Advertising | Scoop.it
At GLAAD we're often asked how LGBT equality is doing in Latino USA and in Spanish-speaking countries. The answer isn't simple. We've seen many setbacks and there's a lot of work to do, but we've also seen some hard-fought wins....
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LGBT in 2014: Victories & Obstacles

LGBT in 2014: Victories & Obstacles | LGBT Online Media, Marketing and Advertising | Scoop.it
Jonathan Lovitz, Communications Director for StartOut, a group encouraging entrepreneurship in the community, discusses how far we've come and how far we have to go in 2015.
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Anthony Shop - Social Driver: "People Are the New Channel"

Anthony Shop - Social Driver: "People Are the New Channel" | LGBT Online Media, Marketing and Advertising | Scoop.it
In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.
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Buzzfeed UK appoints editor for lesbian, gay, bisexual and transgender content

Buzzfeed UK appoints editor for lesbian, gay, bisexual and transgender content | LGBT Online Media, Marketing and Advertising | Scoop.it

Buzzfeed UK has appointed an editor to cover lesbian, gay, bisexual and transgender (LGBT) stories. The appointment of Patrick Strudwick, who is currently a national newspaper freelance, comes after the US-founded website in recent weeks appointed investigations and culture editors in the UK.

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‘Choose the right company, be out from day one, and be a really good employee’

‘Choose the right company, be out from day one, and be a really good employee’ | LGBT Online Media, Marketing and Advertising | Scoop.it
Three LGBT business leaders, in Davos for the World Economic Forum, have taken part in a live, online discussion about LGBT workplace issues and the importance of senior-ranking role models
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Jason Metz, CEO - Brand Influencers: Hey Marketers - Not all LGBT worship Gaga

Jason Metz, CEO - Brand Influencers: Hey Marketers - Not all LGBT worship Gaga | LGBT Online Media, Marketing and Advertising | Scoop.it
The advertising industry has always loved its simplistic labels – Millennials, soccer moms, urban, and yes LGBT. They’re short, sweet, to the point and perhaps a bit catchy. But here’s the thing – they’re all meaningless. In the era of big data, we know that there are literally thousands of consumer segments within any single demographic, with their own nuanced behaviors, motivations, passions, fears, desires, propensities and aspirations. And the technology exists for any brand to glean this information about their consumers, allowing them to provide a truly relevant, rewarding and personalized brand experience. But most brands don’t. In this session, you’ll receive a tutorial in big data, analytics and the holy grail of marketing – Personalization at Scale.
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Out At Work & Telegraph top 10 LGBT UK business leaders

Out At Work & Telegraph top 10 LGBT UK business leaders | LGBT Online Media, Marketing and Advertising | Scoop.it

Top 50 most influential business executives announced in ‘gay New Year Honours List’ - The top 50 most influential LGBT (lesbian, gay, bisexual and transgender) people in business and enterprise have been officially recognised in a list published by the Daily Telegraph in collaboration with diversity and inclusion company Square Peg Media today.

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GAY VEGAS MAGAZINE & GAYVEGAS.COM sign on with Rivendell Media

GAY VEGAS MAGAZINE & GAYVEGAS.COM sign on with Rivendell Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Gay Vegas, and its marketing assets Gay Vegas Magazine and GayVegas.com have signed with Rivendell Media - Americas leading LGBT media placement firm.

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LGBT Business, Marketing & Technology Week NYC

LGBT Business, Marketing & Technology Week NYC | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBT Business, Marketing & Technology Week NYC - Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace.
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Brands that love LGBT the most

Brands that love LGBT the most | LGBT Online Media, Marketing and Advertising | Scoop.it
As same-sex relationships are increasingly mainstream -- and as same-sex marriage is legalized in more states -- more and more companies, like Amazon, Apple and Starbucks, are joining the LGBT-friendly bandwagon.
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Gay Marketing Case Study: Ginch Gonch

Gay Marketing Case Study: Ginch Gonch | LGBT Online Media, Marketing and Advertising | Scoop.it
The fashion brand Ginch Gonch was created by Jason Sutherland in 2003 , in Vancouver, Canada , as a specialist underwear brand, or “funderwear”, as a “fun protest against boring black and white underwear”.
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Lynx's latest advert in Australia features a gay kiss

Lynx's latest advert in Australia features a gay kiss | LGBT Online Media, Marketing and Advertising | Scoop.it

Lynx has featured a gay kiss in an advert for its hair products in Australia. The brand appears to be pioneering a new strategy after having past campaigns labelled “sexist” and even banned in the UK for objectifying women.

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As the name suggests, the ChatterBlast boys are having one

As the name suggests, the ChatterBlast boys are having one | LGBT Online Media, Marketing and Advertising | Scoop.it
Some jobs are fun, others (maybe most, probably most) are not so much fun. The two guys who co-founded and run ChatterBlast Media in Center City, seem to be having — as the name suggests — a blast.
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LGBT-Owned Businesses Get Diversity Boost - NYTimes.com

LGBT-Owned Businesses Get Diversity Boost - NYTimes.com | LGBT Online Media, Marketing and Advertising | Scoop.it
#LGBT-Owned Businesses Get #Diversity Boost with NGLCC and co. that appreciate the business of diversity and... http://t.co/j98VUDovhg
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