LGBT Online Media, Marketing and Advertising
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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Marketing to the $830 Billion LGBT Community

Marketing to the $830 Billion LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch Super Julie Braun (@superjuliebraun) talk about Marketing to the $830 Billion LGBT Community live on Blab

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Come See Us at Pride Con 2016 in Anaheim - July 29-30, 2016

Come See Us at Pride Con 2016 in Anaheim - July 29-30, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

Meet some of your favorite LGBT YouTube phenomena! It's official... we're headed to Anaheim, California July 29-30, 2016, where we'll be exhibiting at the new Pride Con 2016 event.  We're looking forward to meeting, schmoozing, hanging out and networking with some incredible LGBT talent and some of the "movers and shakers" in the LGBT Influencer, Blogger, Vlogger and YouTube Content Creator world, including the folks from Outfluential.com and TwoBadTourists.com.

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Skittles gave up their color for Pride, here's why

Skittles gave up their color for Pride, here's why | LGBT Online Media, Marketing and Advertising | Scoop.it

Revellers who flocked to London for the Pride Parade at the weekend noticed something a little different about their confectionery.  Candy giant Skittles ditched their usual multi-coloured packaging and were handing out sweets with a blank design from their similarly black and white float to show their support of the LGBTIQA+ community.



Via Pete
Matt Skallerud's insight:

While plenty of big brands have been showing solidarity by adopting the colors of the rainbow flag, Skittles found a clever way to keep relevant by giving theirs up because there can only be one rainbow.

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For Gay, Lesbian Founders, a Delicate Balance at the Table With Investors

For Gay, Lesbian Founders, a Delicate Balance at the Table With Investors | LGBT Online Media, Marketing and Advertising | Scoop.it

Saq Nadeem had blazed trails as the first openly gay student body president at Northwestern’s Kellogg School of Management, but when it came to raising money for Paradise for Paws, a boarding service for pets, he hesitated to disclose his sexual orientation to potential investors. He isn't alone. 37 percent of lesbian, gay, bisexual and transgender (LGBT) founders (who have raised funds or will raise in the next year) do not come out to their investors, according to an upcoming study of 140 LGBT entrepreneurs by University of Chicago Booth’s Waverly Deutsch and researcher Dr. Vivienne Ming. 

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Interview with Matt Skallerud of Pink Banana Media

Interview with Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it
Tonight our guest is Matt Skallerud, president of Pink Banana Media, specializes in LGBT online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. We have conducted an interview with him.

Via Weusegadgets
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W+K New York and Equinox Are #PoweredByPride

W+K New York and Equinox Are #PoweredByPride | LGBT Online Media, Marketing and Advertising | Scoop.it
Equinox gym, which is based in New York, has always had close relationships with the LGBT community. Since the company looks to provide an environment that’s “open to all,” one could say that it is “powered” by gay members just as they are powered by their own personal pride and fitness goals.
Matt Skallerud's insight:

That’s the theme behind a series of murals created by the client’s AOR Wieden+Kennedy New York, which worked with L.A.-based designer David Flores on paintings in Brooklyn, London and San Francisco.

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Tesla, Amazon, YouTube Top LGBT-Perceived Brands

Tesla, Amazon, YouTube Top LGBT-Perceived Brands | LGBT Online Media, Marketing and Advertising | Scoop.it

Tesla Motors tops the YouGov BrandIndex survey of top brands among LGBT consumers.


Via Gay Ad Network
Matt Skallerud's insight:

The electric car company was only added to the survey’s brand list in March. The brand scored 35.8, considerably higher than the next brand on the list, Amazon, which scored 26.9. Rounding out the top ten are YouTube at 25.2, Netflix at 24.3, PBS at 21.3, Trader Joe’s at 20.6, Costco at 20.3, Samsung at 19.7, Google at 19.2 and HBO with 18.6.

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Love Has No Labels continues to extend the message of diversity through brand partners

Love Has No Labels continues to extend the message of diversity through brand partners | LGBT Online Media, Marketing and Advertising | Scoop.it
The Coca-Cola Company, PepsiCo, P&G, Unilever and State Farm® are joined by new partners Bank of America, Wells Fargo, and Johnson & Johnson in an unprecedented collaboration to promote inclusion
Matt Skallerud's insight:

Love Has No Labels, the Ad Council's iconic campaign promoting diversity and inclusion, is extending its message through new brand partners and activations throughout the month of June, including a presence at the New York City Pride Parade and Pride Festival on June 26, to celebrate LGBT Pride Month. The Ad Council leads an unprecedented group of iconic brands in this integrated campaign to further acceptance of all communities. Founding campaign brand partners, The Coca-Cola Company, PepsiCo, P&G, Unilever and State Farm®, will be joined by new partners Bank of America, Wells Fargo, and Johnson & Johnson in advancing the reach and impact of the campaign during Pride and throughout the year.

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UrbanClap launches 'LGBT' campaign to promote equality for all

UrbanClap launches 'LGBT' campaign to promote equality for all | LGBT Online Media, Marketing and Advertising | Scoop.it

Augmenting its reputation as a firm supporter of equality for all, UrbanClap has announced the launch of its 'LGBT' campaign, championing their cause for the greater good of the community as well as the society.

Matt Skallerud's insight:

Known for its stance on social issues like women empowerment and education, UrbanClap strongly felt the need to come out in support of the LGBT community in India, promoting their right to love anyone they want - irrespective of Caste, Creed, Religion, or Gender. With this campaign, UrbanClap supports the right to love anyone you choose.

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Wells Fargo executive banks on openness in push for equality

Wells Fargo executive banks on openness in push for equality | LGBT Online Media, Marketing and Advertising | Scoop.it

"It’s now known that you can’t sit on the sidelines and allow things to change. Smart executives realize that they have to be a part of the conversation, especially around equality issues."

Matt Skallerud's insight:

Darek DeFreece had been in securities law for more than 20 years and recently moved into the business side. While at Wells Fargo, DeFreece has embraced his role as an out gay leader because, in large part, he felt that the company would support him and the causes he holds dear.

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LGBT-Inclusive Messages Are Making Their Way Into Indian Ads

LGBT-Inclusive Messages Are Making Their Way Into Indian Ads | LGBT Online Media, Marketing and Advertising | Scoop.it
A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance.

Via Gay Ad Network
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Gay Ad Network's curator insight, June 10, 8:36 AM

LGBT messaging has become attention-grabbing in India's mainstream advertising - pushing for LGBT acceptance in this traditionally homophobic society. 

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#‎SmileWithPride‬: Colgate Launches Mexico's First Gay-Inclusive Commercial

#‎SmileWithPride‬: Colgate Launches Mexico's First Gay-Inclusive Commercial | LGBT Online Media, Marketing and Advertising | Scoop.it
The toothpaste brand's #SmileWithPride campaign kicks off with a touching ad showing a gay couple moving into their new apartment together.
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W Hotels Partners With Artist For Snapchat Campaign

W Hotels Partners With Artist For Snapchat Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
W Hotels is celebrating the one-year anniversary of the historic Supreme Court ruling allowing gay marriage with a promotion that continues its support for the Human Rights Campaign.
Matt Skallerud's insight:

The hotel chain is partnering with artist Baron Von Fancy to offer guests a series of fun Snapchat filters that can be used when they post photos from the hotels. W will donate one dollar each time a filter is used through the end of the month to HRC, a civil rights organization working to achieve LGBT equality. 

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National Resources for LGBT Entrepreneurs

National Resources for LGBT Entrepreneurs | LGBT Online Media, Marketing and Advertising | Scoop.it
Whether you’re looking for other LGBT-owned businesses, wondering what certification means, or hoping to connect with LGBT entrepreneurs and allies at the next national conference, these resources have you covered.
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How Subarus Came to Be Seen as Cars for Lesbians

How Subarus Came to Be Seen as Cars for Lesbians | LGBT Online Media, Marketing and Advertising | Scoop.it
The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

Via Sara Duane
Matt Skallerud's insight:

“When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person—and often a woman,” says Tim Bennett, who was the company’s director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian.

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The 10th Annual ADCOLOR ® Awards Announces Honorees, Nominees & Futures

The 10th Annual ADCOLOR ® Awards Announces Honorees, Nominees & Futures | LGBT Online Media, Marketing and Advertising | Scoop.it
The 10th Annual ADCOLOR Conference & Awards Takes Place September 18-21, 2016 in Boca Raton, Florida
Matt Skallerud's insight:

ADCOLOR announced today 2016 Honorees and Nominees for the 10th Annual ADCOLOR Awards as well as the 2016 Class of ADCOLOR FUTURES. The 10th Annual ADCOLOR Awards on Wednesday, September 21, 2016, highlight and honor the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT professionals and diversity and inclusion champions in creative industries.

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Taste the rainbow: How the queer-focused booze market is growing fast

Taste the rainbow: How the queer-focused booze market is growing fast | LGBT Online Media, Marketing and Advertising | Scoop.it
Alcohol companies once declined opportunities to be associated with Pride events. But, as Christine Sismondo finds, the tide is turning quickly.
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Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades

Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades | LGBT Online Media, Marketing and Advertising | Scoop.it
Alaska Airlines Vice President, Airport Operations and Customer Service Division Jeff Butler worked his way up through the ranks. Over the years, he has helped develop many protections for LGBTQ employees.
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At Levi Strauss & Co., LGBT equality is more than just a label

At Levi Strauss & Co., LGBT equality is more than just a label | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBT advocacy has been part of the San Francisco company’s fabric for more than three decades — long before most other corporations discovered their voices on these issues
Matt Skallerud's insight:

When Grant Barth was a young gay teenager in the early 1980s, he already knew that Levi Strauss & Co. — a key source of the clothes he wore most frequently — was extraordinarily supportive of efforts to combat HIV/AIDS.

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LGBT New Media, Influencers and YouTube Content Creators

LGBT New Media, Influencers and YouTube Content Creators | LGBT Online Media, Marketing and Advertising | Scoop.it

The rise of influencers versus celebrity endorsements points to something that most of us in the marketing & advertising world have known was coming for a long time... the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the online media world, the Influencer, aka the Media Entity of One (and sometimes Two!)

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The Focus Group June 11 – John Lake from Wells Fargo

John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.

Matt Skallerud's insight:

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Matt Skallerud's curator insight, June 11, 9:54 AM

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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In Business of Pride 2016, we examine the many turns in the road to equality

In Business of Pride 2016, we examine the many turns in the road to equality | LGBT Online Media, Marketing and Advertising | Scoop.it
'The Business of Pride' publication seeks to boost visibility of LGBT leadership in the Bay Area community. Here, our 12 Outstanding Voices talk about being out at work and the leadership role businesses can play in issues that impact the lesbian, gay, bisexual and transgender community.
Matt Skallerud's insight:

Like justice, LGBT equality is not just a result. It’s a process.

That’s become ever clearer in the year since we published our first Business of Pride edition last June. The 12 months since have seen big steps forward in this process, most notably the Supreme Court ruling legalizing same-sex marriage that came a few days after that inaugural issue. But as we roll out this second Business of Pride installment, it’s with the acknowledgment that the last year has unfolded with some unfortunate steps in the opposite direction as well.

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Meet the Coffee That All the Cool Tech Kids Drink

Meet the Coffee That All the Cool Tech Kids Drink | LGBT Online Media, Marketing and Advertising | Scoop.it
Equator Coffees & Teas can be found at LinkedIn, Twitter, and Google offices. Oh, and its founders are the 2016 SBA Small Business Persons of the Year.
Matt Skallerud's insight:

Where do employees of West Coast tech firms get their caffeine fix? More often than not, they turn to Equator Coffees & Teas, whose blends are stocked at Twitter's San Francisco headquarters and three of Google's Mountain View buildings. The café at LinkedIn's new 26-story headquarters in San Francisco's South of Market district will also stock Equator coffee when it opens in June -- just like all other LinkedIn Northern California office locations.

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Lesbian Moms in Airbnb Commercial- Hey That's Us!

Susan and Brandy share the behind the scenes of shooting an Airbnb commercial with the family. If you make it to the end you might even see the commercial
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The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women

The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women | LGBT Online Media, Marketing and Advertising | Scoop.it
A backlash against High Heel beer shows the evolution of gendered marketing.
Matt Skallerud's insight:

“Shrink it and pink it.” It’s hard to imagine this phrase being uttered in a boardroom in this era. And yet, every so often still, a new product emerges doused in shades of magenta and labeled “for her”: Dell’s cutesy laptop Della, which promised nifty ways to search for recipes and count calories. The Tampa Bay Buccaneers’ website for women who like football, filled with game-day style tips, manicure ideas, and, of course, more recipes. Bic’s pink and purple pens “for her.” (“I know you’re thinking, ‘It’s about damn time!’ ” Ellen DeGeneres snarked. “Can you believe this? We’ve been using man pens all this time!”)

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