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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
Curated by Matt Skallerud
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Twitter Analytics Now Available For All Of Us

Twitter Analytics Now Available For All Of Us | LGBT Online Media, Marketing and Advertising | Scoop.it

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

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EBay and PayPal's Bid on Gender Diversity Shows Results

EBay and PayPal's Bid on Gender Diversity Shows Results | LGBT Online Media, Marketing and Advertising | Scoop.it

The diversity of eBay's total workforce puts it ahead of many other tech companies, including Facebook, Google, Apple and Twitter, according to data compiled by...

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Popular LGBT blog launches fundraising appeal

Popular LGBT blog launches fundraising appeal | LGBT Online Media, Marketing and Advertising | Scoop.it

The editor in chief of Bilerico, one of the nation’s leading LGBT blogs with dozens of contributors, has sounded a warning bell, asking readers and fans for financial support. The hope is that loyal readers will step up to the plate.

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The rise of pride marketing and the curse of 'pink washing'

The rise of pride marketing and the curse of 'pink washing' | LGBT Online Media, Marketing and Advertising | Scoop.it

Following successes by targeting the LGBT market directly, some marketers also made bold steps out of the ghetto – and started to use gay themes in advertising targeted...

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Making The Business Case For Diversity - Todd Sears & Out Leadership

Making The Business Case For Diversity - Todd Sears & Out Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

Can diversity be good for the bottom line? Todd Sears thinks it’s essential. He started his career as a Wall Street investment banker, where, in his first job, he faced a “relatively homophobic boss” and went back into the closet. But in subsequent jobs, where he found a more welcoming atmosphere, he flourished and eventually shifted into private banking with a (then-novel) focus on LGBT clients, helping to open up a lucrative new market for his firm.

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Family Circle Redesign Puts Focus on Nontraditional Families

Family Circle Redesign Puts Focus on Nontraditional Families | LGBT Online Media, Marketing and Advertising | Scoop.it

Future issues will focus on gay parents, adoptive parents and multi-religious families. “We may get a few letters, but this is the way ...

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Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads

Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads | LGBT Online Media, Marketing and Advertising | Scoop.it

Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai. You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data.

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The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market

The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market | LGBT Online Media, Marketing and Advertising | Scoop.it

Hey friends, have you heard about No, Wait… You Do Look Gay? My friend, Jenn T. Grace (CEO of Gay Business & Marketing) created a new book that is aimed to help any business owner or professional looking to sell their products and services to the LGBT (lesbian, gay, bisexual, transgender) community. No, Wait… You Do Look Gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market will help position you to be a leader with LGBT clients and customers!

Matt Skallerud's insight:

In this book, Jenn covers important aspects of the LGBT community that you may currently know nothing about. She shares the most common mistakes and teaches you what to say or do instead. The book shares personal stories and insights all with the intention to help you be more effective when working with the LGBT community and of course getting more sales and business because of it. Any professional will benefit from the advice in this book.

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Jill L Nelson's curator insight, August 19, 9:44 AM

This is a must read if you want to do business with the LGBT Market. I have worked with Jenn for several years and she knows what she is talking about!

BeefPieBear's curator insight, August 23, 11:35 PM

Palm Springs recognizes and values the local LGBT community as a social and economic engine driving it's success as an international travel destination - and as a great place for Gays and Lesbians to retire. But I'm betting far more cities large and small fail on this front

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Yep, I'm Gay, and I'm a CEO—It Doesn't Stop Me From Running a Great Business

Yep, I'm Gay, and I'm a CEO—It Doesn't Stop Me From Running a Great Business | LGBT Online Media, Marketing and Advertising | Scoop.it

There's been a lot of attention in the media recently about the lack of publicly gay business leaders... Corporate leaders need to realize that a strong company should make money—and be a force for social change

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NGLCC's Las Vegas Gathering

NGLCC's Las Vegas Gathering | LGBT Online Media, Marketing and Advertising | Scoop.it

Professionals and companies in these and various other fields participated in the National Gay & Lesbian Chamber of Commerce’s 2014 Business and Leadership Conference, held July 29 through August 1, 2014, in Las Vegas.

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Charleston entrepreneur to launch city's first LGBT magazine

Charleston entrepreneur to launch city's first LGBT magazine | LGBT Online Media, Marketing and Advertising | Scoop.it

Charleston will soon have a publication aimed directly at the Holy City's gay, lesbian, bisexual and transgender population. Profound River Productions LTD will launch BEAU in December, calling it Charleston's first LGBT magazine.

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Scruff App Selects MWW To Help Elevate Brand Awareness Among LGBT Audiences

Scruff App Selects MWW To Help Elevate Brand Awareness Among LGBT Audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

MWW, one of the top-five global independent public relations firms, today announced that it has been named public relations agency of record for Scruff, one of the globe's top...

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1st Party LGBT Data with Rivendell Online Partnership - Instinct and Curve Magazines

1st Party LGBT Data with Rivendell Online Partnership - Instinct and Curve Magazines | LGBT Online Media, Marketing and Advertising | Scoop.it
Utilizing programmatic ad buying, in partnership with Rivendell Online, we are now able to offer access to two of the largest LGBT audiences available online, InstinctMagazine.com and CurveMag.com.
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Google's Smith Is Top Candidate for U.S. Chief Technology Officer

Google's Smith Is Top Candidate for U.S. Chief Technology Officer | LGBT Online Media, Marketing and Advertising | Scoop.it

Google Inc. (GOOG) executive Megan Smith is close to heading to the White House. Smith, 49, who was most recently a vice president at Google’s X lab, is a top candidate for the role of U.S. chief technology officer.

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Indiana-based publications up for sale

Indiana-based publications up for sale | LGBT Online Media, Marketing and Advertising | Scoop.it

The largest LGBT newspaper in the Southern Midwest is for sale by its founding owner and publisher. In fact, both of Ted Fleischaker’s Indianapolis-based publications, The Word and Up Downtown, are on the market.

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NAGLREP Presentation by Matt Skallerud: #LGBTBiz

NAGLREP Presentation by Matt Skallerud: #LGBTBiz | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you LGBT and in the Real Estate profession?  If so, be sure to check out the upcoming conference in Fort Lauderdale this October 2014, the inaugural fall conference of the National Association of Gay & Lesbian Real Estate Professionals, NAGLREP. Matt Skallerud, speaking on behalf of Pink Banana Media, will be presenting on #LGBTBiz - Advanced LGBT Social Media Marketing Strategies for 2014

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Kazakhstan gay bar poster campaign wins advertising award despite outrage

Kazakhstan gay bar poster campaign wins advertising award despite outrage | LGBT Online Media, Marketing and Advertising | Scoop.it

A controversial advertising campaign for a gay bar in the former Soviet republic of Kazakhstan is causing controversy despite winning a regional...

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LGBT Marketing Comes to China

LGBT Marketing Comes to China | LGBT Online Media, Marketing and Advertising | Scoop.it

Chinese Gay and Lesbian Population Is Bigger Than Some Countries - There have been few ads targeting gays and lesbians in China. Is that about to change?

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Celebrating NLGJA with a look back at LGBTs and media

Celebrating NLGJA with a look back at LGBTs and media | LGBT Online Media, Marketing and Advertising | Scoop.it

Special LGBT Press History Printout Ssction: The four-page features images that tell part of the story of LGBTs in mainstream and community media. These are excerpted from the book Gay Press, Gay Power, by Windy City Times Publisher Tracy Baim. The artwork will be on display as large banners at the National Gay & Lesbian Journalists Association convention and 10th LGBT Media Summit at Chicago's Palmer House Aug. 21-24.

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A Tale of Two Pride Campaigns

A Tale of Two Pride Campaigns | LGBT Online Media, Marketing and Advertising | Scoop.it
As this year's pride season comes to a close it is hard not to have noticed the sheer volume of corporate activity that has been directed at LGBT communities all over the world by brands looking to ingratiate themselves with LGBT consumers....
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Video Best Practices in Travel Marketing

Video Best Practices in Travel Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

Earlier in 2014, Tourisme Montreal launched a six-part web series called Montreal Boy, some strings attached, just like you’d watch a television series on your home screen or Netflix. The novel aspect here is that the destination itself, Montreal, plays a second role to the main characters, which are a gay couple. This web series is a part of Montreal’s unique campaigns for the LGBT community, and it contributes to a brand positioning as gay-friendly travel destination.

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Openly Gay CEO Sets Milestone as Bank Goes Public

Openly Gay CEO Sets Milestone as Bank Goes Public | LGBT Online Media, Marketing and Advertising | Scoop.it

Buried in pages of technical jargon outlining C1 Financial Inc.’s plans to go public is one word that chief executive Trevor Burgess finds particularly gratifying: “spouse.” Burgess became a Wall Street rarity when his Florida bank debuted on the stock exchange Thursday: an openly gay CEO of a publicly traded company.

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GNETWORK360 - 7ma Conferencia Internacional de Negocios y Turismo LGBT

GNETWORK360, 7th International Conference on Business and LGBT Tourism - August 6-8, 2014 :: Alvear Art Hotel, Suipacha 1036, Buenos Aires, Argentina - 3 days, 3 different venues, +1400 delegates from 16 countries,48 speakers, 25 presentations, Workshops, Gay Travel Expo

#gnetwork360

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Enterprising Women: Jenn T. Grace, professional lesbian

Enterprising Women: Jenn T. Grace, professional lesbian | LGBT Online Media, Marketing and Advertising | Scoop.it
As Kelly Clarkson says, "What doesn't kill you makes you stronger." Learn how professional lesbian Jenn T. Grace turned her failures into a dream job in this week's Enterprising Women.
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4 Advanced Marketing Opportunities for Gay Resorts

4 Advanced Marketing Opportunities for Gay Resorts | LGBT Online Media, Marketing and Advertising | Scoop.it
Target Gay Men Specifically Interested in the world of Gay ResortsMobile Advertising: Target Gay Men on Smartphones and Tablets - Grindr, Scruff and moreRetarget YOUR Website's VisitorsSocial Media Boost and Amplification of your Message To learn ...
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