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Gay CEOs urged to lead the way

Gay CEOs urged to lead the way | LGBT Online Media, Marketing and Advertising | Scoop.it

Does Christopher Bailey's promotion to CEO of Burberry signal a turning point in the visibility of gay people at the top levels of business ?

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide - http://www.PinkBananaMedia.com / http://www.PinkBananaBiz.com
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Lesbian mags stage their coming-out in France... again

Lesbian mags stage their coming-out in France... again | LGBT Online Media, Marketing and Advertising | Scoop.it

It's crunch time for Well Well Well, a French lesbian magazine out on the newsstands for the first time Friday in a country where lesbians are struggling to get their voice heard.

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S.F.’s LGBT press evolves as the city changes

S.F.’s LGBT press evolves as the city changes | LGBT Online Media, Marketing and Advertising | Scoop.it

Protests, parades, riots and rallies characterized San Francisco’s Castro District from the late 1960s through the 1980s. The election of the first openly gay supervisor, Harvey Milk, in 1977, and the enormous strides the gay rights movement took toward achieving equality were primary interests of the community during those turbulent times. San Francisco became the national epicenter of LGBT activism in the 1970s. Gay men and women flocked to the city and the increasing population required more specific media coverage to cater to their needs. LGBT publications were soon created.

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The founder of Grindr becomes shareholder of misterbnb.com

The founder of Grindr becomes shareholder of misterbnb.com | LGBT Online Media, Marketing and Advertising | Scoop.it

Joel Simkhai, founder of Grindr, becomes an advisor and joins the investment team of the travel website, misterbnb. misterbnb is the largest short-term apartment rental website in the world dedicated to a community of gay and gay-friendly travelers. Although the site is primarily aimed at gay men, misterbnb is open to all travelers and open-minded hosts. Access to warm and welcoming environments in the hearts of international gay friendly cities is now available to all.

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Announcing #LGBTBizTech - Business, Marketing & Technology Conference Series for 2015

Announcing #LGBTBizTech - Business, Marketing & Technology Conference Series for 2015 | LGBT Online Media, Marketing and Advertising | Scoop.it

Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, bringing the broader scope of Business, Marketing & Technology to the mix, with the theme"Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace."

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Fabrice Tasendo's curator insight, September 11, 12:25 PM

Announcing ‪#‎LGBTBizTech‬ - Business, Marketing & Technology Conference Series for 2015 ‪#‎LGBTBiz‬

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Lesbian Badass Megan Smith Named Obama's Chief Technology Officer, Rejoice!

Lesbian Badass Megan Smith Named Obama's Chief Technology Officer, Rejoice! | LGBT Online Media, Marketing and Advertising | Scoop.it

Megan Smith was already Vice President in charge of Google [x] and pioneer of their WomenTechmakers Program, former CEO of PlanetOut, Silicon Valley hard-hitter and previously married to Kara Swisher of Re/code. Now, as of September 4th, 2014, she’s also Chief Technology Officer for the Obama Administration.

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Corner Closet Opens Up a Bit Wider - New York Times

Corner Closet Opens Up a Bit Wider - New York Times | LGBT Online Media, Marketing and Advertising | Scoop.it

That, he said, “is why I have always been out as a business leader and am willing to be publicly identified as gay.” Earlier in his career, Mr.

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Twitter Analytics Now Available For All Of Us

Twitter Analytics Now Available For All Of Us | LGBT Online Media, Marketing and Advertising | Scoop.it

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

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EBay and PayPal's Bid on Gender Diversity Shows Results

EBay and PayPal's Bid on Gender Diversity Shows Results | LGBT Online Media, Marketing and Advertising | Scoop.it

The diversity of eBay's total workforce puts it ahead of many other tech companies, including Facebook, Google, Apple and Twitter, according to data compiled by...

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Popular LGBT blog launches fundraising appeal

Popular LGBT blog launches fundraising appeal | LGBT Online Media, Marketing and Advertising | Scoop.it

The editor in chief of Bilerico, one of the nation’s leading LGBT blogs with dozens of contributors, has sounded a warning bell, asking readers and fans for financial support. The hope is that loyal readers will step up to the plate.

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The rise of pride marketing and the curse of 'pink washing'

The rise of pride marketing and the curse of 'pink washing' | LGBT Online Media, Marketing and Advertising | Scoop.it

Following successes by targeting the LGBT market directly, some marketers also made bold steps out of the ghetto – and started to use gay themes in advertising targeted...

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Making The Business Case For Diversity - Todd Sears & Out Leadership

Making The Business Case For Diversity - Todd Sears & Out Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

Can diversity be good for the bottom line? Todd Sears thinks it’s essential. He started his career as a Wall Street investment banker, where, in his first job, he faced a “relatively homophobic boss” and went back into the closet. But in subsequent jobs, where he found a more welcoming atmosphere, he flourished and eventually shifted into private banking with a (then-novel) focus on LGBT clients, helping to open up a lucrative new market for his firm.

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Family Circle Redesign Puts Focus on Nontraditional Families

Family Circle Redesign Puts Focus on Nontraditional Families | LGBT Online Media, Marketing and Advertising | Scoop.it

Future issues will focus on gay parents, adoptive parents and multi-religious families. “We may get a few letters, but this is the way ...

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Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads

Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads | LGBT Online Media, Marketing and Advertising | Scoop.it

Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai. You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data.

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LGBT Search Engine Optimization (SEO) and Pay Per Click (PPC) - Deep Dive Analysis

LGBT Search Engine Optimization (SEO) and Pay Per Click (PPC) - Deep Dive Analysis | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the capabilities we've reserved for select clients over the past few years has been our capabilities in Search Engine Optimization (SEO) and Pay Per Click (PPC) deep-dive analysis.
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Big Gay Ice Cream On Building A Brand That Stands Out

Big Gay Ice Cream On Building A Brand That Stands Out | LGBT Online Media, Marketing and Advertising | Scoop.it
In a world of tin-eared brand tweets, Big Gay Ice Cream is distinctive for its good-humored voice and a wholly original approach to sweets.

Via Kelly Riker
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StartOut & Launch Angels Announce Strategic Relationship to Support VentureOut LGBT Capital Fund

StartOut & Launch Angels Announce Strategic Relationship to Support VentureOut LGBT Capital Fund | LGBT Online Media, Marketing and Advertising | Scoop.it

Today StartOut and Launch Angels announce a strategic relationship with Launch Angels' latest affinity venture fund, VentureOut. The Fund backs early stage ventures with lesbian, gay, bisexual and transgender (LGBT) founders and management team members, and it will help create the next generation of LGBT entrepreneurs.

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DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple | LGBT Online Media, Marketing and Advertising | Scoop.it

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a "friendly rivalry." One roots for the New York Giants, and the other for the Dallas Cowboys. At first, viewers might think it's just a moment of roughhousing between friends, but they eventually make it clear by saying that, while they may argue sometimes, "we're just like any couple."

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Standing fast on Oxford St: How these gay retailers have survived

Standing fast on Oxford St: How these gay retailers have survived | LGBT Online Media, Marketing and Advertising | Scoop.it
Five shop owners of the gay mile tell how they have stayed afloat and what it might take to get Oxford Street back. (When did you last support a gay business? Here's a great snapshot of 5 of our great gay business's that survive...
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Is pink media dead? Australia’s Star Observer moves to crowdfunding

Is pink media dead? Australia’s Star Observer moves to crowdfunding | LGBT Online Media, Marketing and Advertising | Scoop.it
Harley Dennett: The country’s oldest gay newspaper has served as journal of record for a community treated as marginal for 35 years, and its livelihood is at stake. It would be a shame to see it fold (Is pink media dead?
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Google's Smith Is Top Candidate for U.S. Chief Technology Officer

Google's Smith Is Top Candidate for U.S. Chief Technology Officer | LGBT Online Media, Marketing and Advertising | Scoop.it

Google Inc. (GOOG) executive Megan Smith is close to heading to the White House. Smith, 49, who was most recently a vice president at Google’s X lab, is a top candidate for the role of U.S. chief technology officer.

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Indiana-based publications up for sale

Indiana-based publications up for sale | LGBT Online Media, Marketing and Advertising | Scoop.it

The largest LGBT newspaper in the Southern Midwest is for sale by its founding owner and publisher. In fact, both of Ted Fleischaker’s Indianapolis-based publications, The Word and Up Downtown, are on the market.

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NAGLREP Presentation by Matt Skallerud: #LGBTBiz

NAGLREP Presentation by Matt Skallerud: #LGBTBiz | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you LGBT and in the Real Estate profession?  If so, be sure to check out the upcoming conference in Fort Lauderdale this October 2014, the inaugural fall conference of the National Association of Gay & Lesbian Real Estate Professionals, NAGLREP. Matt Skallerud, speaking on behalf of Pink Banana Media, will be presenting on #LGBTBiz - Advanced LGBT Social Media Marketing Strategies for 2014

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Kazakhstan gay bar poster campaign wins advertising award despite outrage

Kazakhstan gay bar poster campaign wins advertising award despite outrage | LGBT Online Media, Marketing and Advertising | Scoop.it

A controversial advertising campaign for a gay bar in the former Soviet republic of Kazakhstan is causing controversy despite winning a regional...

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LGBT Marketing Comes to China

LGBT Marketing Comes to China | LGBT Online Media, Marketing and Advertising | Scoop.it

Chinese Gay and Lesbian Population Is Bigger Than Some Countries - There have been few ads targeting gays and lesbians in China. Is that about to change?

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Celebrating NLGJA with a look back at LGBTs and media

Celebrating NLGJA with a look back at LGBTs and media | LGBT Online Media, Marketing and Advertising | Scoop.it

Special LGBT Press History Printout Ssction: The four-page features images that tell part of the story of LGBTs in mainstream and community media. These are excerpted from the book Gay Press, Gay Power, by Windy City Times Publisher Tracy Baim. The artwork will be on display as large banners at the National Gay & Lesbian Journalists Association convention and 10th LGBT Media Summit at Chicago's Palmer House Aug. 21-24.

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