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The news comes as more marketers and industry groups look to address gender stereotypes in content. With the evolving American family, parents expect their realities to be reflected in media and advertising. This includes co-parenting, gender equality and family diversity, inducing LGBT families and parents who have children later in life. No comment yet.
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A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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Understanding follows a young man as he comes out to his family.
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Matt Skallerud's insight:
After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.
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Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive. |
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Our Chief Strategy Officer, Mobbie on our dedication to diversity and making the industry more inclusive.
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2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:
Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.
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New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.
Matt Skallerud's insight:
OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.
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A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms.
Matt Skallerud's insight:
The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.” |
