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How Subaru created the blueprint for selling cars to LGBTQIA+ consumers

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

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Lexus Designs First-Ever UX for the Modern Urban Explorer | LGBT Online Media, Marketing and Advertising | Scoop.it

National marketing campaign titled "The New Frontier" debuts dynamic, city-centric crossover... Today Lexus unveils a new marketing campaign, including LGBTQ, to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the "modern urban explorer" — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy. 

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