Lexus Designs First-Ever UX for the Modern Urban Explorer | LGBT Online Media, Marketing and Advertising | Scoop.it

National marketing campaign titled "The New Frontier" debuts dynamic, city-centric crossover... Today Lexus unveils a new marketing campaign, including LGBTQ, to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the "modern urban explorer" — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.