LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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GLAAD Amplified: LGBTQ Voices in Advertising

GLAAD Amplified: LGBTQ Voices in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

Advertising Week's Premier and Only LGBTQ Panel and Networking Event In a remarkable year of change, meet the advertisers who exceeded expectations. Featuring a distinguished panel of top advertising executives and an in-depth analysis of this year's most talked about LGBTQ inclusive ad campaigns. Connect with the marketing and advertising leaders behind your favorite ad campaigns and participate in an in-depth discussion on LGBTQ-inclusive advertising in today's world.

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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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A Career Begun on the Trams of Universal Studios Hollywood

A Career Begun on the Trams of Universal Studios Hollywood | LGBT Online Media, Marketing and Advertising | Scoop.it
Marcus Reynaga moves from Esquire to iHeart Media.
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After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBT Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBT Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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Secret Deodorant Debuts Groundbreaking Transgender Ad

Secret Deodorant Debuts Groundbreaking Transgender Ad | LGBT Online Media, Marketing and Advertising | Scoop.it

A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms. 

Matt Skallerud's insight:

The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.” 

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Networking group for UK LGBT marcoms professionals set to launch

Networking group for UK LGBT marcoms professionals set to launch | LGBT Online Media, Marketing and Advertising | Scoop.it
Called InterComms, is it aimed at people working in PR, public affairs, advertising, media agencies, content, events, direct marketing and other associated professions.
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Fusion’s 'As American As' Campaign Gets Some American-Style Censorship

Fusion’s 'As American As' Campaign Gets Some American-Style Censorship | LGBT Online Media, Marketing and Advertising | Scoop.it
Little Black Book, Fusion’s 'As American As' Campaign Gets Some American-Style Censorship. As a response to overbearing censorship, SS+K is releasing the images America wasn't ready for
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This Moving Short From Kodak Demonstrates The Power Of Love

This Moving Short From Kodak Demonstrates The Power Of Love | LGBT Online Media, Marketing and Advertising | Scoop.it
Understanding follows a young man as he comes out to his family.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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Marketing Pioneer Robyn Streisand Named To OUT100

Marketing Pioneer Robyn Streisand Named To OUT100 | LGBT Online Media, Marketing and Advertising | Scoop.it

New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.

Matt Skallerud's insight:

OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.

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Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple

Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple | LGBT Online Media, Marketing and Advertising | Scoop.it
Trimming the Christmas tree in a new home is a rite of passage for all kinds of families, including gay bilingual ones. And Hallmark addresses the latter.
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