LGBTQ+ Online Media, Marketing and Advertising
129.1K views | +12 today
Follow
Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkMedia.LGBT   |   LGBTBrandVoice.com   |   LGBTNewMedia.com   |   PinkMediaWorld.com

Your new post is loading...
Your new post is loading...
Scooped by Matt Skallerud
Scoop.it!

Gaydar founder sells up and quits after 14 years

Gaydar founder sells up and quits after 14 years | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Gay Star News Gaydar founder sells up and quits after 14 years Gay Star News Martin said: 'The gay dating market has changed considerably since Gaydar first launched in 1999 and this investment will ensure that we surpass expectations and lead from...
Miguel Angel López's curator insight, May 18, 2013 8:15 AM

Gaydar setraspasa...

Scooped by Matt Skallerud
Scoop.it!

Pink Banana Media Seminar Series 2013 - Updated Format and Schedule

Pink Banana Media Seminar Series 2013 - Updated Format and Schedule | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

We are launching an entirely new seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now.

Matt Skallerud's insight:

It's a free 30-minute educational seminar and workshop with breakfast, with a short sales presentation on Pink Banana Media and Gay2Day.com at the end.  If this isn't a win-win, we don't know what is!

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBT Consumers Look to Companies to Fill Void of Public Policy

LGBT Consumers Look to Companies to Fill Void of Public Policy | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In additional to creating internal corporate policies that seek to avoid discrimination and provide equal benefits for LGBT employees, many corporations have...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

8 Ways Legalizing Same Sex Marriage Is Good For The Economy

8 Ways Legalizing Same Sex Marriage Is Good For The Economy | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

It helped NYC's economy: In the first year that gay marriage was legal in New York City, the city reaped $259 million, thanks to license fees and...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Singapore Has Its First Gay Magazine Through This Digital Workaround

Singapore Has Its First Gay Magazine Through This Digital Workaround | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

To get around restrictions on homosexual material, Element turned to app stores.

The Atlantic Its pitch to advertisers cites studies showing the Asian gay community is a lucrative market, showing "a higher interest level in fashion, grooming, traveling,...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Convert with adverts

Convert with adverts | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

But without advertising, how would I know what toothpaste gives me five-hour protection from cummy breath while strengthening tooth enamel from rogue sperm caught between my teeth?

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Tourism efforts get mixed reviews

Tourism efforts get mixed reviews | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The CVB dropped its chief consultant for LGBT marketing in 2011, and its LGBT website has been scaled back to one page that contains outdated information.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gay media sees tremendous digital growth

Gay media sees tremendous digital growth | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Here Media, the world's leading gay media company, today announced record digital growth in key metrics during the first quarter 2013 as compared to first quarter 2012.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Advertising peeks out of the closet - Hindu Business Line

Advertising peeks out of the closet - Hindu Business Line | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Gay and lesbian themes have been taboo in Indian advertising. I think this is because marketers run scared of even approaching this sensitive area.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

ALL OUT POLITICS: Noah Michelson and the top of LGBT media

ALL OUT POLITICS: Noah Michelson and the top of LGBT media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Noah Michelson says he clawed his way to the top of LGBT media; we don’t buy it.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gay Press, Gay Power: LGBT Media in Chicago | Chicago Social Media

Gay Press, Gay Power: LGBT Media in Chicago | Chicago Social Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Tracy Baim is publisher and executive editor at Windy City Media Group, which produces Windy City Times, Nightspots, and other gay media.
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Pink Banana Media LGBT Marketing Seminar and Presentation - Chicago - June 10, 2013

Pink Banana Media LGBT Marketing Seminar and Presentation - Chicago - June 10, 2013 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
We are launching an entirely new seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now.
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising

Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

With that in mind, it would make sense for their views of LGBT interests to vary as well, with implications for corporate initiatives that seek to...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Troubled times for Sydney gay media

Troubled times for Sydney gay media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Star Observer Chairman Sebastian Rice denied the move was aimed at bolstering diminished local advertising revenue for GLBTI titles.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Ireland to host 'world's first' LGBT matchmaking festival

Ireland to host 'world's first' LGBT matchmaking festival | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

McGuinness added: 'At the end of the day people haven't looked at the LGBT matchmaking market, there is traffic light dating in bars and clubs but no one else has...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

M&C Saatchi Stockholm Standing Up for the LGBT Community ...

M&C Saatchi Stockholm Standing Up for the LGBT Community ... | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

All the people have equal human rights—to love and be loved, among others—even if the government restricts their freedom locally. To address the issue of LGBT persecution in Russia and legislative ban of the gay parade in Moscow, one of the biggest European annual gay pride festivals, Stockholm Pride has commissioned the creative agency M&C Saatchi Stockholm to created a social-media campaign that invites Russians to attend the event in Stockholm on July 30- August 3, 2013.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck

Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing (Facebook, Twitter, etc.), but how it can all come together using the technology of #hashtags and ensuring those...
Matt Skallerud's insight:

The areas that have improved tremendously in 2013 include the empowerment of user-generated content for your business OUTSIDE of Facebook.  This includes the social media sharing programs that also use hashtag technology, such as Instagram, Vine and Tumblr.  It also includes various ways for you as a business to display this content, measure it and analyze it in order to make your online marketing outreach the best it can be.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

#IGLTA2013 Social Media Outreach Campaign and Foundation Donation

#IGLTA2013 Social Media Outreach Campaign and Foundation Donation | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to summarize what turned out to be an incredibly successful program held during the most recent IGLTA Convention this past May 2-4, 2013 in Chicago.  Our company, Pink Banana Media, helped set up and promote the hashtag...
Matt Skallerud's insight:

Measured by TweetReach.com and Facebook Insights, this campaign shows some of the highlights of IGLTA's 2013 convention shown in an incredibly rich, story format heavy with photos tagged in Instagram.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video

Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - Video (RT @BACK2STONEWALL: Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - http://t.co/AUFqB4kX...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gov. Cuomo launches New York's largest tourism campaign in decades

I Love NY LGBT: The governor announced an I Love NY LGBT niche tourism initiative to market NewYork to the lesbian, gay, bisexual, transgender community, which accounts for approximately $70 billion in tourism spending in the U.S. every year.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

The Culture War Isn't Remotely Over - The Atlantic

The Culture War Isn't Remotely Over - The Atlantic | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Recent strides in gay rights have led some observers to conclude that the LGBT community has "won" the culture war and that full equality for all LGBT people has either arrived -- or at least is just around the corner -- and thus that organizations advocating for LGBT equality should shut down. James Kirchick made such an argument in The Atlantic just last week.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Castro's niece in Philly for gay rights conference (Equality Forum)

Castro's niece in Philly for gay rights conference (Equality Forum) | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The daughter of Cuban President Raul Castro is visiting the city to take part in a gay rights conference on Saturday. She is Cuba's most prominent gay rights ...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Technology: The LGBT Community's Unsung Hero - Huffington Post

Technology: The LGBT Community's Unsung Hero - Huffington Post | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Windy City Times Technology: The LGBT Community's Unsung Hero Huffington Post As awareness of gay people grew in the media and across America's homes, we knew intuitively what later research would only confirm: that when a person knows or learns...
No comment yet.