LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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AGLCC Community Newsletter - August 21, 2013

AGLCC Community Newsletter - August 21, 2013 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The AGLCC just wrapped up a wildly successful National Gay and Lesbian Chamber of Commerce (NGLCC) conference in Dallas this past week.

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Businesses, Groups Target Indiana Gay Marriage Ban

Businesses, Groups Target Indiana Gay Marriage Ban | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A coalition of businesses and activist groups who launched a push Wednesday to defeat an amendment that would write Indiana's same-sex marriage ban into the state...

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Carlos Melia by Wikipedia Encyclopedia

Carlos Melia by Wikipedia Encyclopedia | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Who would have thought over 20 years ago when I started my first LGBT project, against all odds and within a total different scenario than the one we live today, that I will see my life as an outspoken advocate and member of the community, featured...
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PRESSING QUESTIONS: South Florida Gay News of Wilton Manors, Fla.

PRESSING QUESTIONS: South Florida Gay News of Wilton Manors, Fla. | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Kent: We are members of the Florida Press Association, media partners with CNN and the Sun-Sentinel, and belong to the Society of Professional Journalists. We are a credible and investigative newspaper reporting on the warts and wounds of the LGBT community, along with its achievements and accomplishments. We are independent from any and all community organizations and beholden to none, though we will publicize their deeds, good or bad.

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Pink Banana Media eNewsletter - August 2013

Pink Banana Media eNewsletter - August 2013 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Introducing ‪#‎LGBTBiz‬ hashtag marketing and PinkBananaBiz.com... Adding the Social Element to #LGBTBiz Worldwide! Leverage the Power of Individuals, their Interactions and their Relationships for YOUR BUSINESS!

BeefPieBear's comment, August 23, 2013 4:19 AM
Thanks for the scoop - I just registered at http://pinkbananabiz.com and set up a profile!
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Are you ‘Living the Gay Lifestyle?’

Are you ‘Living the Gay Lifestyle?’ | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
It seems like forever ago that I wrote a blog talking about the ‘Gay Lifestyle.’ In that post I boldly exclaimed ‘There is no such thing as a gay lifestyle!” I stand by that statement but feel the need to elaborate.
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What you can learn from openly gay candidates

What you can learn from openly gay candidates | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

For the last 15 years as the lead trainer for the Gay and Lesbian Victory Fund's Victory Institute, and a political consultant who specializes in direct mail...

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HuffPost Gay Voices Editor Noah Michelson presents 'what's going on in the queer community'

HuffPost Gay Voices Editor Noah Michelson presents 'what's going on in the queer community' | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Poet Noah Michelson came to New York a decade ago with no "background in journalism all." A year after earning a master of fine arts degree from New York University in 2006, Michelson became an intern...

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LGBT Controversy Takes Spotlight at Moscow Athletics Championships

LGBT Controversy Takes Spotlight at Moscow Athletics Championships | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
... worked hard to prepare facilities for the first large-scale track and field event in the country since the Moscow Olympics, their efforts appeared largely overshadowed by the intensifying uproar over gay rights in Western media.
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NBC Says Advertisers Committed To Olympics, No Slowdown In Demand

NBC Says Advertisers Committed To Olympics, No Slowdown In Demand | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
As pressure mounts against Russia’s anti-LGBT propaganda law and for the International Olympics Committee to take action in support of human rights, NBC says advertisers are still committed t...
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Why the 'gay geek' is the most sought-after worker in London

Why the 'gay geek' is the most sought-after worker in London | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Therefore, it is not surprising Microsoft and Google have decided to team up with other rivals including Amazon and Nokia to launch London-based...

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Should P&G Use Its Influence to Defend Gay Rights in Russia?

Should P&G Use Its Influence to Defend Gay Rights in Russia? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Marketers No Longer Steer Clear of Hot Button Issues - We live in interesting times as brand marketers. Once almost all brands stayed clear of hot political and social issues, but today's trend to participate in what has become known as "advocacy marketing" has changed the game. Not only are consumers rewarding and punishing brands for their public stance on many issues, they are calling for some companies to take positions on issues. Brands that had no intention of taking a stand on a social or political cause may find themselves thrown into the debate anyway.

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LGBTs have high income, says Prague business forum

LGBTs have high income, says Prague business forum | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
LGBTs have high income, says business forum New York Daily News Prague, Aug 17 — The lesbian, gay, bisexual and transgender (LGBT) community is rich and has a high disposable income that makes it attractive in times of recession, according to a...
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George Takei to receive National Leadership award from National Gay and Lesbian Task Force in Miami

George Takei to receive National Leadership award from National Gay and Lesbian Task Force in Miami | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The National Gay and Lesbian Task Force announced Wednesday actor George Takei will receive the group’s 2013 National Leadership Award at its Annual Miami Recognition Dinner in November at the Fontainebleau hotel on Miami...

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4 Tech CEOs I Admire - Forbes

4 Tech CEOs I Admire - Forbes | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Jason Goldberg and Bradford Shellhammer pivoted not once, but twice, on their way to starting flash sale design site Fab.com. Initially they launched as Fabulis.com, a gay social networking site.  The co-founders then pivoted to Fab.com, a daily-deals site targeted at the gay community. From there, it landed on Fab.com’s current incarnation.

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As Gay Culture Goes Mainstream, So Must Advertising to Gays

As Gay Culture Goes Mainstream, So Must Advertising to Gays | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
with lgbt acceptance growing, the targeted approach to marketing to gays needs to go the way of the defense of marriage act. the future is in mainstream.

Via Gay Ad Network
Gay Ad Network's curator insight, August 21, 2013 7:49 AM

Inclusivity is good, but this TV-centric view of the world is inefficient for niche marketing. A more efficient and measueable approach is to directly target your intented LGBT audience segments with the most relevant and engaging messages for each segment - via online/mobile/video platforms and refined audience targeting.

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Ikea And Toshiba Launch Controversial Gay-Themed Ads

Ikea And Toshiba Launch Controversial Gay-Themed Ads | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
A new commercial from Ikea Taiwan has divided viewers over its use of gay stereotypes: In the spot above, two men bid a tender farewell on the street before one is literally carried out with the trash.
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NBJC and SBA Urge LGBT Community to Build Businesses

NBJC and SBA Urge LGBT Community to Build Businesses | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The National Black Justice Coalition (NBJC) and U.S. Small Business Administration (SBA) stopped through Atlanta Aug. 11-13 to encourage the black lesbian, gay, bisexual and transgender (LGBT) community to turn passion into a prosperous future. Both organizations partnered to host a day-and-a half long financial empowerment and social justice series, Many Faces.One Dream. The 13-city tour gives budding LGBT business owners of color the opportunity to participate in one-on-one workshops, panels, seminars and town hall meetings on financial counseling, franchising, government contracting, strategic planning, business plan development, credit scores, certifications, marketing and securing financing.

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Baby, I Can Drive Your Car

Baby, I Can Drive Your Car | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Many large corporations have mostly targeted young gay men in their LGBT marketing efforts, but LaMuraglia said, “We want to reach all facets of the LGBT community. Lesbians and parents (and lesbian parents!
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Athlete Ally Begins Social Media Campaign, ChooseMadrid, To Protect Gay Athletes In 2020 Olympics

Athlete Ally Begins Social Media Campaign, ChooseMadrid, To Protect Gay Athletes In 2020 Olympics | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Athlete Ally, a non-profit organization which works to help end discrimination and ignorance towards LGBT athletes in organized sports, has turned to social media in hopes of ensuring that future Olympics are held where LGBT athletes are welcomed. To avoid incidents like those currently taking place in Russia, Athlete Ally has begun a social media campaign where users can use the hashtag #ChooseMadrid to let the International Olympic Committee know their choice for where the 2020 Olympics should be held.

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Ben and Jerry's to launch campaign in support of gay marriage

Ben and Jerry's to launch campaign in support of gay marriage | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Unilever brand Ben and Jerry’s will launch a campaign this Thursday in support of gay marriage encouraging voters to elect pro-gay-marriage candidates, regardless of their political party. The as-yet unveiled Ben and Jerry’s campaign, which will be launched with major events in most capital cities and will help support marriage equality lobby group Australian Marriage Equality’s (AME) current “Vote4love” campaign.

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IN THE NEWS: Project using Baltimore’s Gay Life to document city’s LGBT history

IN THE NEWS: Project using Baltimore’s Gay Life to document city’s LGBT history | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

lThe city of Baltimore has a great deal of LGBT history, and it has all been documented in the 34-year-old newspaper Gay Life.

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PHOTOS: Cosplayers & Cuties at GaymerX

PHOTOS: Cosplayers & Cuties at GaymerX | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
This weekend was the huge gay-gamer convention GaymerX in San Francisco, and boy howdy was it a blast. Thousands of nerdy queers packed into the Hotel Kabuki for panels, booths, tournaments, cosplay, and breeding (of Pokémon, that is).
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The #Instastuds of Instagram Prove Gay Sex Sells, and That's a Good Thing

The #Instastuds of Instagram Prove Gay Sex Sells, and That's a Good Thing | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
For these enterprising entrepreneurs, their homosexuality (and their rippling muscles) may be the best thing for their business.
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Salon LGBTQ: The Inclusive Social Media Conference

Salon LGBTQ: The Inclusive Social Media Conference | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Gathering LGBTQ Digital Creatives at a thoughtfully designed and absolutely fabulous conference, in celebration of their power, potential and brilliance.

Coming to Atlanta, October 17-19 at the Renaissance Midtown.

Attending Salon LGBTQ is an opportunity to build community, connections and online audience influence while learning from industry successes. Come to meet family and allies, discuss creative and powerful new directions, scheme projects/improvements/campaigns/that gay agenda of world domination; in all, catalyze partnerships and ideas that will support, fund and grow your work, online identity and community reach.

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