LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Being LGBT in the Chinese Workplace

Being LGBT in the Chinese Workplace | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Tolerance of lesbian, gay, bisexual, and transgender (LGBT) individuals appears to be rising in Mainland China, at least among the digital generations. A February 2013 poll of users on Sina Weibo, China’s major social networking site, showed a majority favoring an amendment to China’s Marriage Law to allow for same-sex marriage. But LGBT individuals in China still face a long road to acceptance, and over 90% of Chinese LGBT individuals who filled out a recent survey said they choose to conceal their sexual identity at work. The survey, “China Sexual Minorities Professional Environment Survey” [English version], was conducted by a coalition of China’s most active grassroots LGBT organizations. Over half of respondents say they have experienced harassment in the office, and workplace tolerance toward gay men at state-owned enterprises appears particularly low.

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The tough early days for gay media outlets in Boston

The tough early days for gay media outlets in Boston | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In June, Ideas staff reporter Leon Neyfakh wrote about Boston’s underappreciated role in the gay rights movement of the 1970s. The article challenged the idea that all the meaningful activity around gay rights took place in San Francisco and New York, and it also prompted others to take another look at Boston’s contributions: Inspired by the article, the annual conference of the National Lesbian and Gay Journalists Association, which took place in Boston this August, included a panel called “In The Beginning: Boston’s Role in the Birth and Development of LGBT Media.”

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How High Can Fab Climb?

How High Can Fab Climb? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Shellhammer, at the time a 23-year-old publicist, was a regular there, with "my ragtag band of gay pirates and 4,000 guys with their shirts off." The two started chatting and discovered they were both heading to...

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Home Away From Home, Stay Boutique - Wall Street Journal

Home Away From Home, Stay Boutique - Wall Street Journal | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Michael MacRitchie was born in South Africa, raised in Australia and now splits his time among homes in Sydney, Shanghai and Los Angeles. A founding partner of MGI Entertainment, a company that connects Chinese brands with Western celebrities and vice versa, the 34-year-old spoke to the Journal about following his gaydar, drinking mojitos in Cuba and meeting the Beach Boys’ Brian Wilson in an elevator.

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The First Private Gay Law Firm In Louisiana

The First Private Gay Law Firm In Louisiana | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
It's the first private law firm to focus on the legal needs of the Lesbian, Gay, Bisexual, Transgendered community. Pride is the best word ... Marketers are right to promote New Orleans as a gay destination.
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The Return of Tom Ford - Wall Street Journal

The Return of Tom Ford - Wall Street Journal | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

After he left Gucci Group, the designer began building a new brand under his own name. Now, as his global fashion empire is hitting its stride, Ford—photographed below with model Joan Smalls—takes on his next big role: fatherhood

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Stockholm Pride: #gowest | Ads of the World | Photo

Stockholm Pride: #gowest | Ads of the World | Photo | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Stockholm Pride
The fight for LGBT rights continues. #gowest
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Post production: Johanna Karste (RT @adsoftheworld: The fight for LGBT rights continues.
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Minneapolis mayor to make pitch to Chicago gays to marry in his city

Minneapolis mayor to make pitch to Chicago gays to marry in his city | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Minneapolis Mayor R.T. Rybak plans to travel to Chicago today to unveil a print and digital ad campaign inviting gay couples to marry in his city in the wake of a new Minnesota law that opens the doors to such unions. His announcement will be made at the Center on Halsted, a community center in Lakeview, the city's most high-profile gay neighborhood. It comes just three months after an attempt to bring gay marriage to Illinois died in the legislature.

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Instagram Photo of the Day - We Buy Gay Stuff

So if you are in the market for "gay stuff," you now know where to come. #PublicServiceAnnouncement
noel_forrester's photo on Instagram (So if you are in the market for "gay stuff," you now know where to come.
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Time Warner Cable's Research Program Awards Stipend in Support of LGBT Communities

Time Warner Cable's Research Program Awards Stipend in Support of LGBT Communities | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Funds to Help Research Broadband and Digital Communications Needs of Lesbian, Gay, Bisexual and Transgender Communities

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New Jersey LGBT Chamber debuts

New Jersey LGBT Chamber debuts | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

On July 16, the New Jersey Lesbian, Gay, Bisexual, Transgender Chamber of Commerce officially opened for business. The launch of the organization will provide a network of New Jersey-based LGBT businesses, as well as opportunities for growth and marketing, closer to home. Kimberlee Williams, CEO of Newark based FEMWORKS, played a key role in creating the chamber and serves as the group’s co-president. Here, she discusses the NJLGBTCC’s origins and future.

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Where can I find good LGBT stock photography? | Jenn T. Grace

Where can I find good LGBT stock photography? | Jenn T. Grace | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

So today’s post comes from a phone call I received a couple of weeks ago. A Chief Diversity Officer (CDO) from a Fortune 500 that I have worked with in the past gave me a call and asked me “Do you know of any good places to purchase LGBT stock photography?” I sighed and said “Unfortunately there just doesn’t seem to be a good spot.


Via Jenn T. Grace
Jenn T. Grace's curator insight, September 3, 2013 2:28 PM

Today's blog post talks about LGBT stock photography - or rather the lack of it. A recent phone call with a chief diversity officer I know prompted this post. What are your thoughts? http://jenntgrace.com/lgbt-stock-photography/ #lgbtbiz

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South African advertising agency apologizes for using "gay bullet" with Unilever brand

South African advertising agency apologizes for using "gay bullet" with Unilever brand | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Lowe and Partners Worldwide, a UK-based advertising agency, released an apology from its Johannesburg office for producing an ad deemed to be homophobic. 

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Mexico hosts LGBT expo to promote diversity in Latin America

Mexico hosts LGBT expo to promote diversity in Latin America | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
American Airlines, IBM, American Express and more showcased at the International LGBT Business Expo in Guadalajara this week to encourage LGBT inclusion in business and tourism
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Startup investors seek gay-couple equality from SEC

Startup investors seek gay-couple equality from SEC | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A group of startup investors and venture capitalists are asking U.S. Securities and Exchange Commission Chair Mary Jo White to ensure investment rights equality for gay couples

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Coming Out Then and Now: The Impact of Technology

Coming Out Then and Now: The Impact of Technology | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

It would be hard to overestimate the incredible impact that the Internet has had on the LGBT community. From the ways that we discover and develop our identities to the ways that we find one another, build community and develop relationships, the Internet has played a revolutionary role in how we define and participate in the LGBT community.

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Pivot, a new channel for Millennials

Pivot, a new channel for Millennials | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The one show that I have seen in full—it is streaming on iTunes—is “Please Like Me,” which is fuelled, quite effectively, by the diffident charisma of Josh Thomas, who wrote the show and stars as a resident of Melbourne named Josh. Boyish and wry, a member of that reserved breed of gay men who rarely appear on TV but are everywhere in the offices where I’ve worked, Thomas resembles Mike White, or maybe “Brideshead Revisited” ’s Sebastian Flyte during a Woody Allen phase.

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Pride Voices - Matt Skallerud - PinkBananaMedia

Pride Voices - Matt Skallerud - PinkBananaMedia | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Recently, we caught up with Matt Skallerud of www.PinkBananaMedia.com. As more and more companies embrace the LGBT demographic, how has their marketing changed in the last few years?
Matt Skallerud's insight:

... when it comes to marketing strategy, a lot has changed, as the marketing disciplines of PR and advertising have come closer together into one more comprehensive and overall marketing message, and the tactics and formula have evolved to be much more inclusive of user-generated content (Instagram, Facebook and Twitter photos and videos brought together in a campaign using #hashtags), as well as social media marketing outreach in general.

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Big Gay Business Forecast for Canada

Big Gay Business Forecast for Canada | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Canada’s gay tourism is big business. It represents a $7 billion market that has remained relatively untapped by much of the tourism industry. With LGBT travelers spending more than $3400 per vacation, nearly twice as much than other visitors, it’s a revenue booster that is hard to ignore.

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CEO of MISTER Connects Men Online

CEO of MISTER Connects Men Online | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

How is MISTER app different from Grindr, Growlr and Scruff?  Find out in this exclusive interview with MISTER’s CEO, Carl Sandler. In a way, MISTER’s mission is very much in line with what I believe and set out to do when starting Gay Ambition Blog and Podcast.  It aims to empower and improve lives with its online community of men who value themselves and other men.

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Gay couple behind effort to open LGBT museum in D.C.

Gay couple behind effort to open LGBT museum in D.C. | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Tim and Mitchell Gold are raising money and finding artifacts to open a national LGBT history museum. (RT @wegiveadamn: Former Smithsonian researcher & husband plan to open a national gay & transgender history museum.
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For Scruff founder Johnny Skandros, it really did get better

For Scruff founder Johnny Skandros, it really did get better | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

For Johnny Skandros, it really got better. After spending his preteen Summerlin years being relentlessly bullied, he befriended some popular girls at Palo Verde High School and found the confidence to come out. He graduated from USC and moved to New York City, where he decided to create a social app for guys like him—and to make a difference within the gay community. So he briefly moved back in with his mom and started Scruff, a popular gay dating app favored by, well, scruffier men and their admirers. The 3-year-old bootstrapped venture, which Skandros (who goes by the name Johnny Scruff online) started with business partner Eric Silverberg, uses GPS technology to enable men to find other men nearby—or on the other side of the globe.

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Market Segmentation: Who's your Target?

Market Segmentation: Who's your Target? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In this post we see three new destination marketing campaigns targeting specific market segments. So, based on your tourism product mix and brand positioning, whom is your destination marketing activity targeting? Is it for example the perfect match for the fabulous 40+, the LGBT market or the hip people?

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NGLCCNY’s.Brown. optimistic that The Big Apple is ripe for expanded opportunities

NGLCCNY’s.Brown. optimistic that The Big Apple is ripe for expanded opportunities | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Although Derrick Brown has only lived in New York since December, the first full-time executive director of National Gay & Lesbian Chamber of Commerce’s New York City branch thinks the “City of Dreams” is the best place in the world. Why? “Because you either want to live there or at least do business there,” he said. Undoubtedly a business mecca, Brown relishes the idea that NGLCCNY is faced with a phenomenal opportunity to capitalize and engage many small businesses and corporations to do business with LGBTs and their allied community.

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Brinker.International. sets the bar for LGBT inclusion

Brinker.International. sets the bar for LGBT inclusion | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Dallas-based Brinker International Inc., one of the largest casual dining companies in the world, has created a recipe for supplier diversity that includes lesbian, gay, bisexual and transgender businesses in the mix. While the company has had some success since first bringing LGBT suppliers into its diversity initiative four years ago, some challenges persist, according to David Robinson, senior manager, supplier diversity and contract compliance.

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