LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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LGBT newspaper Washington Blade added to White House press pool

LGBT newspaper Washington Blade added to White House press pool | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The Washington Blade, the nation’s oldest LGBT newspaper, has been selected to join the White House press pool on a rotating basis, the paper announced Wednesday.
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2014 Gay Games Will Include Opportunities for LGBT Businesses

2014 Gay Games Will Include Opportunities for LGBT Businesses | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The National Gay & Lesbian Chamber of Commerce (NGLCC) and the 2014 Gay Games are excited to announce their agreement to make 2014 the most inclusive Gay Games ever.    The Gay Games presented by the Cleveland Foundation...

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Barilla says no to gay couples in advertising

Barilla says no to gay couples in advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
«I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don't agree with them and I think we want to talk to traditional...
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Windy City Media: Nearly 3 out of 100 #Asian Americans Are #Gay. #AAPI, #LGBT

Windy City Media: Nearly 3 out of 100 #Asian Americans Are #Gay. #AAPI, #LGBT | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
A new study from the Williams Institute, a think tank at UCLA Law, says 2.8% of all Asian Americans & Pacific Islanders identify as gay, lesbian, bisexual and transgender, according to Windy Ci...
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Socially responsible ads on the rise

Socially responsible ads on the rise | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The background was pink, and the words said: "Uhh, Dad I'm gay" — an ad for margarine that utilises everyday homophobia and the assumption that every dad is terrified that his son might be gay, and the...

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How HRC's Marriage Equality Campaign Put People First

How HRC's Marriage Equality Campaign Put People First | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In March, during the Supreme Court's two hearings on same sex marriage, HRC inspired a 120% increase in Facebook profile picture changes when it asked marriage equality supporters to...

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Business Risk Dilemma: Gay vs. Religious Rights - Wall Street Journal

A risk dilemma looms for businesses, as corporate programs to promote lesbian, gay, bisexual and transgendered rights in the workplace threaten conflict with civil rights...

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A Hint of Homosexuality?: 'Gay' and Homoerotic Imagery In American Print Advertising eBook: Bruce H. Joffe: Amazon.ca: Kindle Store

Gay intimacy and interaction, references to the male genitalia, and threats of sexual conquest of and between men can be documented in ads as far back as the late 1800s. And, although the images reflected in their advertising mirror are fewer and farther between, women who prefer the company of other women similarly have been goosed and gandered by Madison Avenue. In this richly illustrated tapestry hinting at homosexuality in American advertising, Bruce H. Joffe examines and analyzes over 200 suggestive ads … concluding that gay imbroglio and innuendo tease at us amid subliminal elements seductively perceived and strategically portrayed. A Professor of Communication who has taught Gay & Lesbian Studies courses at George Mason University, Dr. Joffe is now on the faculty of Mary Baldwin College where he continues to explore sexual minorities, the media, and cultural norms.

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Navigating Your Business Through a Sea of Change

Navigating Your Business Through a Sea of Change | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The Chicago Area Gay and Lesbian Chamber of Commerce (We’re getting excited to hear @NGLCCJustin speak on Wednesday!
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Shaken and Stirred: The Stoli Boycott, a PR Cocktail Recipe for Disaster

Shaken and Stirred: The Stoli Boycott, a PR Cocktail Recipe for Disaster | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In an unusual breaking of the ranks, the boycott against Russian vodka has become a flashpoint of controversy. "Vodka is Russia’s most iconic product," Dan Savage, who spearheaded the campaign, told MSNBC. While Savage conceded on his blog that no one would pay much attention to a gay boycott of the upcoming Olympic Games, "there is something we can do right here, right now," he added, "to show our solidarity with Russian queers.

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Marketing to the LGBT community is not for everyone

Marketing to the LGBT community is not for everyone | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
So today I would like to elaborate on something. Last Friday I wrote a post called “Dealing with opposition when preparing an LGBT outreach.” This post was in response to a reader question I received.
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It's a brave new world for girls and gay geeks in tech

It's a brave new world for girls and gay geeks in tech | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The tech world is ushering in a new normal of diverse workforces with active recruitment programmes designed to target gay people in a bid to make the most of a range of skills and personalities. With tech giants such as ...
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WATCH: NatWest advert features lesbian couple

WATCH: NatWest advert features lesbian couple | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Seen the new NatWest ad featuring a lesbian couple? We approve! A first in mass market advertising, showing a decent and normal portrayal of a female couple.
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LGBT workplace inclusion guide for China launched

LGBT workplace inclusion guide for China launched | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Asian workplace diversity non-profit Community Business has launched a guide to help businesses in China better understand the needs of their LGBT employees so that they can get the most out of their (#LGBT workplace inclusion guide for #China launched...
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India's 'Bigg Boss 7' steps into gay area

India's 'Bigg Boss 7' steps into gay area | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Arun Iyer, National Creative Director, Lowe-Lintas creative agency for this advertisement, when asked whether this 'pridevertisement' would in fact, be a trailblazer for Indian advertising, and...

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Interview: They are GLAAD to meet you

Interview: They are GLAAD to meet you | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
On a recent trip to New York City, PinkNews’ Scott Roberts dropped by the offices of GLAAD – an organisation campaigning for stronger LGBT inclusion by the US media industry.
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Dattch, A Pinterest-Inspired Dating App For Gay Women, Closes $160K To Fuel Its UK Beta

Dattch, A Pinterest-Inspired Dating App For Gay Women, Closes $160K To Fuel Its UK Beta | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
London-based startup Dattch is a dating app with a difference. I don't mean the fact it's exclusively for lesbians, bisexual and/or bi-curious women..
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OUTTAKE BLOG: New York LGBT Career Fair

OUTTAKE BLOG: New York LGBT Career Fair | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

To address the rampant unemployment & workplace discrimination in the LGBT community, The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) & more than 40 corporate partners are joining forces for The Center’s LGBT Career Fair on Monday Sept 30th from 10A to 3P. The career fair presented by Citi will take place at the Citi Executive Conference Center 153 E 53 Street on the 14th Floor in NYC.

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Photo of the Day / BrianPDoherty: Gay advertising has come a long way

Photo of the Day / BrianPDoherty: Gay advertising has come a long way | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Gay advertising has come a long way, baby! #glaadamplified #AWX http://t.co/wJevPWaprz
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Wrap up of LGBT Online Marketing Seminar Series for 2013

Wrap up of LGBT Online Marketing Seminar Series for 2013 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

As Summer has turned to Fall, we have wrapped up our final seminar for 2013 here in Palm Springs, CA, having partnered with the Desert Business Association (DBA) for an incredibly lively, interactive and well-attended final seminar presentation last night.

Fabrice Tasendo's curator insight, September 24, 2013 8:47 PM

It's always good to go out with a lively, interactive & well-attended bang! #GayRelevant #LGBTBiz 

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Photo of the Day / mattskal: One of the most interactive ...

Photo of the Day / mattskal: One of the most interactive ... | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
One of the most interactive groups I've had all year. Thanks Desert Business Assoc #LGBTBiz http://t.co/F5LyJSFfCE
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IN THE NEWS: NFL's Brendon Ayanbadejo edits Washington Blade’s sport issue

IN THE NEWS: NFL's Brendon Ayanbadejo edits Washington Blade’s sport issue | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A recent all-sports issue of the Washington Blade had a special guest editor, former Baltimore Ravens linebacker Brendon Ayanbadejo.

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Social Media and the LGBT Community

Social Media and the LGBT Community | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Social and online media have been used as tool, not just for disseminating information but as a way to represent marginalized groups. Social media, particularly Twitter, have given a greater voice to Lesbian, Gay, Bisexual and Transgender (LGBT) communities around the world.  Individuals and groups have used social media to gather, physically and virtually, to promote and support LGBT issues and rights — and they have done so in countries that are both are tolerant and intolerant of LGBT rights. This case study considers how different countries of the world — the United States, Russia and Egypt —  have used social media to give voice to those who have been previously quieted by society.

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World Travel Market announces key LGBT partners

World Travel Market announces key LGBT partners | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The increasingly important and valuable lesbian, gay, bisexual, transgender tourism market has just received a boost - as two market-leading destinations were announced as premier exhibitors with the Out Now Business Class LGBT Village at World...
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Rakuten TARAD.com focuses on 40-plus women

Rakuten TARAD.com focuses on 40-plus women | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The targeted campaign follows on from the success of the Thai online market-place's campaign to capture more business in the gay-community market, which is expected to contribute to overall...

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