LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Sports Inclusivity Advocate Aims to Drive ‘You Can Play Project’ Out of Business

Sports Inclusivity Advocate Aims to Drive ‘You Can Play Project’ Out of Business | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
On Wednesday I had the opportunity to interview Wade Davis II on Skype.  Wade is a former NFL player and current Executive Director of the You Can Play Project.
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2013 LBGT Demographic Report | Experian Marketing Services

2013 LBGT Demographic Report | Experian Marketing Services | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Lesbian, gay, bisexual and transgendered Americans are increasingly living their lives in the open and gaining the support of friends and family along the way.
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Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored underwear arranged to look like a rainbow.
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Wellington's first queer-owned and operated wedding company

Wellington's first queer-owned and operated wedding company | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

“We recognised a gap in the wedding market for the growing need for LGBT couples to come for wedding planning.

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Top 10 states for LGBT workers

Top 10 states for LGBT workers | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

...both Iowa and Minnesota have legalized gay marriage and mandate that businesses offer same-sex benefits to employees. Many of Iowa's laws protecting the LGBT community go back more than a decade.

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Bankruptcy Looming, Financially Troubled Frontiers Media Courts a Buyer

Bankruptcy Looming, Financially Troubled Frontiers Media Courts a Buyer | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Frontiers Media LLC, the financially troubled publisher of Southern California’s oldest gay magazine, is attempting to negotiate a deal with an outside investor that would prevent the company from closing.

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QVegas Business Alliance becomes Gay and Lesbian Chamber of Commerce of Nevada

QVegas Business Alliance becomes Gay and Lesbian Chamber of Commerce of Nevada | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Now the Gay and Lesbian Chamber of Commerce of Nevada, the organization changed its name and launched a new branding campaign to closer align itself with the National Gay & Lesbian Chamber of Commerce. The chamber’s board of directors approved the name change as part of a new branding strategy in preparation for 11th annual National Gay & Lesbian Chamber of Commerce Business and Leadership Conference to be held next summer at Caesars Palace.

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Community Marketing, Inc. | 14th Conference on LGBT Tourism & Hospitality: Fort Lauderdale, Dec 11-13

Community Marketing, Inc. | 14th Conference on LGBT Tourism & Hospitality: Fort Lauderdale, Dec 11-13 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Over 30 speakers! The tourism industry’s premiere marketing, sales, public relations and research forum to help you reach LGBT travelers. Every year, CMI brings together leading tourism professionals to learn about the gay and lesbian market from the experts – the people behind the success stories. Perfect for marketing and sales executives of tourism boards, CVBs, DMOs, accommodations, tour operators, events, agencies and meeting planners. Topics include: Internet, print and direct marketing, research trends, LGBT niche segments, sales techniques and ROI tracking, community involvement, press relations and more.

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Pink Banana Media eNewsletter - October 2013

Pink Banana Media eNewsletter - October 2013 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

We have created this new WEBINAR from our recently launched seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now. Our presentation format is now shorter, focusing on some of the more advanced topics in social media marketing available to us today, including 1) influencers, 2) social media integration with search, and 3) #hashtags and how your company can put them to work to help maximize your social media outreach . Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

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Announcing the Launch of FamilyIntent.com

Announcing the Launch of FamilyIntent.com | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A New Website for Singles Who Want to Become Parents on Their Own Through Surrogacy
Christopher Johnson, CEO of Whitehorn Group, the New York branding firm says, "I am pleased to announce FamilyIntent.com, a new website and information resource specifically for single men and women to understand how they can become parents on their own as a single individual now -- without waiting for 'The Relationship' to happen first."

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Some Businesses Balk at Gay Weddings

Some Businesses Balk at Gay Weddings | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

As more states permit gay couples to marry or form civil unions, wedding professionals in at least six states have run headlong into state antidiscrimination laws after...

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Digital LA - LGBT Marketing @ LYST at Drai's Hollywood

Digital LA - LGBT Marketing @ LYST at Drai's Hollywood | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Join our panel where speakers will discuss strategies they've used to digital market LGBT content, which can be applied to other niche online marketing.
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Photo of the Day - Ads We Will Never See Again... Betty's Gay with Midol

Photo of the Day - Ads We Will Never See Again... Betty's Gay with Midol | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Ads We Will Never See Again "Betty's GAY with Midol" #vintage #advertising (Ads We Will Never See Again "Betty's GAY with Midol" #vintage #advertising http://t.co/nyVCIWAhKs)...
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Gay Britain: what do the statistics say?

Gay Britain: what do the statistics say? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
How many people in the UK are gay, lesbian or bisexual? The Office for National Statistics reckons it's 1.5% while the Kinsey report says it's 10%. Who's right? (How many in the UK are gay, lesbian or bisexual?
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Commercial Success for LGBT Community

Commercial Success for LGBT Community | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
LGBT inclusion in television advertising is steadily increasing — regardless of whether companies like Barilla refuse to include same-sex couples in their marketing.
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United Airlines signs on as 2014 Gay Games partner

United Airlines signs on as 2014 Gay Games partner | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

United Airlines (NYSE: UAL) has signed on as exclusive airline partner of the 2014 Gay Games, slated to be held in Cleveland, OH.

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Jackson & Campbell Stands with LGBT Business - Metro Weekly

Jackson & Campbell Stands with LGBT Business - Metro Weekly | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The D.C. area has long been known for its diverse and dynamic LGBT business community. And much of the community's energy comes from its supporters, allies included.

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Report: 1.4 million Latino/a adults ID as LGBT

Report: 1.4 million Latino/a adults ID as LGBT | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

An estimated 1.4 million ( 4.3% ) of Latino/a adults consider themselves lesbian, gay, bisexual or transgender ( LGBT ) and 29 percent of Latino/a same-sex couples are raising children...

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'Gay Media In America' Tonight In NYC

'Gay Media In America' Tonight In NYC | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Tonight in midtown Manhattan, Michelangelo Signorile, Ann Northrup, Andrés Duque, and David Badash will be on a panel discussing “Gay Media in America.” Starting at 7:00 PM, the roundtable discussion will be held at CUNY, the City University of New York. Our host is The Center for Lesbian and Gay Studies (CLAGS), and our moderator is Tanya Domi, Director of Media Relations at the CUNY Graduate Center.

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The Loyalty Economy

The Loyalty Economy | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Brands are presenting themselves in new ways because of the shift toward social media. They reach their consumers differently now, and this has created a new way to build loyalty that, in turn, drives business. Today we not only buy a company's product but "like" it on Facebook and join a community of fans... The LGBT community may be the best example of this. In 2011 Harris Interactive released an often-quoted study that demonstrated that LGBT people are dedicated to brands that advertise with LGBT imagery, support LGBT nonprofit groups, and provide equal benefits to LGBT employees.

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NY Times Partners with LGBT Organizations to Host Town Hall on Youth

NY Times Partners with LGBT Organizations to Host Town Hall on Youth | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
HRC is proud to team up with The New York Times GLBT & Allies Network, alongside GLSEN, The Trevor Project and the True Colors Fund to host “State of Out Youth: A Town Hall.” (.@nytimes partners w/ #LGBT orgs to host town hall on youth.
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Oh Where, Oh Where Should My Gay Dollars Go?

Oh Where, Oh Where Should My Gay Dollars Go? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
When it comes to brand loyalty, the LGBT community has historically shown that we have no issue with demonstrating our pride in what we like and letting our wallets do the talking. (RT @JoshEstrin: Oh Where, Oh Where Should My Gay Dollars Go?
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Interview With Patrik Gallineaux, Stolichnaya's LGBT National Brand Ambassador, on Stoli Boycott and Protests

Interview With Patrik Gallineaux, Stolichnaya's LGBT National Brand Ambassador, on Stoli Boycott and Protests | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Patrik Gallineaux has had the job of being Stolichnaya's LGBT National Brand Ambassador for three and a half years. When the boycott in the gay community began, it made him either one of the most valuable and key people in the Stoli organization, one of the most beleaguered, or, most likely, a combination of the two, but he is unflappable and cheerful. 

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The Women Behind LGBT Greeting Cards

The Women Behind LGBT Greeting Cards | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Teazled becomes a family’s dream By Micaela Kaibni Raen The first national LGBT greeting card company has found a new way to empower families and support LGBT communities. (Sharing this great company with you!
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New Online Training Available on the How-to’s of Marketing and Selling to the Gay Community

New Online Training Available on the How-to’s of Marketing and Selling to the Gay Community | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

With recent historical events affecting the lesbian, gay, bisexual and transgender (LGBT) community and the continuing success towards marriage equality,...

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