LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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LGBT Meeting Professionals Association Adds Two Executive Board Members

LGBT Meeting Professionals Association Adds Two Executive Board Members | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Derrick M. Johnson II and Tony Scurry bring complementary skills to the young organization.

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2018 Hong Kong LGBT+ Public Champion Award Finalists & Online Public Voting

2018 Hong Kong LGBT+ Public Champion Award Finalists & Online Public Voting | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

As part of our 2018 Hong Kong LGBT+ Inclusion Awards, Community Business is delighted to announce the finalists of our LGBT+ Public Champion Award. This Award aims to recognise a public figure (eg. politician, entertainer, athlete, government official, etc.) who has used their influence to promote LGBT+ inclusion in Hong Kong. Winner of this Award will be the one that receives the most votes from the general public in Hong Kong.

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An Interview With Revry Co-Founder & CEO Damian Pelliccione

An Interview With Revry Co-Founder & CEO Damian Pelliccione | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

One of the best things about being part of the project team behind the LGBT Foundation and the launch of the LGBT Token is the people involved. We’ve assembled an incredible team of advisors and project leaders passionate about our mission and will be introducing you to that team in a series of interviews for LGBT Foundation. With this week’s announcement of Revry, the world’s first and largest queer global streaming service, as our first LGBT Token business partner, we’re happy to share our interview with co-founder and CEO Damian Pelliccione.

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VIDEO: Focus Group Radio with Matt Skallerud / Pink Banana Media and the #ILoveGay Network

Check out this 30-minute clip from our recent interview with the John Nash & Tim Bennett of the Focus Group Radio, where we talk about the power of social media, especially Instagram and Twitter, and how LGBTQ Influencers are leveraging these platforms for business. We also talk about other LGBTQ media and organizations using these platforms in the same way influencers are, including Pink Banana Media and the #ILoveGay network, bringing clients & businesses into the LGBTQ social media conversation.

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Skyy Vodka launches cans with engagement rings to support LGBT rights

Skyy Vodka launches cans with engagement rings to support LGBT rights | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Campari-owned vodka brand Skyy has unveiled a limited edition, pre-mixed lime and soda expression which features an ‘engagement ring’ in the place of the ring-pull to celebrate equal marriage rights in Australia.

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How Do You Select LGBT Media For Your Marketing Mix in 2018?

How Do You Select LGBT Media For Your Marketing Mix in 2018? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. 

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Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare

Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Burson-Marsteller has appointed MSLGroup's EMEA head of healthcare to lead its own health practice in the UK, PRWeek has learned.

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ConnXus Partners with National LGBT Chamber of Commerce to Increase Inclusive Procurement Efforts

ConnXus Partners with National LGBT Chamber of Commerce to Increase Inclusive Procurement Efforts | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

ConnXus today announced its corporate partnership with the National LGBT Chamber of Commerce (NGLCC), accelerating the supplier management company's mission to open inclusive procurement opportunities to diverse businesses. NGLCC is the nation's exclusive certifying body for LGBT owned and operated businesses.

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Here's How This Air Force Reserves Pilot Became A Gay Multimedia Powerhouse

Here's How This Air Force Reserves Pilot Became A Gay Multimedia Powerhouse | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

LGBTQ people can learn a lot from a former military veteran who, at 39, was afraid to come out to his Sicilian-Catholic mother and since became a multimedia publishing powerhouse for LGBTQ people, travel and goodwill.

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If States Got LGBT-Friendlier, They Could Earn Billions

If States Got LGBT-Friendlier, They Could Earn Billions | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Studies show that states lose millions when they discriminate against LGBT people. They are also losing out on potentially billions of dollars by failing to pass pro-LGBT laws.

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Not just for hookups anymore: Grindr is now a media company, too

Not just for hookups anymore: Grindr is now a media company, too | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Zach Stafford and Trish Bendix explain why Grindr is publishing a queer lifestyle magazine called Into, on the latest Recode Decode.

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Gay publisher buys Bay Area Reporter

Gay publisher buys Bay Area Reporter | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The Bay Area Reporter has been sold to a gay man who has helmed the legacy LGBTQ publication in various capacities for more than 20 years. Michael Yamashita, who has been the publisher of the B.A.R. since 2013 and was the paper's longtime general manager, has purchased the paper after acquiring shares from two former investors. The deal was announced Monday, December 18, in an all-hands staff meeting.

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LGBT businesses seek share of contracts Philly awards to minorities

LGBT businesses seek share of contracts Philly awards to minorities | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Evan Urbania, who leads the Center City public relations firm Chatterblast, understands why Philadelphia has long devoted a share of public contracts to companies owned by minorities: It helps close the opportunity gap for groups that haven’t historically had a fair shot at city work.

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Brand|Pride - Events-Swag-Social

Brand|Pride - Events-Swag-Social | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Award winning, LGBT-owned and certified businesses ZippyDogs, IM Creative and Pink Banana Media have united to offer you a comprehensive suite of Pride-related services that ensures your planning, delivery and execution of Pride is one you can be proud of. If you are investing time on Pride activities, make sure you act intentionally with your marketing dollars and engage the LGBT professionals at Brand|Pride.

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LGBT Bold Introduces Mona Elyafi of ILDK Media

LGBT Bold Introduces Mona Elyafi of ILDK Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

First, tell us about your business. What does your company do? What markets does it serve? ILDK Media is a boutique PR company based in Los Angeles. It specializes in LGBTQ+ PR campaigns, Entertainment PR and special events. Staying at the forefront of change, ILDK has been instrumental in making LGBTQ agendas move into mainstream culture.

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Dow's New CEO James Fitterling Among Few Gay 500 CEOs

Dow's New CEO James Fitterling Among Few Gay  500 CEOs | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Times are changing. Soon-to-be Dow CEO James "Jim" Fitterling is one of maybe just two openly gay Fortune 500 CEOs, behind Apple's Tim Cook.

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Getting Ahead in Business: Matt Skallerud of Pink Banana Media

Getting Ahead in Business: Matt Skallerud of Pink Banana Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Anchors Media is all about business and spotlighting those who have met their goals in order to make a difference in society. Life is too short not to celebrate achievements small or large, right? We are in the midst of running a series, highlighting the importance of teamwork and the power of entrepreneurship. Without further adieu, we’re sharing Matt Skallerud‘s passion and how he became the President of Pink Banana Media.

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Pride in London appoints Eulogy as lead agency partner

Pride in London appoints Eulogy as lead agency partner | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pride in London has appointed PR agency Eulogy as its lead agency partner and BMB as its creative agency ahead of this year's main parade and festival in July.

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Virgin Flies the Flag for LGBT Inclusivity

Virgin Flies the Flag for LGBT Inclusivity | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Joining Open for Business coalition bolsters Virgin's reputation as an inclusive employer and brand

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Diageo North America Wins Corporate Equality Award From Human Rights Campaign

Diageo North America Wins Corporate Equality Award From Human Rights Campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Diageo North America, a global leader in beverage alcohol, announced that it will receive the Human Rights Campaign (HRC) Corporate Equality Award at the 2018 HRC Greater New York Gala on Saturday, February 3, 2018. Diageo will be honored for its work related to lesbian, gay, bisexual, transgender and queer (LGBTQ) workplace equality.

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.

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Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication

Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Meredith Talusan is responsible for them., the first LGBT-focused title for Condé Nast, the media company which publishes Vogue, Vanity Fair, Pitchfork, and The New Yorker.

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Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country

Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Sexual wellness widely refers to wellbeing related to sexuality. Products that enhance sexual health and experience include condoms, sensual lingerie, lubricants, sex toys, contraceptives, costumes, and enhancement supplements. These products enhance pleasure during intimacy. They are entering the mainstream media, and the market is getting bigger every year because of their growing acceptance. The analysts forecast the sexual wellness market in the US to grow at a CAGR of 9.47% during the period 2017-2021 .

Matt Skallerud's insight:

One of the major drivers for this market is the growing LGBT population in country. A distinct population group in which individuals identify themselves in terms of their sexual orientation, specifically as lesbian, gay, bisexual, or transgender, is collectively referred as the LGBT population. In the US, this segment is a key part of the entire population, and they are of more significance for the sexual wellness market as they are the primary end-users of the several types of products sold in the market. In 2011, the first national data was emerged for the LGBT population in the US. The Williams Institute at the UCLA School of Law collated data from four national and two state-level surveys and approximated around eight million people belonged to LGBT community in 2011. However, in 2016, over 3.1% of the US population identified themselves as LGBT.

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Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media

Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Former Here Media executive Josh Rosenzweig, Conde Nast advertising director Jillian Rendace and Viacom executive Sam Sim Morgan to bolster Hornet's marketing, sales and partnership efforts

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Why are advertisers still failing to represent lesbians?

Why are advertisers still failing to represent lesbians? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.

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