LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Alan Gendreau Gay: NFL Doesn't Care About Kicker's Sexuality, We Shouldn't ...

Alan Gendreau Gay: NFL Doesn't Care About Kicker's Sexuality, We Shouldn't ... | LGBT Online Media, Marketing and Advertising | Scoop.it

But he is gay. And for that reason, the public and media will brand him as the “pioneer” for all gay athletes in professional sports.

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What Happens When Brands Come Out of the Closet - AdAge.com

What Happens When Brands Come Out of the Closet - AdAge.com | LGBT Online Media, Marketing and Advertising | Scoop.it
AdAge.com What Happens When Brands Come Out of the Closet AdAge.com Though the advertising, social media and packaging campaign attributed the split to creative differences, it wasn't long before rumors were flying that it was part of a "gay...
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Where's the Line? Halo Marketing vs. Brand Activism

Where's the Line? Halo Marketing vs. Brand Activism | LGBT Online Media, Marketing and Advertising | Scoop.it
We are in an age of corporate responsibility. Learn the differences between halo marketing and brand activism and how to support both sides best!
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How to Engage Lesbian, Gay, Bisexual and Transgender Consumers Using Social Media

How to Engage Lesbian, Gay, Bisexual and Transgender Consumers Using Social Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Social media is not only used for marketing purposes by large corporations and small businesses, but individuals use social media to socialize and express themselves. Brands that create a one-size-fits-all social media strategy miss out on opportunities to engage consumers on a personal level.  When developing a social media strategy, brands need to consider gender, ethnicity, age, culture and, yes, even the sexual orientation, of the brand’s target market.

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Startup Wedding Planners Explore Niche Markets to Stand Out

Startup Wedding Planners Explore Niche Markets to Stand Out | LGBT Online Media, Marketing and Advertising | Scoop.it

Bernadette Coveney Smith capitalized early on the same-sex marriage movement. When the Massachusetts Supreme Judicial Court ruled in 2003 that same-sex couples had the right to marry, she quit her job at a Boston nonprofit organization and launched her same-sex wedding planning agency, 14 Stories.

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Financial planning insights for the LGBT community

Financial planning insights for the LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

Over the last decade, many companies have paid increasing attention to the buying power and consumer habits of the Lesbian, Gay,...

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LGBT Media at Its Best - Philly Gay News

LGBT Media at Its Best - Philly Gay News | LGBT Online Media, Marketing and Advertising | Scoop.it

Philly Gay News was informed that we are journalistically one of the top 10 weekly newspapers in the nation. Not one of the top 10 LGBT weeklies, but top 10 of any kind of weekly. No other publication serving the LGBT community has ever reached this level of professional achievement.

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6th Annual LGBT Marketing Conference The Best Ever

6th Annual LGBT Marketing Conference The Best Ever | LGBT Online Media, Marketing and Advertising | Scoop.it
This past week, on Friday, April 12, 2013, Community Marketing and Pink Banana Media held their 6th annual LGBT Marketing Conference at the Eventi Hotel in New York City... and it was their best conference to date!
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Gay soccer player Robbie Rogers: "Football hid my secret"

Gay soccer player Robbie Rogers: "Football hid my secret" | LGBT Online Media, Marketing and Advertising | Scoop.it

Professional soccer player Robbie Rogers, in his first television interview since coming out earlier this year, describes...

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Nike's Big Gay-Marketing Coup - Businessweek

Nike's Big Gay-Marketing Coup - Businessweek | LGBT Online Media, Marketing and Advertising | Scoop.it

Matt Powell, a sports retail analyst at Sportsonesource, says a campaign built around a gay athlete would particularly be a hit with younger consumers, Nike's target market.


Via EA
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art smith's comment, April 14, 2013 11:39 AM
AWESOME! www.theARTofHYPE.com
Tonie Snell's curator insight, April 15, 2013 11:33 AM

Another organization recognizes that being competitive in global economy and reaching a broader consumer base means diversity and inclusion in marketing, hiring, etc.

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Omar Sharif Jr. joins GLAAD

Omar Sharif Jr. joins GLAAD | LGBT Online Media, Marketing and Advertising | Scoop.it

GLAAD, the US LGBT media advocacy organization, announced that the Egyptian/Canadian actor and LGBT advocate Omar Sharif Jr. will join its staff as spokesperson.

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NHL joins with group to support gay athletes

NHL joins with group to support gay athletes | LGBT Online Media, Marketing and Advertising | Scoop.it
BOSTON -- The NHL formed a partnership Thursday with You Can Play, an organization that promotes gay and lesbian equality in sports, in an effort to make the league more welcoming to gay players, fans and officials.
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Inland Northwest Business Alliance - INBA - Spokane, WA

Inland Northwest Business Alliance - INBA - Spokane, WA | LGBT Online Media, Marketing and Advertising | Scoop.it
RT @inbaspokane: Are you trying to target the #LGBT market in #Spokane? We have an Expo for that (April 18): http://t.co/JghmUQMeHv cc: @VisitSpokane @KREM2
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Travel Gay Canada Annual Conference

Travel Gay Canada Annual Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
As the Executive Director of Travel Gay Canada, I would like to take this opportunity to invite you to participate in our Annual Conference. This year, the inspiring and picturesque landscape of...
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Queer Representation in the Media | MediaSmarts

Queer Representation in the Media | MediaSmarts | LGBT Online Media, Marketing and Advertising | Scoop.it
No longer relegated to the realms of innuendo and secrecy, we now see lesbians, gays, bisexuals, and transgender people represented on television and in mainstream film.
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Catherine Puiseux's comment, April 28, 2013 12:31 PM
C'est au Canada. Ami(e)s LGBT d'ici, encore de la patience.
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GLAAD Awards honor LGBT inclusive media

GLAAD Awards honor LGBT inclusive media | LGBT Online Media, Marketing and Advertising | Scoop.it
Winners and nominees were chosen on account of their 'fair, accurate, and inclusive representation of the lesbian, gay, bisexual, and transgender community' (Read & watch - GLAAD Awards honor LGBT inclusive media & Bill Clinton
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The Rise Or Fall Of Gay Media

The Rise Or Fall Of Gay Media | LGBT Online Media, Marketing and Advertising | Scoop.it
Scott De Buitléir takes a look at not only how the so-called “gay media” have been affected by the economic downturn, but also by how accepting mainstream media have become of LGBT issues.
When the...
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The Long Road to Bill Clinton's Big Gay Media Moment

The Long Road to Bill Clinton's Big Gay Media Moment | LGBT Online Media, Marketing and Advertising | Scoop.it

With the former POTUS publicly renouncing his Defense of Marriage Act and set to accept GLAAD's first ever Advocate for Change award, his appearance at the April 20 event comes with its share of political baggage.

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Jason Somerville - Trailblazing Gay Pro Poker Player

Jason Somerville - Trailblazing Gay Pro Poker Player | LGBT Online Media, Marketing and Advertising | Scoop.it

Jason Somerville is ranked among the world’s leading poker players, with winnings in excess of $4,800,000 to date. Over the course of his nine-year career, the 26-year-old poker phenom has consistently performed well in major tournaments, including The World Series of Poker (WSOP), World Poker Tour (WPT), Spring Championship Of Online Poker (SCOOP) and others. With a distinction as being the sport’s first openly gay professional competitor, and in addition to being a valued coach, a respected player and a fierce competitor, Somerville is also a sought-after host, commentator and content creator. Somerville’s expertise and interests also include eSports (particularly, League of Legends & StarCraft) and mixed martial arts (as a UFC super-fan and black belt former instructor in karate).

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Brittney Griner, WNBA Draft Pick, Comes Out

Brittney Griner, WNBA Draft Pick, Comes Out | LGBT Online Media, Marketing and Advertising | Scoop.it

For the record: I am gay." Rapinoe, who's been dating her girlfriend -- identified in the magazine only as an Australian soccer player -- for three years, also took time...

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Another sports figure comes out... this time from the WNBA

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5 Leaders in Multicultural Digital Marketing

5 Leaders in Multicultural Digital Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

Leaders in the field of multi-cultural digital marketing discuss what it means to be a multicultural marketer today, why digital is a key component of an effective multicultural strategy, and more.

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GMAD Introduces New Director of Communications and Development

GMAD Introduces New Director of Communications and Development | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT organization Gay Men of African Descent (GMAD) repositions Aundaray Guess to the newly developed role of Director of Communications and Development

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Nike Wants To Endorse The First Gay Pro Athlete That Comes Out In A Major Sport

Nike Wants To Endorse The First Gay Pro Athlete That Comes Out In A Major Sport | LGBT Online Media, Marketing and Advertising | Scoop.it

We've passed the tipping point to where national advertisers are no longer afraid of the gay market...

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Mixed Media: Pioneer gay athletes will soon make TV history

Mixed Media: Pioneer gay athletes will soon make TV history | LGBT Online Media, Marketing and Advertising | Scoop.it
Mixed Media: Pioneer gay athletes will soon make TV history
Buffalo News
Just as the movie “42” has opened, telling the story of Jackie Robinson breaking the color line in baseball, momentum seems to be building for another social barrier to fall.
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Smirnoff: Every Pairing Is Perfect

Smirnoff: Every Pairing Is Perfect | LGBT Online Media, Marketing and Advertising | Scoop.it

Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. Learn how Smirnoff stood apart with its simple yet powerful Facebook post.


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