LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Greater Fort Lauderdale Leads LGBT Destination Marketing

Greater Fort Lauderdale Leads LGBT Destination Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it
... an LGBT marketing campaign. From New York to LA and Berlin to Buenos Aires, the message is out, loud and proud: Greater Fort Lauderdale is open and welcoming for lesbian, gay, bisexual and transgender travel, events, ...
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Lifestyles of the LGBT community: Focus on Auto, Food and Mobile

Lifestyles of the LGBT community: Focus on Auto, Food and Mobile | LGBT Online Media, Marketing and Advertising | Scoop.it
The 2013 LGBT consumer report helps us determine these consumers' perspectives when it comes to the food, automotive, and mobile industries.
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LGBT Income and Discretionary Spending Outlined - MarketingCharts

LGBT Income and Discretionary Spending Outlined - MarketingCharts | LGBT Online Media, Marketing and Advertising | Scoop.it
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their. ...
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Strategist Out of Closet and Into Fray, This Time for Gay Marriage - New York Times

Strategist Out of Closet and Into Fray, This Time for Gay Marriage - New York Times | LGBT Online Media, Marketing and Advertising | Scoop.it

As the Supreme Court considers overturning California's ban on same-sex marriage, gay people await a ruling that could change their lives.

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Pam Spaulding Announces Closure of LGBT Blog Pam's House Blend

Pam Spaulding Announces Closure of LGBT Blog Pam's House Blend | LGBT Online Media, Marketing and Advertising | Scoop.it
Citing personal health concerns, the prolific LGBT blogger will stop reporting for Pam's House Blend July 1.
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Matt Skallerud Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast] | Jenn T. Grace

Matt Skallerud Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast] | Jenn T. Grace | LGBT Online Media, Marketing and Advertising | Scoop.it
Expert Interview with Matt Skallerud of Pink Banana Media New York City, New York To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!

Via Jenn T. Grace
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Jenn T. Grace's curator insight, June 17, 2013 11:51 AM

On this 17th episode of “30 days-30 voices” we talk to Matt Skallerud of Pink Banana Media. Matt is a pioneer in the LGBT marketing space and shares his insights on the community as well as his story of online entrepreneurship dating back to 1995! Listen to the full episode here - http://jenntgrace.com/matt-skallerud #lgbtbiz

Michelle Windhausen's curator insight, June 18, 2013 7:21 PM

Great interview!

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The 16 Gayest Ads in History - Adweek

The 16 Gayest Ads in History - Adweek | LGBT Online Media, Marketing and Advertising | Scoop.it

While these images were frequently ambiguous (and, in many cases, furtive or inadvertent) their presence is as undeniable as the conclusion they point to: However marketers have come to define “gay...

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A Survey of LGBT Americans

A Survey of LGBT Americans | LGBT Online Media, Marketing and Advertising | Scoop.it

An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of them in the past decade and an equal number expect it to grow even more accepting in the decade ahead. They attribute the changes to a variety of factors, from people knowing and interacting with someone who is LGBT, to advocacy on their behalf by high-profile public figures, to LGBT adults raising families.

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What RU Having campaign for gay and lesbian rights given free ad space on GOA billboard in Brisbane

What RU Having campaign for gay and lesbian rights given free ad space on GOA billboard in Brisbane | LGBT Online Media, Marketing and Advertising | Scoop.it

QUEENSLAND'S top billboard company has donated space to a provocative campaign in support of gay and lesbian rights. The What R U Having campaign on GOA billboards features a pregnant woman and the words 'congratulations, you're having a lesbian'.

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Nike's #BeTrue Shoe And Clothing Collection Supports Gay Pride

Nike's #BeTrue Shoe And Clothing Collection Supports Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Nike is getting into the LGBT Pride Month spirit in a very big way -- with the expansion of its all-new, gay-friendly shoe and clothing lineAccording to Esquire, profits from the sale of the athletic giant's rainbow-hued #BeTrue collection will be donated to the LGBT Sports Coalition.

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Stephanie Schroeder's comment, June 13, 2013 5:29 AM
NIKe is quite selective in its support of equality and pride, eh? http://www.newsdaily.com/article/28060984eeea2d0a280839776f82b9d8/hundreds-of-strikers-fired-from-cambodia-nike-factory
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Social media campaign launched to unite Asia's LGBT community

Social media campaign launched to unite Asia's LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT community across Asia has just got new dedicated platforms across social media to unite and communicate.

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News From the Advertising Industry - New York Times

News From the Advertising Industry - New York Times | LGBT Online Media, Marketing and Advertising | Scoop.it

Advertising spending in publications aimed at lesbian, gay, bisexual and transgender readers totaled $322.6 million last year, up 5.1 percent from 2011, according to the annual Gay Press Report...

Matt Skallerud's insight:

Nice inclusion by Todd Evans of Rivendell Media

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Ethical Marketing For Pride Month - Business 2 Community

Ethical Marketing For Pride Month - Business 2 Community | LGBT Online Media, Marketing and Advertising | Scoop.it

The gay and lesbian community represents a significant and influential market, with members being twice as likely to be professionals or managers then the general public...

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Employee Groups from Interpublic Group and Time Inc. Partner with Logo to Support Hetrick-Martin Institute

Employee Groups from Interpublic Group and Time Inc. Partner with Logo to Support Hetrick-Martin Institute | LGBT Online Media, Marketing and Advertising | Scoop.it

On Monday, April 19, 2010, the GLBT employee affinity groups of Interpublic Group (NYSE: IPG) and Time Inc. (NYSE: TWX) held a fundraiser featuring RuPaul’s Drag Race to benefit the Hetrick-Martin Institute, home of the Harvey Milk High School. IPGLBT, an Interpublic resource group for GLBT employees and their allies, hosted the fundraiser in conjunction with OUT@Time Inc., the gay employee resource group at Time Inc. and Viacom’s (NYSE: VIA) Logo cable channel.

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Google Made An Incredible Ad About Gay Marriage In France ...

Google Made An Incredible Ad About Gay Marriage In France ... | LGBT Online Media, Marketing and Advertising | Scoop.it
The spot does what Google does best: Shows the many uses of its platforms by telling a human and emotional story. Ogilvy France made the spot for the organization Tous Unis Pour L'Egalité. After a few weeks, it is ...
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LGBT 101: What marketers need to know about gay consumers ...

LGBT 101: What marketers need to know about gay consumers ... | LGBT Online Media, Marketing and Advertising | Scoop.it
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.
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More companies advertising to gay consumers - ConsumerAffairs

More companies advertising to gay consumers - ConsumerAffairs | LGBT Online Media, Marketing and Advertising | Scoop.it

Witeck president Bob Witeck says although the LGBT community has tremendous buying power, a lot of companies still need to do a better of marketing to gay consumers.

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Gay social network Hornet hits 1M users, iPad app coming next week

Gay social network Hornet hits 1M users, iPad app coming next week | LGBT Online Media, Marketing and Advertising | Scoop.it
Gay mobile-social network Hornet now has more than 1 million users and will soon launch an iPad app, the company revealed today.
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Ads & Brands: Gay Advertising's Long March Out of the Closet - Adweek

Ads & Brands: Gay Advertising's Long March Out of the Closet - Adweek | LGBT Online Media, Marketing and Advertising | Scoop.it

Same sex imagery is much older than you'd think
James Cash Penney, the son of a Baptist minister and founder of one of America's enduring retail empires, probably rolled over in his grave.

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art smith's curator insight, June 17, 2013 9:46 AM

the next wave in niche marketing ... and more big companies are embracing it!  more at www.theARTofHYPE.com 

art smith's curator insight, June 22, 2013 12:08 PM

It's nothing new ...

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Caterpillar Ends Boy Scout Support Due To Gay Ban

Caterpillar Ends Boy Scout Support Due To Gay Ban | LGBT Online Media, Marketing and Advertising | Scoop.it

Caterpillar Inc. is no longer giving money to the Boy Scouts because the organization discriminates against homosexuals, a spokeswoman for the Illinois-based heavy equipment manufacturer confirmed Thursday.

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Social Media Tips to Increase LGBT Bookings

This is our part of the presentation we did with Mya of the Las Vegas Gay Visitors Bureau - "Learn New Ways to Reach the LGBT Consumer Through Advanced Socia...
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My first Google Hangout video broadcast of our presentation... rough quality but not too bad.

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Fridae and Stark Mobile Technologies Sign Deal to Create Leading Mobile and App Platform for Asia's Preeminent LGBT Site

Fridae and Stark Mobile Technologies Sign Deal to Create Leading Mobile and App Platform for Asia's Preeminent LGBT Site | LGBT Online Media, Marketing and Advertising | Scoop.it
Fridae, Asia's preeminent LGBT website, today announced a partnership with Stark Mobile Technologies, a premier U.S.A.-based web and mobile platform provider to the LGBT market. The partnership will provide a best-in-class technology platform for Fridae’s customers across web, mobile web, iPhone app, Android App and Windows App.
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How Ready Is America Really for Gay-Themed Advertising?

How Ready Is America Really for Gay-Themed Advertising? | LGBT Online Media, Marketing and Advertising | Scoop.it
it's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iphone. how ready are americans for gay-themed ads?
Matt Skallerud's insight:

Times sure have changed since the days when gay people referred to themselves as "friends of Dorothy," signaling their icon Judy Garland's role in "The Wizard of Oz." It was a code phrase, a necessary thing for gays, who had to live an underground existence, meeting in shady clubs in the nastier parts of town, braving police raids and gangs of gay bashers.

Today we have an ad by Amazon in which an attractive man and woman are reading, side by side, at the beach, the man struggling with the sun glare of his iPad.  She suggests he buy a Kindle Paperwhite, which he immediately orders.  He suggests they celebrate.  "My husband's bringing me a drink right now," she says.  "So is mine," he responds with a smile.

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Despite Images Of Affluence, LGBT Poverty High : NPR

Despite Images Of Affluence, LGBT Poverty High : NPR | LGBT Online Media, Marketing and Advertising | Scoop.it
Movies and television shows frequently depict gay characters as rich, but a new study finds that families led by LGBT Americans have higher rates of poverty than those headed by heterosexuals.
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Nike signs it's first openly gay athlete, Brittney Griner

Nike signs it's first openly gay athlete, Brittney Griner | LGBT Online Media, Marketing and Advertising | Scoop.it

Brittney is one of many out lesbians in the WNBA and many women, heterosexual and lesbian who wear androgynous clothing and finally Nike has selected a face to wear such...

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