LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Why we are changing Pamela Geller's hate-filled bus ads

Why we are changing Pamela Geller's hate-filled bus ads | LGBT Online Media, Marketing and Advertising | Scoop.it
Bay Area Art Queers Unleashing Power and Street Cred are a loose collective of artist activists with a long history of liberating public spaces and creating images that challenge attempts to contro...
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More companies in corporate America support gay rights, even in Texas

More companies in corporate America support gay rights, even in Texas | LGBT Online Media, Marketing and Advertising | Scoop.it
While some big Texas businesses are leaders in gay-friendly policies, they didn’t sign on to a Supreme Court brief.
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Tonie Snell's comment, April 2, 2013 12:13 PM
"Even in Texas"? Now that is impressive!
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Sports brands to go beyond pink to woo women

Sports brands to go beyond pink to woo women | LGBT Online Media, Marketing and Advertising | Scoop.it
Adidas, Under Armour and Nike aim to grow women’s apparel share without destroying their core propositions.

Via Sara Duane
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Tonie Snell's comment, April 2, 2013 12:15 PM
Now that's a smart move! Diversity is GREAT for business.
Tonie Snell's curator insight, April 2, 2013 12:17 PM

Diversity, true #diversity is great for business!  

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Zipcar Ad In D.C. Says "Some Of Our Best Cars Are Gay"

Zipcar Ad In D.C. Says "Some Of Our Best Cars Are Gay" | LGBT Online Media, Marketing and Advertising | Scoop.it
Take a look at this Zipcar advertisement above the company's lot at the corner of 14th and Corcoran Streets in Northwest. The poster features a yellow MINI Cooper with a rainbow license plate and says: "Some of our best cars are ...
Matt Skallerud's insight:

Yes, it's over a year later and we're finally just discovering this :)

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Facebook: 2.7 Million People Showed Their Support for Marriage Equality by Changing Their Profile Pictures

Facebook: 2.7 Million People Showed Their Support for Marriage Equality by Changing Their Profile Pictures | LGBT Online Media, Marketing and Advertising | Scoop.it

Facebook has dug into its data a bit and can give us some semblance of an answer: It wasn't just you; a ton of people changed their pics over to the Human Rights Campaign's equality sign (or some variation thereof) on Tuesday. It's impossible to get a precise number, but Facebook says that 2.7 million more U.S. Facebook users changed their profile picture that day than on the Tuesday before, a good stand-in for a null hypothesis. In general, the crop of people who changed their pictures this Tuesday as compared to last clustered around age 30, with roughly 3.5 percent of 30-year-old U.S. Facebook users taking part in the action.

Matt Skallerud's insight:

If you are friends with a generally pro-marriage equality bunch, you probably saw your Facebook News Feed morph into a stream of red and white equals signs earlier this week as the Supreme Court heard two cases on the rights of gays to marry in this country. Was *everybody* seeing this, or was it just you and your liberal friends?

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Limbaugh Explains His 'Surrender' On Gay Marriage: It Wasn't ...

Limbaugh Explains His 'Surrender' On Gay Marriage: It Wasn't ... | LGBT Online Media, Marketing and Advertising | Scoop.it
On his radio show Friday afternoon, Rush Limbaugh explained why he seemingly surrendered and told his audience on Wednesday that gay marriage is inevitable, emphasizing that his remarks were political analysis and not ...
Matt Skallerud's insight:

We accept your surrender, and continual digression from being in touch with where society is going in today's world... may you get left behind in the detritus of history, along with Newt, Dick and George

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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory | LGBT Online Media, Marketing and Advertising | Scoop.it
As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including celebrities, have changed their Twitter and Facebook avatars to the Human Rights Campaign’s equality logo in solidarity.
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When Did Advertising Get So...Gay?

When Did Advertising Get So...Gay? | LGBT Online Media, Marketing and Advertising | Scoop.it

Recently there has been an amazing outpouring of companies risking their profits in order to raise awareness and lend their support for same sex marriage. Earlier this year, Ben and Jerry’s UK partnered with gay rights organization Stonewall to create a microsite and a Facebook app that allowed fans to marry one of their Facebook friends and write directly to their representative in Parliament – all with an opportunity to score a free tub of Ben and Jerry’s new Apple-y Ever After ice cream.

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Vienna aims to muscle into growing gay travel market

Vienna aims to muscle into growing gay travel market | LGBT Online Media, Marketing and Advertising | Scoop.it

Vienna has joined a growing list of European cities seeking to attract lesbian and gay tourists who are expected to remain willing to spend on travel while other recession-hit (Vienna aims to muscle into growing gay...

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Kickstarter on LGBTQ Gaming Met With Open Arms

Kickstarter on LGBTQ Gaming Met With Open Arms | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

Campaign for Documentary "Gaming In Color" Re-Launches and finds 50% funding in two days.

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Kenneth Cole billboard - Gay Marriage Advertising - Forbes

Kenneth Cole billboard - Gay Marriage Advertising - Forbes | LGBT Online Media, Marketing and Advertising | Scoop.it
Drivers caught in traffic on New York's Westside Highway could ponder this political
statement in a billboard sponsored by Kenneth Cole.
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Why Smart Entrepreneurs Care About Gay Marriage

Why Smart Entrepreneurs Care About Gay Marriage | LGBT Online Media, Marketing and Advertising | Scoop.it
Hundreds of thousands of gay couples could soon hear wedding bells. Here are five ways for entrepreneurs to capitalize on them.
Matt Skallerud's insight:

Inc Magazine's more mainstream take on gay marriage and the economic benefits that could follow for small business.

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Tonie Snell's curator insight, March 28, 2013 12:17 PM

#lgbt #entrepreneurs #marriageequality #startups

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European cities strengthening ties to LGBT market - Travel Weekly

European cities strengthening ties to LGBT market - Travel Weekly | LGBT Online Media, Marketing and Advertising | Scoop.it
Travel Weekly European cities strengthening ties to LGBT market Travel Weekly Insight Europe prides itself on being welcoming to lesbian-gay-bisexual-transgender, or LGBT, travelers, and this year several destinations are strengthening their appeal...
Matt Skallerud's insight:

Great plug for our friends at VisitSweden and the Gay & Lesbian Stockholm blog and website

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Significant Others: Targeting Gays And Lesbians In The Banking Industry

Significant Others: Targeting Gays And Lesbians In The Banking Industry | LGBT Online Media, Marketing and Advertising | Scoop.it
Sometime in the mid 90s, retail banks and credit unions started to look at the market for gays, lesbians, bisexuals and transgender individuals (more commonly referred to as the “LGBT market”). As societal anxieties towards ...
Matt Skallerud's insight:

Very nice article summarizing some of the history of the financial world in their LGBT marketing outreach

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Gays Win Big at the Social Media Awards

Gays Win Big at the Social Media Awards | LGBT Online Media, Marketing and Advertising | Scoop.it
So...awesome news: Yours truly is nominated for Blog of the Year and Best Personal Blog at this year's Social Media Awards. If you wanna vote for me, that would be so cool of you. I'm also very hap...
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A History Of The Gay Rights Movement, One Of The Most Successful Political Enterprises In History

A History Of The Gay Rights Movement, One Of The Most Successful Political Enterprises In History | LGBT Online Media, Marketing and Advertising | Scoop.it
From underground to marriage in 40 years flat. ;
Matt Skallerud's insight:

An incredible photo timeline of the 40-year battle fought by LGBT Americans to gain recognition and rights.

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HuffPo officially comes out in support of gay marriage

HuffPo officially comes out in support of gay marriage | LGBT Online Media, Marketing and Advertising | Scoop.it
The Huffington Post on Tuesday made its support of gay marriage official — but the outlet’s Gay Voices editor Noah Michelson says it won’t mean any change in the site’s political reporting on the issue.
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The Strategy Behind the Viral Red Marriage Equality Campaign

The Strategy Behind the Viral Red Marriage Equality Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign's Director of Marketing Anastasia Khoo reveals how the organization got its red equality sign to go viral on Facebook.
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My Marketing News: Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child

My Marketing News: Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child | LGBT Online Media, Marketing and Advertising | Scoop.it
#marketing #business Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A... http://t.co/8VLsB7GfiO #advertising #news
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Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC | Articles | dot429

Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC | Articles | dot429 | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC - Online marketing company Pink Banana Media is
Matt Skallerud's insight:

Many thanks go to Eoin Cooper Marsh and Anna Peirano of dot429 for the interview and story!

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Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post

Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post | LGBT Online Media, Marketing and Advertising | Scoop.it

Sports, in particular baseball, is about to give itself a huge, public pat on the back with the theatrical release of 42, a highly anticipated biographical film on the life of Jackie Robinson -- the first African American to play Major League Baseball in the modern era, and, of course, one of the most important civil rights champions of the 20th century.

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Mike and Ike's 'Breakup' Lifted Sales and Social

Mike and Ike's 'Breakup' Lifted Sales and Social | LGBT Online Media, Marketing and Advertising | Scoop.it
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens.
Matt Skallerud's insight:

Good article and case study... could have had a gay theme to it, but alas, not this time... close, though.

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Corporations Paint Their Brands Red For LGBT Rights - ABC News

Corporations Paint Their Brands Red For LGBT Rights - ABC News | LGBT Online Media, Marketing and Advertising | Scoop.it

Thousands of people are taking to social media to voice their personal support for gay marriage but individuals are not the only ones supporting the cause.

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Conference offers marketing tips on how to draw GLBT tourism dollars

Conference offers marketing tips on how to draw GLBT tourism dollars | LGBT Online Media, Marketing and Advertising | Scoop.it

Hudson' Valley's first tourism conference aimed at the gay, lesbian, bisexual and transgender community was organized by Big Gay Hudson Valley, a group that seeks to promote a variety of gay-owned and gay-friendly events, resources and happenings in the mid-Hudson Valley. It was held at the Locust Grove historic site in Poughkeepsie.

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