LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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8 Ways Legalizing Same Sex Marriage Is Good For The Economy

8 Ways Legalizing Same Sex Marriage Is Good For The Economy | LGBT Online Media, Marketing and Advertising | Scoop.it

It helped NYC's economy: In the first year that gay marriage was legal in New York City, the city reaped $259 million, thanks to license fees and...

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Singapore Has Its First Gay Magazine Through This Digital Workaround

Singapore Has Its First Gay Magazine Through This Digital Workaround | LGBT Online Media, Marketing and Advertising | Scoop.it

To get around restrictions on homosexual material, Element turned to app stores.

The Atlantic Its pitch to advertisers cites studies showing the Asian gay community is a lucrative market, showing "a higher interest level in fashion, grooming, traveling,...

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Convert with adverts

Convert with adverts | LGBT Online Media, Marketing and Advertising | Scoop.it

But without advertising, how would I know what toothpaste gives me five-hour protection from cummy breath while strengthening tooth enamel from rogue sperm caught between my teeth?

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Tourism efforts get mixed reviews

Tourism efforts get mixed reviews | LGBT Online Media, Marketing and Advertising | Scoop.it

The CVB dropped its chief consultant for LGBT marketing in 2011, and its LGBT website has been scaled back to one page that contains outdated information.

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Gay media sees tremendous digital growth

Gay media sees tremendous digital growth | LGBT Online Media, Marketing and Advertising | Scoop.it

Here Media, the world's leading gay media company, today announced record digital growth in key metrics during the first quarter 2013 as compared to first quarter 2012.

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Advertising peeks out of the closet - Hindu Business Line

Advertising peeks out of the closet - Hindu Business Line | LGBT Online Media, Marketing and Advertising | Scoop.it

Gay and lesbian themes have been taboo in Indian advertising. I think this is because marketers run scared of even approaching this sensitive area.

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ALL OUT POLITICS: Noah Michelson and the top of LGBT media

ALL OUT POLITICS: Noah Michelson and the top of LGBT media | LGBT Online Media, Marketing and Advertising | Scoop.it

Noah Michelson says he clawed his way to the top of LGBT media; we don’t buy it.

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The social media revolution - Xtra

The social media revolution - Xtra | LGBT Online Media, Marketing and Advertising | Scoop.it

As Toronto prepares to host WorldPride in 2014, Xtra takes a closer look at what makes a gay village.

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Gay Press, Gay Power: LGBT Media in Chicago | Chicago Social Media

Gay Press, Gay Power: LGBT Media in Chicago | Chicago Social Media | LGBT Online Media, Marketing and Advertising | Scoop.it
Tracy Baim is publisher and executive editor at Windy City Media Group, which produces Windy City Times, Nightspots, and other gay media.
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Celebrities and the art of high-risk marketing

Celebrities and the art of high-risk marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

...Even agents tweet, though the effort can backfire, as it did in 2011 with Todd Reynolds, who got in a flap over negative comments he made about New York Rangers forward Sean Avery’s advocacy work for same-sex marriage. Reynolds, vice-president of Burlington, Ont.-based Uptown Sports Management, said gay marriage “will always be wrong.” Like the Nike ad for Woods, the backlash was swift. “Todd Reynolds: pinhead and homophobe,” one Toronto news blogger wrote. NBC Sports filed the incident under the rubric: “Bad Idea Dept.” And when Rogers Sportsnet anchor Damian Godard came to Reynolds’ defence on his Twitter account, he was fired...

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GayMonde.com: Saugatuck-Douglas to Host First LGBT International Fam Tour

GayMonde.com: Saugatuck-Douglas to Host First LGBT International Fam Tour | LGBT Online Media, Marketing and Advertising | Scoop.it

As excerpted in Grab Magazine (http://www.grabchicago.com/), 'The Saugatuck-Douglas area will host its first international LGBT Familiarization tour from Sunday, May 5, 2013 through Wednesday, May 8, 2013. The tour, which will take place following the 30th anniversary global conference being held by the International Gay & Lesbian Travel Association (IGLTA) on May 2 & 3, 2013 in Chicago, Ill., is being sponsored by Great Lakes USA in cooperation with IGLTA and the Douglas Dunes Resort.

Matt Skallerud's insight:

We're looking forward to seeing everyone involved in the LGBT Travel Industry in Chicago next week for the IGLTA Convention May 2-4.

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Cheryl Hooten's curator insight, April 30, 2013 11:37 AM

Love to see such great news coming from my own little home town!

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A New Book About the Gay Press, From The Advocate to Anderson Cooper

A New Book About the Gay Press, From The Advocate to Anderson Cooper | LGBT Online Media, Marketing and Advertising | Scoop.it

I originally wanted to do profiles of the longest-running gay newspapers remaining in the U.S., but quickly expanded it to include the reason gay media was...

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Gay and lesbian travellers a driving force in the international tourism industry

Gay and lesbian travellers a driving force in the international tourism industry | LGBT Online Media, Marketing and Advertising | Scoop.it
Hospitality Net (press release) Gay and lesbian travellers a driving force in the international tourism industry Hospitality Net (press release) Berlin, 24 April 2013 – US Gay and lesbian hotel guests spend an average 57 per cent more on their...
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M&C Saatchi Stockholm Standing Up for the LGBT Community ...

M&C Saatchi Stockholm Standing Up for the LGBT Community ... | LGBT Online Media, Marketing and Advertising | Scoop.it

All the people have equal human rights—to love and be loved, among others—even if the government restricts their freedom locally. To address the issue of LGBT persecution in Russia and legislative ban of the gay parade in Moscow, one of the biggest European annual gay pride festivals, Stockholm Pride has commissioned the creative agency M&C Saatchi Stockholm to created a social-media campaign that invites Russians to attend the event in Stockholm on July 30- August 3, 2013.

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Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck

Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck | LGBT Online Media, Marketing and Advertising | Scoop.it
The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing (Facebook, Twitter, etc.), but how it can all come together using the technology of #hashtags and ensuring those...
Matt Skallerud's insight:

The areas that have improved tremendously in 2013 include the empowerment of user-generated content for your business OUTSIDE of Facebook.  This includes the social media sharing programs that also use hashtag technology, such as Instagram, Vine and Tumblr.  It also includes various ways for you as a business to display this content, measure it and analyze it in order to make your online marketing outreach the best it can be.

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#IGLTA2013 Social Media Outreach Campaign and Foundation Donation

#IGLTA2013 Social Media Outreach Campaign and Foundation Donation | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to summarize what turned out to be an incredibly successful program held during the most recent IGLTA Convention this past May 2-4, 2013 in Chicago.  Our company, Pink Banana Media, helped set up and promote the hashtag...
Matt Skallerud's insight:

Measured by TweetReach.com and Facebook Insights, this campaign shows some of the highlights of IGLTA's 2013 convention shown in an incredibly rich, story format heavy with photos tagged in Instagram.

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Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video

Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video | LGBT Online Media, Marketing and Advertising | Scoop.it
Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - Video (RT @BACK2STONEWALL: Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - http://t.co/AUFqB4kX...
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Gov. Cuomo launches New York's largest tourism campaign in decades

I Love NY LGBT: The governor announced an I Love NY LGBT niche tourism initiative to market NewYork to the lesbian, gay, bisexual, transgender community, which accounts for approximately $70 billion in tourism spending in the U.S. every year.

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The Culture War Isn't Remotely Over - The Atlantic

The Culture War Isn't Remotely Over - The Atlantic | LGBT Online Media, Marketing and Advertising | Scoop.it

Recent strides in gay rights have led some observers to conclude that the LGBT community has "won" the culture war and that full equality for all LGBT people has either arrived -- or at least is just around the corner -- and thus that organizations advocating for LGBT equality should shut down. James Kirchick made such an argument in The Atlantic just last week.

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Castro's niece in Philly for gay rights conference (Equality Forum)

Castro's niece in Philly for gay rights conference (Equality Forum) | LGBT Online Media, Marketing and Advertising | Scoop.it

The daughter of Cuban President Raul Castro is visiting the city to take part in a gay rights conference on Saturday. She is Cuba's most prominent gay rights ...

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Technology: The LGBT Community's Unsung Hero - Huffington Post

Technology: The LGBT Community's Unsung Hero - Huffington Post | LGBT Online Media, Marketing and Advertising | Scoop.it
Windy City Times Technology: The LGBT Community's Unsung Hero Huffington Post As awareness of gay people grew in the media and across America's homes, we knew intuitively what later research would only confirm: that when a person knows or learns...
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This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple

This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple | LGBT Online Media, Marketing and Advertising | Scoop.it
Never one to shy away from a scandal, controversy or unorthodox marketing scheme, in 1994, Ikea aired a commercial featuring two men shopping for a dining room table, the first...
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BRAND FABULOUSNESS – LGBT marketing – gay marketing and ...

BRAND FABULOUSNESS – LGBT marketing – gay marketing and advertising - GLBT marketing blog ... Related: KLM uses social media to let passengers choose their seat mates: ... Labels: social media, travel, YouTube ...
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The Bay Area Reporter Online | B.A.R. to get new partners

The Bay Area Reporter Online | B.A.R. to get new partners | LGBT Online Media, Marketing and Advertising | Scoop.it

The Bay Area Reporter's top managers have announced a restructuring plan that includes shareholders in the San Francisco Examiner and other local papers.

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Diversity in American Media: LGBT Stories and Storytellers

Diversity in American Media: LGBT Stories and Storytellers | LGBT Online Media, Marketing and Advertising | Scoop.it
NLGJA, Buzzfeed, The Philip Merrill College of Journalism and the University of Maryland will be hosting a day-long event, “Diversity in American Media: LGBT Stories and Storytellers.” (Tomorrow night, #Diversity in American Media: #LGBT Stories and...
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