LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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My Marketing News: Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child

My Marketing News: Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child | LGBT Online Media, Marketing and Advertising | Scoop.it
#marketing #business Instant Alert: Expedia's Gay Marriage Ad Helped The Couple In It Adopt A... http://t.co/8VLsB7GfiO #advertising #news
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Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC | Articles | dot429

Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC | Articles | dot429 | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC - Online marketing company Pink Banana Media is
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Many thanks go to Eoin Cooper Marsh and Anna Peirano of dot429 for the interview and story!

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Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post

Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post | LGBT Online Media, Marketing and Advertising | Scoop.it

Sports, in particular baseball, is about to give itself a huge, public pat on the back with the theatrical release of 42, a highly anticipated biographical film on the life of Jackie Robinson -- the first African American to play Major League Baseball in the modern era, and, of course, one of the most important civil rights champions of the 20th century.

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Mike and Ike's 'Breakup' Lifted Sales and Social

Mike and Ike's 'Breakup' Lifted Sales and Social | LGBT Online Media, Marketing and Advertising | Scoop.it
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens.
Matt Skallerud's insight:

Good article and case study... could have had a gay theme to it, but alas, not this time... close, though.

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Corporations Paint Their Brands Red For LGBT Rights - ABC News

Corporations Paint Their Brands Red For LGBT Rights - ABC News | LGBT Online Media, Marketing and Advertising | Scoop.it

Thousands of people are taking to social media to voice their personal support for gay marriage but individuals are not the only ones supporting the cause.

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Conference offers marketing tips on how to draw GLBT tourism dollars

Conference offers marketing tips on how to draw GLBT tourism dollars | LGBT Online Media, Marketing and Advertising | Scoop.it

Hudson' Valley's first tourism conference aimed at the gay, lesbian, bisexual and transgender community was organized by Big Gay Hudson Valley, a group that seeks to promote a variety of gay-owned and gay-friendly events, resources and happenings in the mid-Hudson Valley. It was held at the Locust Grove historic site in Poughkeepsie.

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Pink Banana Media: VP of Marketing Serge Gojkovich Departs Grindr / Blendr, Launches the ZaPamti Agency Specializing in Mobile App Marketing

Pink Banana Media: VP of Marketing Serge Gojkovich Departs Grindr / Blendr, Launches the ZaPamti Agency Specializing in Mobile App Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

Our friend and colleague Serge Gojkovich has just launched his new agency, specializing in mobile technology.

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Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook | LGBT Online Media, Marketing and Advertising | Scoop.it
As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the brand charge in that regard.
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Las Vegas wedding businesses: We'd love to see gay marriage legalized

Las Vegas wedding businesses: We'd love to see gay marriage legalized | LGBT Online Media, Marketing and Advertising | Scoop.it
“Loosen his bow tie and snuggle up, you two,” says Las Vegas photographer Linda Quackenboss, directing a camera-shy couple sitting for portraits in her studio.
Matt Skallerud's insight:

First the article on LGBT Vegas in general, and now this one on how the gay wedding business could prove to be a boon for Las Vegas as well.

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When Secrets Get Outed on Facebook

When Secrets Get Outed on Facebook | LGBT Online Media, Marketing and Advertising | Scoop.it
The era of social networks like Facebook creates a challenge for individuals navigating the personal-data economy: how to keep anything private when it is difficult to predict where your information will end up.
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New York City - #Gay2DayNYC: Gay and Lesbian Influencers Network - New York City, NY (Gay2Day.com)

New York City - #Gay2DayNYC: Gay and Lesbian Influencers Network - New York City, NY (Gay2Day.com) | LGBT Online Media, Marketing and Advertising | Scoop.it
New York City, NY: Weekend for 2 in New York City for LOCALS and TRAVELERS alike.
Matt Skallerud's insight:

We're now ready to launch one of our new, key features of Gay2Day.com... our regional pages, starting with New York City as our premiere first destination!

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Media Feature More Diverse Representations of Lesbian Couples Than Gay ... - Huffington Post

Media Feature More Diverse Representations of Lesbian Couples Than Gay ... - Huffington Post | LGBT Online Media, Marketing and Advertising | Scoop.it
Media Feature More Diverse Representations of Lesbian Couples Than Gay ...
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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory | LGBT Online Media, Marketing and Advertising | Scoop.it
As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including celebrities, have changed their Twitter and Facebook avatars to the Human Rights Campaign’s equality logo in solidarity.
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When Did Advertising Get So...Gay?

When Did Advertising Get So...Gay? | LGBT Online Media, Marketing and Advertising | Scoop.it

Recently there has been an amazing outpouring of companies risking their profits in order to raise awareness and lend their support for same sex marriage. Earlier this year, Ben and Jerry’s UK partnered with gay rights organization Stonewall to create a microsite and a Facebook app that allowed fans to marry one of their Facebook friends and write directly to their representative in Parliament – all with an opportunity to score a free tub of Ben and Jerry’s new Apple-y Ever After ice cream.

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Vienna aims to muscle into growing gay travel market

Vienna aims to muscle into growing gay travel market | LGBT Online Media, Marketing and Advertising | Scoop.it

Vienna has joined a growing list of European cities seeking to attract lesbian and gay tourists who are expected to remain willing to spend on travel while other recession-hit (Vienna aims to muscle into growing gay...

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Kickstarter on LGBTQ Gaming Met With Open Arms

Kickstarter on LGBTQ Gaming Met With Open Arms | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

Campaign for Documentary "Gaming In Color" Re-Launches and finds 50% funding in two days.

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Kenneth Cole billboard - Gay Marriage Advertising - Forbes

Kenneth Cole billboard - Gay Marriage Advertising - Forbes | LGBT Online Media, Marketing and Advertising | Scoop.it
Drivers caught in traffic on New York's Westside Highway could ponder this political
statement in a billboard sponsored by Kenneth Cole.
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Why Smart Entrepreneurs Care About Gay Marriage

Why Smart Entrepreneurs Care About Gay Marriage | LGBT Online Media, Marketing and Advertising | Scoop.it
Hundreds of thousands of gay couples could soon hear wedding bells. Here are five ways for entrepreneurs to capitalize on them.
Matt Skallerud's insight:

Inc Magazine's more mainstream take on gay marriage and the economic benefits that could follow for small business.

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Tonie Snell's curator insight, March 28, 2013 12:17 PM

#lgbt #entrepreneurs #marriageequality #startups

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European cities strengthening ties to LGBT market - Travel Weekly

European cities strengthening ties to LGBT market - Travel Weekly | LGBT Online Media, Marketing and Advertising | Scoop.it
Travel Weekly European cities strengthening ties to LGBT market Travel Weekly Insight Europe prides itself on being welcoming to lesbian-gay-bisexual-transgender, or LGBT, travelers, and this year several destinations are strengthening their appeal...
Matt Skallerud's insight:

Great plug for our friends at VisitSweden and the Gay & Lesbian Stockholm blog and website

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US: Hundreds of thousands take to social media to support equal marriage

US: Hundreds of thousands take to social media to support equal marriage | LGBT Online Media, Marketing and Advertising | Scoop.it
Thousands of social media users have taken to Facebook and Twitter, to change their profile pictures to an altered version of the Human Rights Campaign (HRC) logo, in support of equal marriage.
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Dallas Voice's longtime publisher to retire, sell publication to two ...

Owner and co-founder announces plan to sell LGBT media company to 2 longtime employees. March 25, 2013. DALLAS — After almost 29 years and more than 1,500 issues, Robert Moore is stepping down as publisher of ...
Matt Skallerud's insight:

Wow... this is major for the Dallas area... congratulations to Leo and Terry!

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Las Vegas becoming a go-to destination for LGBT events, tourists

Las Vegas becoming a go-to destination for LGBT events, tourists | LGBT Online Media, Marketing and Advertising | Scoop.it
Since the Las Vegas Convention and Visitors Authority began marketing to the LGBT community in the early 2000s, the city has stepped into the spotlight as one of that demographic's premier travel destinations.
Matt Skallerud's insight:

It seems Vegas just keeps getting HOTTER and HOTTER!

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5 Best Gay-Friendly Ads on TV - The Stir

5 Best Gay-Friendly Ads on TV The Stir gay couple ad The other day I sat down to watch Hitchcock (yeah, I'm a mom, I don't get around to these things until the DVD release) and actually snorted when the famous director was seen on screen arguing...
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What's more American than coffee shops and ice cream? The freedom to have a ... - Upstart (blog)

What's more American than coffee shops and ice cream? The freedom to have a ... - Upstart (blog) | LGBT Online Media, Marketing and Advertising | Scoop.it
What's more American than coffee shops and ice cream? The freedom to have a ...
Matt Skallerud's insight:

I do know that, come April in NYC, I'm going to stop by and check this place out!

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