LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Why Your Marketing Strategy Should Embrace Cultural Diversity

Why Your Marketing Strategy Should Embrace Cultural Diversity | LGBT Online Media, Marketing and Advertising | Scoop.it

Last year, the projected buying power of gay, lesbian, bisexual and transgender adults in the U.S. was $790 billion. One could assume that at least some of that ...

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Why Nike supports gay marriage

Why Nike supports gay marriage | LGBT Online Media, Marketing and Advertising | Scoop.it

Nike Inc., endorsed and signed the business coalition amicus brief opposing the Defense of Marriage Act because we are a company committed to diversity and inclusion, and we believe...


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Change in LGBT media representation reflects broader shift

Change in LGBT media representation reflects broader shift | LGBT Online Media, Marketing and Advertising | Scoop.it

WASHINGTON - Within the last decade, entertainment in mainstream media has undergone a cultural transformation that mirrors a broader national shift.

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Marketers Show Support for Gay Marriage as Court Rules - Ad Critic News - Creativity Online

Marketers Show Support for Gay Marriage as Court Rules - Ad Critic News - Creativity Online | LGBT Online Media, Marketing and Advertising | Scoop.it
Minutes after the Supreme Court extended federal benefits to married same-sex couples, marketers took to social media.
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New Estimate Of Number Of Gay Adults In U.S.

New Estimate Of Number Of Gay Adults In U.S. | LGBT Online Media, Marketing and Advertising | Scoop.it

How many gay men and lesbians are there in the United States? Gary Gates has an idea but acknowledges pinpointing a solid figure remains an elusive task.

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Facebook Reveals that 70% of Americans Have a Gay Friend

Facebook Reveals that 70% of Americans Have a Gay Friend | LGBT Online Media, Marketing and Advertising | Scoop.it

HRC equality meme On Wednesday, the United States Supreme Court is expected to take on the issue of gay marriage with a pair of rulings, one addressing...

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Commercials With a Gay Emphasis Are Moving to Mainstream Media

Commercials With a Gay Emphasis Are Moving to Mainstream Media | LGBT Online Media, Marketing and Advertising | Scoop.it
Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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Sean G. Smith's curator insight, July 21, 2013 7:59 PM

Until recently, all television shows and commercials have always featured heterosexual couples and "normal" families. WIth the change of pace throughout the world, it is also time for things to change with these types of entertainment as well. It is unrealistic to think that every single couple is a heterosexual couple and that every family has a mommy and a daddy. This is not how the world works anymore, and many corporations have began to make the loud and clear switch.

I think that it is amazing to see such support and encouragement from such major corporations. It shows that the world, as a whole, is making a big change. It also teaches people that many different norms of society no longer exist. Although some people still live in the ideas of the past, it is important to know that the diverse consumers can feel like they can put their trust and confidence into the leading brands and that they feel accepted as well. By the way, any corporation would be stupid to defer anyone away from their product. That's money lost for them. 

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Pink Banana Media LGBT Marketing Seminar and Presentation - Dallas

Pink Banana Media LGBT Marketing Seminar and Presentation - Dallas | LGBT Online Media, Marketing and Advertising | Scoop.it

In Dallas on July 30th... if so, be sure to come on down to attend this seminar before the 2013 NGLCC National Business & Leadership Conference begins later that evening.

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How Social Media Will Help Us Make The World A More Equal Place

How Social Media Will Help Us Make The World A More Equal Place | LGBT Online Media, Marketing and Advertising | Scoop.it
More than 80% of us under the age of 30 support the recognition of same-sex marriage, and that should be no surprise. A powerful byproduct of our connectedness is that the LGBTQ community is more visible than ever...
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IN THE NEWS: San Antonio’s LGBT-media past being digitized; No arrests in Washington Blade thefts from distribution boxes; San Diego LGBT Weekly goes biweekly, but the name remains the same; Nashvi...

IN THE NEWS: San Antonio’s LGBT-media past being digitized; No arrests in Washington Blade thefts from distribution boxes; San Diego LGBT Weekly goes biweekly, but the name remains the same; Nashvi... | LGBT Online Media, Marketing and Advertising | Scoop.it

The Digital Revolution may well be the bane of gay print publication survival. But for historians of the LGBT community, its technology is a godsend.

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In America, what's in a (group) name? - Los Angeles Times

In America, what's in a (group) name? - Los Angeles Times | LGBT Online Media, Marketing and Advertising | Scoop.it

They stick when the broader culture, which is always in the market for descriptive labels, accepts them as legitimate. LGBT may not be around forever.

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Victoria Fulkerson Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast] | Jenn T. Grace

Victoria Fulkerson Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast] | Jenn T. Grace | LGBT Online Media, Marketing and Advertising | Scoop.it
Expert Interview with Victoria Fulkerson of National Gay and Lesbian Chamber of Comerice Washington D.C. To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast iniTunes today!

Via Jenn T. Grace
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Jenn T. Grace's curator insight, June 24, 2013 10:21 AM

Today on "30 days-30 voices," we talk to Victoria Fulkerson, Senior Vice President of the National Gay & Lesbian Chamber of Commerce-NGLCC. She shares her passion for the LGBT business movement and provides tips for best reaching LGBT consumers. You'll also hear how she began in this line of work and what keeps her inspired every day. http://jenntgrace.com/victoria-fulkerson #lgbtbiz

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'Gay capital' to host pink expo

'Gay capital' to host pink expo | LGBT Online Media, Marketing and Advertising | Scoop.it

Cape Town, South Africa: Interior decorators would be hard at work transforming the old venue on the upmarket Atlantic seaboard which, according to Patterson, has a "high concentration of gays".

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Now a Gay-Owned Business Is a Family Business. Is More Government Work Next?

Now a Gay-Owned Business Is a Family Business. Is More Government Work Next? | LGBT Online Media, Marketing and Advertising | Scoop.it

Yesterday the Supreme Court struck down federal law defining marriage as a union between heterosexual partners—a ruling that gives same-sex couples tax and insurance benefits and makes it easier to transfer property between spouses. A bigger boon for gay-owned businesses with something to sell to government, writes Inc.’s Jeremy Quittner, would be inclusion in a federal program that helps socially and economically disadvantaged small businesses compete for government contracts.

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Chick-fil-A president deletes anti-gay marriage tweet

Chick-fil-A president deletes anti-gay marriage tweet | LGBT Online Media, Marketing and Advertising | Scoop.it

After Cathy's comments sparked protests -- including gay rights activists holding "kiss days" at the chain's restaurants -- Chick-fil-A released a statement saying its "intent is...

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Sean G. Smith's curator insight, July 21, 2013 7:43 PM

Let me just say that this man is a total idiot. Although I don't agree with anything that he has done or has had to say, I do see a great lesson to be learned here. He is a man that holds a lot of power within a major corporation and has also made millions from it. He expresses his hated and prejudice ideas about the LGBT community very openly. He has also been donating to anti-gay charities and organizations for many years. It makes a very bad statement for himself, let alone his company.

Now that I've gotten that out of my system, I will say that this idea of using social media in order to express such views, and then later delete the views, is a bad idea. It makes him look very weak and also very cowardly. This isn't the first time that the company has been caught in a social media frenzy, either. One thing that I have learned is that you need to stand your ground, or Tweet for this matter, and own your right to free speech. Although he has bad choices of words and opinions, in my opinion, he should not delete his tweets. He should probably just delete his entire social networking accounts altogether. No but really, it's a big mistake to delete something like that, and millions will find out anyway. Next time, just keep it to yourself. 

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New Estimate Of Number Of Gay Adults In U.S.

New Estimate Of Number Of Gay Adults In U.S. | LGBT Online Media, Marketing and Advertising | Scoop.it

How many gay men and lesbians are there in the United States? Gary Gates has an idea but acknowledges pinpointing a solid figure remains an elusive task.

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Gay and Lesbian Travelers Go Mobile

Gay and Lesbian Travelers Go Mobile | LGBT Online Media, Marketing and Advertising | Scoop.it
Smartphone and tablet penetration rates are rising among the US LGBT demographic, and these consumers are using mobile devices for travel purchases.
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Cannes 2013: Grindr most popular app

Cannes 2013: Grindr most popular app | LGBT Online Media, Marketing and Advertising | Scoop.it
Grindr, the gay dating app, was the most-used app across three locations at this year's Cannes Lions Festival of Creativity (MARKETERS, listen up! #Gay dating apps most popularly used at Cannes this year.
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Can SA's “Gay Dollar” Make Policy Impact?

Can SA's “Gay Dollar” Make Policy Impact? | LGBT Online Media, Marketing and Advertising | Scoop.it

Money talks, but does it make a sound if no one is listening? San Antonio LGBT consumers pack enough buying power to bankroll the entire city budget for a year and a half. Yet in many cases here, they’re still fighting for full citizenship in both the workplace and public policy.

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Grey Poupon Is Celebrating Gay Pride Month On Facebook

Grey Poupon Is Celebrating Gay Pride Month On Facebook | LGBT Online Media, Marketing and Advertising | Scoop.it
For gay pride month, Grey Poupon is celebrating LGBT rights on its Facebook page to mixed reactions with a photo of two men in side-by-side cars holding hands.
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Chatting With Chris Kluwe: Punter, Gay Marriage Advocate, Web Geek - Businessweek

Chatting With Chris Kluwe: Punter, Gay Marriage Advocate, Web Geek - Businessweek | LGBT Online Media, Marketing and Advertising | Scoop.it

Kluwe's letter drew broad media attention and transformed Kluwe from an eccentric punter known mostly to Vikings fans to a regular fixture in the national discourse on...

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PRESSING QUESTIONS: Quest Magazine of Green Bay, Wisconsin

PRESSING QUESTIONS:  Quest Magazine of Green Bay, Wisconsin | LGBT Online Media, Marketing and Advertising | Scoop.it
PPQ: When did you launch your publication, and what inspired you to do it?
Publisher Mark Mariucci: February 1993. At that time, I owned a large dance club in Green Bay. The main LGBT media publication was called In Step and mostly covered Milwaukee where it was based. I hoped to level the playing field a bit by publishing a cheaper publication that small bars in little cities could afford and also give them, along with my bar, more coverage of events. We always distributed in Milwaukee, but we also were in every city that had at least one gay bar back then.
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MISTER App Retains Serge Gojkovich, Former VP of Marketing at Grindr - WSJ.com

MISTER App Retains Serge Gojkovich, Former VP of Marketing at Grindr - WSJ.com | LGBT Online Media, Marketing and Advertising | Scoop.it

MISTER, the chat, meetup, and dating app for gay and bi men, today announced that it has retained the services of Serge Gojkovich, former VP of Marketing at Grindr, and his agency, Zapamti, to lead marketing efforts and help manage growth. Gojkovich, who brings with him over 15 years of experience in marketing for an array of technology and lifestyle companies, will help lead MISTER's upcoming marketing and PR efforts around the launch of version 2.0 of MISTER.

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Better Together: One Way to Branch Your Business Out

Better Together: One Way to Branch Your Business Out | LGBT Online Media, Marketing and Advertising | Scoop.it

In an environment that is all about forming substantial connections and building meaningful relationships, two businesses have come together through the common bond of being LGBT Business Enterprises.

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LGBT Community Untapped Market Consumer Brands

LGBT Community Untapped Market Consumer Brands | LGBT Online Media, Marketing and Advertising | Scoop.it
A Party At The Swankiest Advertising Festival In The World Reportedly. .... Brands from Apple to Budweiser to JCPenney are becoming more interested in gay consumers, with many brands making concerted efforts to target the LGBT market.
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