LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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A Survey of LGBT Americans

A Survey of LGBT Americans | LGBT Online Media, Marketing and Advertising | Scoop.it

An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of them in the past decade and an equal number expect it to grow even more accepting in the decade ahead. They attribute the changes to a variety of factors, from people knowing and interacting with someone who is LGBT, to advocacy on their behalf by high-profile public figures, to LGBT adults raising families.

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What RU Having campaign for gay and lesbian rights given free ad space on GOA billboard in Brisbane

What RU Having campaign for gay and lesbian rights given free ad space on GOA billboard in Brisbane | LGBT Online Media, Marketing and Advertising | Scoop.it

QUEENSLAND'S top billboard company has donated space to a provocative campaign in support of gay and lesbian rights. The What R U Having campaign on GOA billboards features a pregnant woman and the words 'congratulations, you're having a lesbian'.

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Nike's #BeTrue Shoe And Clothing Collection Supports Gay Pride

Nike's #BeTrue Shoe And Clothing Collection Supports Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Nike is getting into the LGBT Pride Month spirit in a very big way -- with the expansion of its all-new, gay-friendly shoe and clothing lineAccording to Esquire, profits from the sale of the athletic giant's rainbow-hued #BeTrue collection will be donated to the LGBT Sports Coalition.

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Stephanie Schroeder's comment, June 13, 2013 5:29 AM
NIKe is quite selective in its support of equality and pride, eh? http://www.newsdaily.com/article/28060984eeea2d0a280839776f82b9d8/hundreds-of-strikers-fired-from-cambodia-nike-factory
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Social media campaign launched to unite Asia's LGBT community

Social media campaign launched to unite Asia's LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT community across Asia has just got new dedicated platforms across social media to unite and communicate.

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News From the Advertising Industry - New York Times

News From the Advertising Industry - New York Times | LGBT Online Media, Marketing and Advertising | Scoop.it

Advertising spending in publications aimed at lesbian, gay, bisexual and transgender readers totaled $322.6 million last year, up 5.1 percent from 2011, according to the annual Gay Press Report...

Matt Skallerud's insight:

Nice inclusion by Todd Evans of Rivendell Media

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Ethical Marketing For Pride Month - Business 2 Community

Ethical Marketing For Pride Month - Business 2 Community | LGBT Online Media, Marketing and Advertising | Scoop.it

The gay and lesbian community represents a significant and influential market, with members being twice as likely to be professionals or managers then the general public...

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Businesses step up efforts to attract LGBT customers - The Tennessean

Businesses step up efforts to attract LGBT customers - The Tennessean | LGBT Online Media, Marketing and Advertising | Scoop.it

“The LGBT market is a key demographic with both population numbers and buying power that are considerable — even when compared to other diversity segments,” Wilson said.

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Michelle Windhausen's curator insight, June 9, 2013 10:47 AM

Would you hold a national meeting/conference in a state with Tennessee's record?

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Small Business Online in 2013 - Case Study: Jonathan Gatz Fitness

Small Business Online in 2013 - Case Study: Jonathan Gatz Fitness | LGBT Online Media, Marketing and Advertising | Scoop.it
The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing (Facebook, Twitter, etc.), but how it can all come together using the technology of #hashtags and ensuring those...
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Gay Press Fully Recovered From Recession Again; Outperforms Overall Media, Annual Spend Survey Reveals

Gay Press Fully Recovered From Recession Again; Outperforms Overall Media, Annual Spend Survey Reveals | LGBT Online Media, Marketing and Advertising | Scoop.it
The numbers are in for 2012: latest Gay Press Report reveals ad spending in gay press at $322.6 million-  5.1% increase.
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Controversial Ad Campaigns That Mixed Political Awareness With Consumerism

Controversial Ad Campaigns That Mixed Political Awareness With Consumerism | LGBT Online Media, Marketing and Advertising | Scoop.it

Swedish manufacturer Ikea's TV spot was a groundbreaking advertisement, featuring a gay male couple. It's pretty mind-blowing to consider this was aired in 1994.

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I'm Biracial, and That Cheerios Ad Is a Big Fucking Deal. Trust Me.

I'm Biracial, and That Cheerios Ad Is a Big Fucking Deal. Trust Me. | LGBT Online Media, Marketing and Advertising | Scoop.it
By now you know some racist dicks have whipped themselves up in a frenzy of racist dickery over the portrayal of an interracial family in a Cheerios ad.

Via Sara Duane
Matt Skallerud's insight:

This isn't about LGBT issues, but it's an incredibly well-written, heart-felt take on where this country is at the moment on biracial issues and where it's headed, which I believe is a very positive direction.

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Rituparno Ghosh: A genius ad man before a renowned filmmaker

Rituparno Ghosh: A genius ad man before a renowned filmmaker | LGBT Online Media, Marketing and Advertising | Scoop.it

Many evenings were spent discussing movies, advertising, the Bengali milieu, the gay movement, the economics of culture. Every time, Rituparno was the life of the adda.

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Social Media Tips to Increase LGBT Bookings

This is our part of the presentation we did with Mya of the Las Vegas Gay Visitors Bureau - "Learn New Ways to Reach the LGBT Consumer Through Advanced Socia...
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My first Google Hangout video broadcast of our presentation... rough quality but not too bad.

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Fridae and Stark Mobile Technologies Sign Deal to Create Leading Mobile and App Platform for Asia's Preeminent LGBT Site

Fridae and Stark Mobile Technologies Sign Deal to Create Leading Mobile and App Platform for Asia's Preeminent LGBT Site | LGBT Online Media, Marketing and Advertising | Scoop.it
Fridae, Asia's preeminent LGBT website, today announced a partnership with Stark Mobile Technologies, a premier U.S.A.-based web and mobile platform provider to the LGBT market. The partnership will provide a best-in-class technology platform for Fridae’s customers across web, mobile web, iPhone app, Android App and Windows App.
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How Ready Is America Really for Gay-Themed Advertising?

How Ready Is America Really for Gay-Themed Advertising? | LGBT Online Media, Marketing and Advertising | Scoop.it
it's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iphone. how ready are americans for gay-themed ads?
Matt Skallerud's insight:

Times sure have changed since the days when gay people referred to themselves as "friends of Dorothy," signaling their icon Judy Garland's role in "The Wizard of Oz." It was a code phrase, a necessary thing for gays, who had to live an underground existence, meeting in shady clubs in the nastier parts of town, braving police raids and gangs of gay bashers.

Today we have an ad by Amazon in which an attractive man and woman are reading, side by side, at the beach, the man struggling with the sun glare of his iPad.  She suggests he buy a Kindle Paperwhite, which he immediately orders.  He suggests they celebrate.  "My husband's bringing me a drink right now," she says.  "So is mine," he responds with a smile.

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Despite Images Of Affluence, LGBT Poverty High : NPR

Despite Images Of Affluence, LGBT Poverty High : NPR | LGBT Online Media, Marketing and Advertising | Scoop.it
Movies and television shows frequently depict gay characters as rich, but a new study finds that families led by LGBT Americans have higher rates of poverty than those headed by heterosexuals.
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Nike signs it's first openly gay athlete, Brittney Griner

Nike signs it's first openly gay athlete, Brittney Griner | LGBT Online Media, Marketing and Advertising | Scoop.it

Brittney is one of many out lesbians in the WNBA and many women, heterosexual and lesbian who wear androgynous clothing and finally Nike has selected a face to wear such...

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BRAND FABULOUSNESS – LGBT marketing – gay marketing and advertising

BRAND FABULOUSNESS – LGBT marketing – gay marketing and advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

GLBT marketing blog. Saturday, June 8, 2013. Nike Launches LGBT Inspired Shoes. Just in time to celebrate pride month, Nike has launched a pair of shoes that ...

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In MLP: Equestria Girls, Hasbro Could Tap Into LGBT Teen Market

In MLP: Equestria Girls, Hasbro Could Tap Into LGBT Teen Market | LGBT Online Media, Marketing and Advertising | Scoop.it
My Little Pony: Equestria Girls is Hasbro's attempt to Dent Mattel's Teen Drama Market, but do they want to tap into the true teen market- LGBT and all?
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Looking for Gay, Lesbian Consumers? Try Mobile Devices

Looking for Gay, Lesbian Consumers? Try Mobile Devices | LGBT Online Media, Marketing and Advertising | Scoop.it

Marketers have been wish-washy at best when deciding whether or not to target the LGBT population.

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Sergio Tortiglione's comment, June 8, 2013 7:23 AM
interesting
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Destination Marketing Techniques Update for 2013 - Rainbow Halifax Promotion #RainbowHalifax

Destination Marketing Techniques Update for 2013 - Rainbow Halifax Promotion #RainbowHalifax | LGBT Online Media, Marketing and Advertising | Scoop.it
Working with TravelGayCanada.com, our company has recently done an online, social media promotion of the website, www.rainbowhalifax.com, with the promotional tagline "Open arms welcome you to Halifax, Nova Scotia, a breath of fresh air on Canada's...
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Richard Oceguera Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders”

Richard Oceguera Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” | LGBT Online Media, Marketing and Advertising | Scoop.it
Expert Interview with Richard Oceguera of Richard Oceguera Coaching New York City, New York To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!

Via Jenn T. Grace
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New City Ad Campaign Aims To Recruit LGBTQ-Friendly Foster Parents

New City Ad Campaign Aims To Recruit LGBTQ-Friendly Foster Parents | LGBT Online Media, Marketing and Advertising | Scoop.it

The goal of the $400,000 "Be The Reason" advertising campaign is to let people know how they can qualify to adopt or foster a child, and to correct misconceptions about what it...

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Jennifer Brown Interview for “30 Days – 30 Voices – Stories from America's LGBT Business Leaders

Jennifer Brown Interview for “30 Days – 30 Voices – Stories from America's LGBT Business Leaders | LGBT Online Media, Marketing and Advertising | Scoop.it

Expert Interview with Jennifer Brown of Jennifer Brown Consulting New York City, New York To listen to this audio podcast please click the play button on the left above.


Via Jenn T. Grace
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