LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Lure of the 'pink rupee': Why Indian firms are investing in LGBT events

Lure of the 'pink rupee': Why Indian firms are investing in LGBT events | LGBT Online Media, Marketing and Advertising | Scoop.it

'Pink' money denotes the purchasing power of the gay community and how it has traversed from being a fringe or marginalised market to a thriving industry.

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Same-Sex Destination Weddings Take Off as Growth Market - Travel Market Report

Same-Sex Destination Weddings Take Off as Growth Market - Travel Market Report | LGBT Online Media, Marketing and Advertising | Scoop.it

In her workshops she discusses the financial impact of the gay and lesbian wedding market, policies and laws, appropriate language to use, the difference between gay and...

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Spike Vodka's gay team wants to queerify Dallas' cocktail culture even more

Spike Vodka's gay team wants to queerify Dallas' cocktail culture even more | LGBT Online Media, Marketing and Advertising | Scoop.it

Spike Vodka's gay team wants to queerify Dallas' cocktail culture even more Dallas Voice Spike Vodka — by all accounts, the only gay-owned spirit on the market, and Texas-based at that — wants Dallas gays to know its product isn't just...

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Gaydar founder sells up and quits after 14 years

Gaydar founder sells up and quits after 14 years | LGBT Online Media, Marketing and Advertising | Scoop.it
Gay Star News Gaydar founder sells up and quits after 14 years Gay Star News Martin said: 'The gay dating market has changed considerably since Gaydar first launched in 1999 and this investment will ensure that we surpass expectations and lead from...
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Miguel Angel López's curator insight, May 18, 2013 8:15 AM

Gaydar setraspasa...

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Pink Banana Media Seminar Series 2013 - Updated Format and Schedule

Pink Banana Media Seminar Series 2013 - Updated Format and Schedule | LGBT Online Media, Marketing and Advertising | Scoop.it

We are launching an entirely new seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now.

Matt Skallerud's insight:

It's a free 30-minute educational seminar and workshop with breakfast, with a short sales presentation on Pink Banana Media and Gay2Day.com at the end.  If this isn't a win-win, we don't know what is!

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LGBT Consumers Look to Companies to Fill Void of Public Policy

LGBT Consumers Look to Companies to Fill Void of Public Policy | LGBT Online Media, Marketing and Advertising | Scoop.it

In additional to creating internal corporate policies that seek to avoid discrimination and provide equal benefits for LGBT employees, many corporations have...

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8 Ways Legalizing Same Sex Marriage Is Good For The Economy

8 Ways Legalizing Same Sex Marriage Is Good For The Economy | LGBT Online Media, Marketing and Advertising | Scoop.it

It helped NYC's economy: In the first year that gay marriage was legal in New York City, the city reaped $259 million, thanks to license fees and...

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Singapore Has Its First Gay Magazine Through This Digital Workaround

Singapore Has Its First Gay Magazine Through This Digital Workaround | LGBT Online Media, Marketing and Advertising | Scoop.it

To get around restrictions on homosexual material, Element turned to app stores.

The Atlantic Its pitch to advertisers cites studies showing the Asian gay community is a lucrative market, showing "a higher interest level in fashion, grooming, traveling,...

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Convert with adverts

Convert with adverts | LGBT Online Media, Marketing and Advertising | Scoop.it

But without advertising, how would I know what toothpaste gives me five-hour protection from cummy breath while strengthening tooth enamel from rogue sperm caught between my teeth?

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Tourism efforts get mixed reviews

Tourism efforts get mixed reviews | LGBT Online Media, Marketing and Advertising | Scoop.it

The CVB dropped its chief consultant for LGBT marketing in 2011, and its LGBT website has been scaled back to one page that contains outdated information.

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Gay media sees tremendous digital growth

Gay media sees tremendous digital growth | LGBT Online Media, Marketing and Advertising | Scoop.it

Here Media, the world's leading gay media company, today announced record digital growth in key metrics during the first quarter 2013 as compared to first quarter 2012.

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Advertising peeks out of the closet - Hindu Business Line

Advertising peeks out of the closet - Hindu Business Line | LGBT Online Media, Marketing and Advertising | Scoop.it

Gay and lesbian themes have been taboo in Indian advertising. I think this is because marketers run scared of even approaching this sensitive area.

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BMW of Bridgeport Supports Night OUT and Local LGBT Theatre

BMW of Bridgeport Supports Night OUT and Local LGBT Theatre | LGBT Online Media, Marketing and Advertising | Scoop.it

So when Westport Country Playhouse, a local cultural icon, developed a plan to engage the local lesbian/gay/bisexual/transgender community, the dealership became an early sponsor of LGBT Night...

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Jenn T. Grace's curator insight, May 21, 2013 10:18 AM

I love a good story from my own backyard of friends and business collegues. Good stuff from the WCP!

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Gay weddings? You betcha! Visit St. Paul will market city nationally

Gay weddings? You betcha! Visit St. Paul will market city nationally | LGBT Online Media, Marketing and Advertising | Scoop.it

... advertising in national publications that target the GLBT market and will be updating the wedding section of our website to be more inclusive.

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Herndon Graddick Resigns as President of GLAAD

Herndon Graddick Resigns as President of GLAAD | LGBT Online Media, Marketing and Advertising | Scoop.it

Barely a year after GLAAD named its new president, Herndon Graddick is resigning from his position with the LGBT media watchdog group, according to apress release from GLAAD. Graddick's resignation is effective immediately.

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Pink Banana Media LGBT Marketing Seminar and Presentation - Chicago - June 10, 2013

Pink Banana Media LGBT Marketing Seminar and Presentation - Chicago - June 10, 2013 | LGBT Online Media, Marketing and Advertising | Scoop.it
We are launching an entirely new seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now.
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Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising

Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

With that in mind, it would make sense for their views of LGBT interests to vary as well, with implications for corporate initiatives that seek to...

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Troubled times for Sydney gay media

Troubled times for Sydney gay media | LGBT Online Media, Marketing and Advertising | Scoop.it

Star Observer Chairman Sebastian Rice denied the move was aimed at bolstering diminished local advertising revenue for GLBTI titles.

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Ireland to host 'world's first' LGBT matchmaking festival

Ireland to host 'world's first' LGBT matchmaking festival | LGBT Online Media, Marketing and Advertising | Scoop.it

McGuinness added: 'At the end of the day people haven't looked at the LGBT matchmaking market, there is traffic light dating in bars and clubs but no one else has...

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M&C Saatchi Stockholm Standing Up for the LGBT Community ...

M&C Saatchi Stockholm Standing Up for the LGBT Community ... | LGBT Online Media, Marketing and Advertising | Scoop.it

All the people have equal human rights—to love and be loved, among others—even if the government restricts their freedom locally. To address the issue of LGBT persecution in Russia and legislative ban of the gay parade in Moscow, one of the biggest European annual gay pride festivals, Stockholm Pride has commissioned the creative agency M&C Saatchi Stockholm to created a social-media campaign that invites Russians to attend the event in Stockholm on July 30- August 3, 2013.

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Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck

Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck | LGBT Online Media, Marketing and Advertising | Scoop.it
The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing (Facebook, Twitter, etc.), but how it can all come together using the technology of #hashtags and ensuring those...
Matt Skallerud's insight:

The areas that have improved tremendously in 2013 include the empowerment of user-generated content for your business OUTSIDE of Facebook.  This includes the social media sharing programs that also use hashtag technology, such as Instagram, Vine and Tumblr.  It also includes various ways for you as a business to display this content, measure it and analyze it in order to make your online marketing outreach the best it can be.

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#IGLTA2013 Social Media Outreach Campaign and Foundation Donation

#IGLTA2013 Social Media Outreach Campaign and Foundation Donation | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to summarize what turned out to be an incredibly successful program held during the most recent IGLTA Convention this past May 2-4, 2013 in Chicago.  Our company, Pink Banana Media, helped set up and promote the hashtag...
Matt Skallerud's insight:

Measured by TweetReach.com and Facebook Insights, this campaign shows some of the highlights of IGLTA's 2013 convention shown in an incredibly rich, story format heavy with photos tagged in Instagram.

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Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video

Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video | LGBT Online Media, Marketing and Advertising | Scoop.it
Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - Video (RT @BACK2STONEWALL: Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - http://t.co/AUFqB4kX...
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Gov. Cuomo launches New York's largest tourism campaign in decades

I Love NY LGBT: The governor announced an I Love NY LGBT niche tourism initiative to market NewYork to the lesbian, gay, bisexual, transgender community, which accounts for approximately $70 billion in tourism spending in the U.S. every year.

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