LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Pink Egg Media Announces New Client, San Diego LGBT Pride

Pink Egg Media Announces New Client, San Diego LGBT Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

San Diego LGBT Pride, a nonprofit community enhancement organization that produces civic, cultural and educational programs and support and encourage pride within San Diego's lesbian, ...

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LGBT market - they will buy your products too

LGBT market - they will buy your products too | LGBT Online Media, Marketing and Advertising | Scoop.it
The gay community is a big part of the economy, but some advertisers don't get it.
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Advertising can be so Gay | three-cents.com

Advertising can be so Gay | three-cents.com | LGBT Online Media, Marketing and Advertising | Scoop.it

It really is a fine time to be gay. The world’s getting its rainbow on more than ever despite some insistent folks who aren’t that happy about it. But, if you’re part of the Westboro Baptist Church and genuinely believe the gays to be the evil you claim, your problems are a little bigger than myself and my mincing ilk.

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21 Best Quotes for Gay Pride Week 2013

21 Best Quotes for Gay Pride Week 2013 | LGBT Online Media, Marketing and Advertising | Scoop.it
“We’re sick of hearing people say, ‘That band is so gay,’ or ‘Those guys are fags.’ Gay is not a synonym for shitty. If you wanna say something’s shitty, say it’s shitty.
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How to live up to your LGBT marketing

How to live up to your LGBT marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

Gays and lesbians may not yet have full marriage equality in every state, but in the eyes of the wealth management industry, their money is as good as anyone's.Same-sex couples now walk hand-in-hand (Saw this and thought about my Media...

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36 Major Companies Celebrating Pride With Social Media

36 Major Companies Celebrating Pride With Social Media | LGBT Online Media, Marketing and Advertising | Scoop.it
With Pride month drawing to a close, some of the world's largest Pride celebrations will be happening this weekend in cities like New York, Paris, San Francisco, London, Dublin, Toronto, and Seattle, among others.
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Morgan Grebing's curator insight, July 2, 2013 1:28 PM

This article is simply amazing. It gives me chills and renews my hope in the human race. This page shows 36 companies that are showing their support for LGBT people. These ads make me want to buy their products because they show their support (which my sinical side makes me question whether it is partially an economic ploy). Regardless, it's beautiful and spectacular and I love it!

Sean G. Smith's curator insight, July 2, 2013 7:30 PM

So good to see this kind of stuff!

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Why Immigration Is the New Gay Marriage - Businessweek

Why Immigration Is the New Gay Marriage - Businessweek | LGBT Online Media, Marketing and Advertising | Scoop.it

Last Thursday the Senate passed an immigration reform bill that was dramatic in its scope and potential impact.

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Allied Media Conference Gives Voice & Representation to Marginalized Groups

Allied Media Conference Gives Voice & Representation to Marginalized Groups | LGBT Online Media, Marketing and Advertising | Scoop.it
By: Jason Lydon*/TRT Columnist— This month I am writing my column from Detroit, Michigan while attending the 15th Allied Media Conference (AMC). This space has been created for grassroots community...
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'I Love NY LGBT' website launched to help promote New York tourism

'I Love NY LGBT' website launched to help promote New York tourism | LGBT Online Media, Marketing and Advertising | Scoop.it

New York state making a pitch for gay visitors with a new "I Love NY LGBT" tourism website. Gov. Andrew Cuomo announced the campaign Saturday as lesbian and gay New Yorkers celebrated pride weekend.


Via Wendy Forbes
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South Florida Businesses Market to the LGBT Community

South Florida Businesses Market to the LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Restaurants, hotels, travel, beverages and entertainment have been the traditional businesses sponsoring and marketing to the audience, but with the opportunities rising and acceptance increasing, banks, malls, auto dealers, pharmacies, and jewelers are adding the LGBT target to their marketing plan. The list of local businesses supporting the LGBT events reads like a Who’s Who of South Florida businesses. They include Wells Fargo, Adams Furniture, The Isle Casino, Broward Health, Daoud’s Fine Jewelry, Arrigo Automotive, and Macy’s. From the 65 mile Pinecrest to the Keys Smart (Bike) Ride, to the Stonewall Parade and Festival in Wilton Manors, businesses have many sponsorship opportunities.

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Morgan Grebing's curator insight, July 2, 2013 2:05 PM

Another example of how buisnesses are welcoming the LGBT community into their buisnesses. What a great close to pride month!

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Lauderdale CVB ramps up LGBT summer marketing

Lauderdale CVB ramps up LGBT summer marketing | LGBT Online Media, Marketing and Advertising | Scoop.it
Lauderdale CVB ramps up LGBT summer marketing Sun-Sentinel The Greater Fort Lauderdale Convention & Visitors Bureau (CVB) is going full throttle with marketing and promotions aimed at boosting Lesbian Gay Bisexual and Transgender travel to the...
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Orlando still amiss for gay and lesbian travel market, says expert

Orlando still amiss for gay and lesbian travel market, says expert | LGBT Online Media, Marketing and Advertising | Scoop.it
Orlando is considered the top tourist destination in the world, but there’s still...
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Agency Celebrates Supreme Court Ruling With Gay Pride Windows

Agency Celebrates Supreme Court Ruling With Gay Pride Windows | LGBT Online Media, Marketing and Advertising | Scoop.it
Goodby, Silverstein & Partners created a large-scale installation to pay tribute to a landmark moment in US history. (Agency Celebrates Supreme Court Ruling With Gay Pride Windows: Goodby, Silverstein & Partners created a large-...
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MasterCard Canada: Being Accepted | Ads of the World™

MasterCard Canada: Being Accepted | Ads of the World™ | LGBT Online Media, Marketing and Advertising | Scoop.it
MasterCard Canada created this timely ad to celebrate both Toronto Pride Week and the US Supreme Court ruling on the DOMA.
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LGBT Market Trends & Destination Marketing

LGBT Market Trends & Destination Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

"As the global visibility of the lesbian, gay, bisexual and transgender (LGBT) community increases, there has a steady increase in interest in this community as a consumer group, a trend which is particularly evident in the travel industry.

Several destinations have just launched dedicated tourism campaigns targeting the LGBT market. Here is a selection of the latest initiatives"


Via Julien Dos Reis Pedro
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Keagan Kristoff's curator insight, December 4, 2013 11:24 PM

Equal rights for lesbian, gay, bi, and transgender (LGBT) population is hot topic in news today. With the recent gay marriage law passing in Illinois which legalizes gay marriage, I found this article about travel and its' affect on the LGBT community fitting to recent news stories. 

 According to the World Tourism Organization and International Gay and Lesibian Travel Association, men associated with the LGBT population take an average of 3.9 trips per year where a woman takes 3.3 trips per year. Research also shows that the LGBT community spends higher than the average person while traveling and that they are highly influenced by social media, technology and word of mouth. This proves that the tourism industry must think of creative ways to market to the LGBT community. This article provided examples of two campaigns in marketing toward their target publics. First, New Zealand launched its'  "Make history" campaign which promotes a competition that offers free travel, wedding, and a honeymoon to the first same-sex couple to wed in New Zealand. This competition provides free coverage to promote New Zealand as a same-sex friendly wedding and travel desitination. The logo used to promote the competition is even same-sex oriented by having bold white letters for "Choose to Make," and rainbow letters for "history." The second campaign is created by the state of New York. New York created their own campaign geared toward LGBT travelers. The governor of New York launched a LGBT tourism website that featured a calendar of LGBT events and popular destinations. In addition, the website dedicated part of the website to information about the history of New York's LGBT community. Also, the campaign logo takes the original red heart in the slogan,  " I love NY" and replaces it with a rainbow heart. Finally, a promotional video was released that showed same-sex couples enjoying themselves at destinations across the state of New York. Public opinion affects public relations. The change of marriage laws opened up a new population for wedding and travel destinations. Without this change, marketers would have never been able to target their campaigns toward the LGBT community. "Public opinion is a public's expressed attitudes on a particular topic at a particular moment in time (Guth & Marsh 268)."  It is no secret that gay rights is a top topic of discussion nowadays. With more states and countries passing laws legalizing gay marriage it makes since to gear travel destinations toward this population. Unfortunately, trying to gain the LGBT population's attention may turn off other conservative markets. However, the benefits outweigh the cost because not only are marketers gaining a new population to target but, also the support and respect from LGBT supporters. A pat on the back is deserved to these destinations that are choosing to ethically include all types of travelers in their campaigns.
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Gay travel emerges as an out and out success

Gay travel emerges as an out and out success | LGBT Online Media, Marketing and Advertising | Scoop.it
Hotels can no longer afford to simply hang a rainbow flag if they want to attract the pink dollar. It's a market now counted in the billions.

Via Gay Traveler
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Gay Traveler's curator insight, July 4, 2013 7:16 AM

A perspective on the LGBT market in Australia.

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Facebook's Big Gay Question

Facebook's Big Gay Question | LGBT Online Media, Marketing and Advertising | Scoop.it

Most technology companies have vague mission statements that put a feel-good gloss on how they make money.

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Morgan Grebing's curator insight, July 3, 2013 11:07 AM

Half of this article is about how Facebook CEO Mark Zuckerberg and some of his staff were a part of San Fransico's Pride Parade. The other half is how Facebook played an undeniable role in helping to bring awareness to gay and lesbian rights and ultimately over turning DOMA.

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Data Journalism is improving – fast

Data Journalism is improving – fast | LGBT Online Media, Marketing and Advertising | Scoop.it

The Guardian won the Storytelling Big Media category, with this compelling graphic showing the situation of gay rights for each state of the US.

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Morgan Grebing's curator insight, July 2, 2013 2:08 PM

This article shows different graphs that measure by state the rights that are given to LGBT individuals. This gives an undeniable visual as to what regions  believe equality and which do not.

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So long, farewell: today we close Pam’s House Blend – a look back. It’s been real.

So long, farewell: today we close Pam’s House Blend – a look back. It’s been real. | LGBT Online Media, Marketing and Advertising | Scoop.it
The Blend has been a virtual coffeehouse where vigorous (but polite) political expression was encouraged on myriad topics including LGBT issues, race (So long, farewell: today we close Pam's House Blend -- a look back.
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Shane Bitney Crone: Helping Inspire the LGBT Movement With His Tragic Love Story, ‘BRIDEGROOM’ [#PROUDTOLOVE YouTube Series]

Shane Bitney Crone: Helping Inspire the LGBT Movement With His Tragic Love Story, ‘BRIDEGROOM’ [#PROUDTOLOVE YouTube Series] | LGBT Online Media, Marketing and Advertising | Scoop.it
Tom and Shane quickly fell in love and began building a life together in Los Angeles. Over the next six years, Tom and Shane traveled the world and together adopted a dog, bought a house and started their own business.
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Davey Wavey: He's Shirtless, Gay And Not Afraid To Talk About It ...

Davey Wavey: He's Shirtless, Gay And Not Afraid To Talk About It ... | LGBT Online Media, Marketing and Advertising | Scoop.it
If YouTuber Davey Wavey were to appear in a talent show, his act would be comprised of a long monologue of penis jokes that he would recite shirtless and/or pantsless. That's just the kind of guy he is.
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Minnesota businesses' gay marriage advantage

Minnesota businesses' gay marriage advantage | LGBT Online Media, Marketing and Advertising | Scoop.it
Minnesota businesses' gay marriage advantage Finance and Commerce No matter where they stand morally on gay marriage, Minnesota business owners should recognize that they now have an advantage over peers in neighboring states when it comes to the...
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GLBT Chamber's curator insight, June 29, 2013 1:20 PM

Texas Lawmakers should take notice.

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MediaPost Publications LGBT Market Is Affluent And Influential

MediaPost Publications LGBT Market Is Affluent And Influential | LGBT Online Media, Marketing and Advertising | Scoop.it

With the Supreme Court rulings on the Defense of Marriage Act (DOMA) and Proposition 8 in the books, now is a good time for marketers to look at the growing influence of LGBT Americans, and not just in politics, but in terms of the market for consumer brands.

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Top brands come out on social media in support of gay marriage ruling

Top brands come out on social media in support of gay marriage ruling | LGBT Online Media, Marketing and Advertising | Scoop.it
Facebook and Twitter were both overrun with users backing the overturning of key components of DOMA on Wednesday. Many big-name companies did the same.
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Sean G. Smith's curator insight, July 2, 2013 7:36 PM
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Sean G. Smith's curator insight, July 21, 2013 7:32 PM

This list of companies that is provided really shows a lot of growth and support on many different levels. I think that it is extremely important for a company to be well-rounded and open-minded to every single set of diverse consumers. There are less people in this world who are full of hatred and prejudice than there are people who are accepting of everyone. It makes a big statement for a company to come out and say that they support equal rights, and these companies have had no problem doing so.

When companies come out like this, there is always a big chance of backlash and I'm pretty sure they have all suffered from it. Although there is backlash, that is just about the biggest thing they have to deal with. Picture it being all over the news and social media sites and think of all the publicity they are getting. They've already won, right? Well I think they have. It just goes to show that people are no longer standing for discrimination, and these companies fully support the new direction that this country and this market is headed in.