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From
twitter
RT @MariaMahl1: Brilliant @smithmegan kicking off the first #WhiteHouseLGBT Innovation summit w @lepitts #LGBTBiz http://t.co/Rxap2nO57m 
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Following on our recent announcement last month of our company's ability to target YOUR LGBT Target Demographic online using Programmatic Ad Buying Technology and Real-Time Ad Bidding, we are proud to announce our updated capability to target YOUR LGBT Demographic on both mobile-optimized LGBT websites and LGBT mobile apps, including Grindr, Scruff and Hornet.
notstraight's curator insight,
July 8, 2014 10:59 AM
Pink Banana Biz Target Mobile LGBT Users on Grindr, Scruff, Hornet and more
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When San Diego LGBT Weekly had the opportunity to speak with Raymond Braun, a man who, not quite 25, was named one of Forbes Magazine's 30 most influential Americans under 30...
notstraight's curator insight,
July 8, 2014 10:59 AM
#ProudToPlay: The world of sports gets the YouTube treatment
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Less than a decade ago, the launch of independent bus services providing low-cost travel between D.C. and New York City was an evolving and unreliable transit option. Two local entrepreneurs set out to correct deficiencies plaguing prior start-ups.
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Major corporations are expanding supplier diversity programs to include LGBT-owned businesses, boosting their visibility. But the programs come with unexpected complications, including sales staff hesitant to identify their employers as LGBT majority-owned.
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From
e27
In a much-celebrated move timed during this year's Pride Month, US President Barack Obama expressed his unequivocal support for the Lesbian, Gay, Bisexual, and Transgender (LGBT)...
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This weekend marked the 44th annual LGBT Pride event in San Francisco. An estimated 1.7 million people attended the festivities, and among them were thousands of employees from several prominent tech companies, who marched in Sunday's parade.
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Now, he has written a candid and unsparing book about his tortured life as a closeted gay chief executive, “The Glass Closet: Why Coming Out Is Good for Business.” He thus...
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StartOut is a national nonprofit organization that aims to strengthen the lesbian gay bisexual transgender business community, provide resources to entrepreneurs and raise their visibility. Founded in 2009, StartOut now has chapters in Austin, Boston, New York, Los Angeles, Chicago, San Francisco, Seattle and Denver.
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From
www
In a first of a kind program, the U.S. Agency for International Development will donate $1.2 million to a partnership that will help LGBT-owned businesses in developing countries. The partnership, with the National Gay & Lesbian Chamber of Commerce, based in Washington, D.C., will provide a total of $4 million for business development in Colombia, Mexico, and Peru, with more countries soon to follow. NGLCC will donate the balance of the funds.
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A new London company has been created to the assist gay and lesbian market with private and personalised event management services.
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Many major brands have been vocal on both sides of the gay rights issue. It's not advertising—and for that reason, it may be the best kind of marketing.
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LGBT consumers voted, and the results are in for BrandIndex's annual list of companies most revered by our community.
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In late June, San Francisco held its 44th annual Pride parade, which saw several companies, including Apple, marching in support of the LGBT...
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When Selisse Berry began advocating for equal treatment of gays in the workplace, the reception was more than chilly. It was frozen. She walked into conference rooms where forced attendees sat with their arms folded and Bibles on their laps. They tripped over the word, "le-le-le-lesbian."
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NPR this week ran a story that will surprise no one who's picked up any gay-interest magazine over the past several years: advertising, more and more, is aware that gay people exist and is thus pitching...
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It was great when companies began embracing the LGBT community in ads and on social media. It wasn’t a popular thing to do—heck, you might risk a boycott. At this point, though, it’s just getting silly: Burger King has announced it will sell “the Proud Whopper”—a regular Whopper in a rainbow wrapper and an inscription that reads “”We are all the same inside.”
notstraight's curator insight,
July 8, 2014 11:00 AM
Burger King Embraces Gay Agenda, Introduces "Proud Whopper." No, Seriously.
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Back in the 80s, Gene Falk, chief executive officer at StartOut, an organization that helps gay entrepreneurs, says there was an unspoken “Don't Ask, Don't Tell” policy in...
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Along with JetBlue, Wells Fargo and Anheuser-Busch have been corporate sponsors at the Long Beach Pride festival for at least seven years, said Frank Rubio, vice president of the Long Beach Pride Gay and Lesbian Festival.
Michelle Windhausen's curator insight,
July 2, 2014 10:46 AM
“What we’re witnessing is the idea that you don’t have to isolate gay ads and messaging to markets only intended for gay people,” Bob Witeck, President, Witeck Communications
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From
fortune
Are there people who won’t buy Apple’s products — or invest in its stock — because Tim Cook attended San Francisco’s Pride Parade Sunday, posed for a selfie, and tweeted about it to his 534,811 followers?
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A record number of tech firms are showing their pride this weekend at San Francisco's annual gay pride parade.
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Press Pass Q: What part of Living Out is the most popular? Publisher David Kilmnick: There is no one “most popular” part of Living Out. Feedback from readers indicates an even split between enjoying the vast amount of news provided, both local, international and national, the thought provoking op-ed pieces, travel columns, Be Scene photo section and celebrity interviews, and arts and culture. We continually receive great feedback about the design and layout of the publication as well.
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This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade.
notstraight's curator insight,
July 8, 2014 11:00 AM
How Banana Republic Moved From Skinny Models to Gay Guys
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Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign.
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The 90-year-old brand, Betty Crocker, famous for their kitchen products including baked goods and cookbooks, has also been a champion of gay rights through various outreach opportunities and now seeks to help capitalize on the...
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