LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe

6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe | LGBT Online Media, Marketing and Advertising | Scoop.it

Nissan takes an unusual approach to humor with its new commercial in which a young man “comes out” -- as the owner of an Infiniti to his conservative, BMW-loving father. “You must have always...

Matt Skallerud's insight:

Coming-out as a theme or metaphor in commercials is relatively new to the U.S. market, but it has been used as an attention-grabbing devise in other markets as far back as 2001, including, most recently, this spring by McDonald’s McCafe in Taiwan, the first Asian country poised to legalize same-sex marriage.

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Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades

Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades | LGBT Online Media, Marketing and Advertising | Scoop.it
Alaska Airlines Vice President, Airport Operations and Customer Service Division Jeff Butler worked his way up through the ranks. Over the years, he has helped develop many protections for LGBTQ employees.
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First Online Resource For Lesbian Business Owners Launches

First Online Resource For Lesbian Business Owners Launches | LGBT Online Media, Marketing and Advertising | Scoop.it

Despite recent gains in public support for the LGBT community, lesbian businesses seem to be left behind. Only 1.2% of businesses in the US are lesbian-owned and many of these face disadvantages. A new website hopes to change that when it launches this Pride. The Lesbian Business Community (The LBC) is the first and only online resource by and for lesbians and lesbian business owners.

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Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer | LGBT Online Media, Marketing and Advertising | Scoop.it
It might not be as important as the Supreme Court's same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook's coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It's a small one—small and tasty, actually.

Via Gay Ad Network
Matt Skallerud's insight:

Goldfish crackers are going gay... Well, gay-friendly, at least. Starting this summer, select packaging of the Pepperidge Farm snack will feature a new logo of multicolored fish (a reference to the rainbow flag that signifies the diversity of the gay community.) Already a sponsor of the pride parades in New York and Philadelphia, this year Goldfish will also underwrite the parades in Cincinnati, the Twin Cities and Norwalk, Conn. Overall, the company has pledged to double its pride-related activities. 

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Gay Ad Network's curator insight, June 3, 2016 6:20 PM

Each year, more an more advertisers are reaching out to include LGBT parents in their marketing mix.

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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The Focus Group June 11 – John Lake from Wells Fargo

John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.

Matt Skallerud's insight:

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Matt Skallerud's curator insight, June 11, 2016 9:54 AM

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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The kind of visuals being used in content creation is rapidly changing

The kind of visuals being used in content creation is rapidly changing | LGBT Online Media, Marketing and Advertising | Scoop.it
The success of every creative project rests on the power of its visuals. So whether you're using photography, video or a combination of the two, you need to know about the latest visual trends.
Matt Skallerud's insight:

The 2010s have seen big brands change the way they portray families in a bid to remain globally relevant and emotionally engaging. Marketing and advertising now commonly features single parents, gay parents, stay-at-home dads and blended families.

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