LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Secret Deodorant Debuts Groundbreaking Transgender Ad

Secret Deodorant Debuts Groundbreaking Transgender Ad | LGBT Online Media, Marketing and Advertising | Scoop.it

A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms. 

Matt Skallerud's insight:

The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.” 

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An IBM chief explains how the tech giant has influenced the wider business world on LGBT+ diversity

An IBM chief explains how the tech giant has influenced the wider business world on LGBT+ diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
Claudia Brind-Woody, vice president and managing director, speaks to BI about LGBT+ diversity and how it is shaping the wider tech and business community.
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Businesses find new opportunities with LGBT certification

Businesses find new opportunities with LGBT certification | LGBT Online Media, Marketing and Advertising | Scoop.it

Dina Proto, cofounder of Teazled Greeting Cards and Gifts, which focuses on the needs of the lesbian, gay, bisexual and transgender community, was looking for ways to grow the business she launched with her wife in 2011.

Matt Skallerud's insight:

A friend suggested Proto consider having her venture certified as a women-owned business enterprise. While researching the process, Proto discovered the Supplier Diversity Initiative, created in 2004 by the National Gay & Lesbian Chamber of Commerce, which certifies LGBT businesses. The goal is to make connections with the country’s leading corporations and each other.

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Jenn T. Grace: Tips For Marketing To LGBTQ Consumers

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers | LGBT Online Media, Marketing and Advertising | Scoop.it
Jenn T. Grace, the self-proclaimed 'Professional Lesbian', is a speaker, author, podcaster, coach and entrepreneur who specializes in teaching straight people how to market to gay people and gay people how to market to themselves.
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Focus Group Radio - Appointment Radio for the LGBT Professional

Focus Group Radio - Appointment Radio for the LGBT Professional | LGBT Online Media, Marketing and Advertising | Scoop.it
Meet Revolutionary LGBT marketing and advertising executives. Tim Bennett and John Nash, co-hosts of The Focus Group.  Tim and John invite you to share in a friendship spanning 30 plus years while serving up the savvy side of nine to five every Saturday across multiple media platforms.
Matt Skallerud's insight:

The Focus Group, is America’s first radio talk show developed and created from a LGBT point of view and has established itself “appointment radio” for the LGBT audience that desires representation beyond the stereotypical. LGBT professionals are often informed in career and business by their identity, which in many cases needs to be carefully managed throughout their working years.  Tim and John speak to that reality by providing actionable information and insights delivered in an entertaining radio talk show format.

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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The Focus Group June 11 – John Lake from Wells Fargo

John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.

Matt Skallerud's insight:

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Matt Skallerud's curator insight, June 11, 2016 9:54 AM

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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The kind of visuals being used in content creation is rapidly changing

The kind of visuals being used in content creation is rapidly changing | LGBT Online Media, Marketing and Advertising | Scoop.it
The success of every creative project rests on the power of its visuals. So whether you're using photography, video or a combination of the two, you need to know about the latest visual trends.
Matt Skallerud's insight:

The 2010s have seen big brands change the way they portray families in a bid to remain globally relevant and emotionally engaging. Marketing and advertising now commonly features single parents, gay parents, stay-at-home dads and blended families.

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Davler Media coming out with LGBT mag next year

Davler Media coming out with LGBT mag next year | LGBT Online Media, Marketing and Advertising | Scoop.it

Exuberance, a new design magazine aimed at the gay market, is set to debut next spring in New York.

Miller has tapped Jason Kontos, a top editor at glossies at Hearst for more than two decades, as editor-in-chief. Kontos was decorating editor of House Beautiful and editor-in-chief of Colonial Homes and Classic Home, as well as executive editor of Country Living and Victoria in a 24-year career at Hearst.

Matt Skallerud's insight:

Davler Media Group, headed by CEO David Miller, who publishes City Guide and Big Apple Parent, is launching the title with the tagline “Design in living for LGBT.”

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The 17 most powerful LGBT+ executives in the world

The 17 most powerful LGBT+ executives in the world | LGBT Online Media, Marketing and Advertising | Scoop.it
OUTstanding lists 100 people who it thinks challenges the presumption that you can't be openly LGBT+ and successful in business.
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Why it matters for LGBT entrepreneurs to come ‘out’

Why it matters for LGBT entrepreneurs to come ‘out’ | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s commonplace to think that a person’s sexual orientation is a private matter and irrelevant in business. After Apple CEO Tim Cook came out as a gay man, a substantial portion of social media comments, tweets, and shares asked, “Why would he do this?” which seems to imply that, first, no one should care, and second, people don’t want to know Cook’s orientation.  But conventional wisdom is wrong. Research suggests that, for LGBT entrepreneurs at least, and perhaps others in their orbit, being “out” is relevant in many ways.

Matt Skallerud's insight:

There have been only a handful of articles, conference and research papers, and chapters written about lesbian, gay, bisexual, and transgender (LGBT) entrepreneurs. In 2005, Syracuse University’s Minet Schindehutte and two coauthors published the largest study ever undertaken until that point of LGB entrepreneurs in the United States. Their data set included responses from more than 300 LGB founding business owners and clearly established that LGB entrepreneurs, when starting their companies, face greater obstacles than their straight counterparts. Being LGB adversely affected their ability to engage suppliers, obtain licenses, market their businesses, hire employees, and access loans from commercial banks. 

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The Business of Gay Pride

The Business of Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride events have become a commercial hit around the world but are they losing sight of their political roots? India Ross reports
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6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe

6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe | LGBT Online Media, Marketing and Advertising | Scoop.it

Nissan takes an unusual approach to humor with its new commercial in which a young man “comes out” -- as the owner of an Infiniti to his conservative, BMW-loving father. “You must have always...

Matt Skallerud's insight:

Coming-out as a theme or metaphor in commercials is relatively new to the U.S. market, but it has been used as an attention-grabbing devise in other markets as far back as 2001, including, most recently, this spring by McDonald’s McCafe in Taiwan, the first Asian country poised to legalize same-sex marriage.

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Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades

Outstanding Voices: Alaska Airlines exec Jeff Butler has been protecting LGBTQ employees for decades | LGBT Online Media, Marketing and Advertising | Scoop.it
Alaska Airlines Vice President, Airport Operations and Customer Service Division Jeff Butler worked his way up through the ranks. Over the years, he has helped develop many protections for LGBTQ employees.
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First Online Resource For Lesbian Business Owners Launches

First Online Resource For Lesbian Business Owners Launches | LGBT Online Media, Marketing and Advertising | Scoop.it

Despite recent gains in public support for the LGBT community, lesbian businesses seem to be left behind. Only 1.2% of businesses in the US are lesbian-owned and many of these face disadvantages. A new website hopes to change that when it launches this Pride. The Lesbian Business Community (The LBC) is the first and only online resource by and for lesbians and lesbian business owners.

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Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer | LGBT Online Media, Marketing and Advertising | Scoop.it
It might not be as important as the Supreme Court's same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook's coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It's a small one—small and tasty, actually.

Via Gay Ad Network
Matt Skallerud's insight:

Goldfish crackers are going gay... Well, gay-friendly, at least. Starting this summer, select packaging of the Pepperidge Farm snack will feature a new logo of multicolored fish (a reference to the rainbow flag that signifies the diversity of the gay community.) Already a sponsor of the pride parades in New York and Philadelphia, this year Goldfish will also underwrite the parades in Cincinnati, the Twin Cities and Norwalk, Conn. Overall, the company has pledged to double its pride-related activities. 

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Gay Ad Network's curator insight, June 3, 2016 6:20 PM

Each year, more an more advertisers are reaching out to include LGBT parents in their marketing mix.