LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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The pink yuan: how Chinese business is embracing the LGBT market

The pink yuan: how Chinese business is embracing the LGBT market | LGBT Online Media, Marketing and Advertising | Scoop.it
While businesses in China are embracing the ‘pink economy’, their human resources policies aren’t embracing LGBT rights
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LGBT Chamber initiative encourages corporate activism

LGBT Chamber initiative encourages corporate activism | LGBT Online Media, Marketing and Advertising | Scoop.it

The Nashville LGBT Chamber’s ‘Tennessee Thrives’ initiative is a coalition of approximately 300 businesses and business organizations that are committed to maintaining a thriving economy for a Tennessee that welcomes all hard working people.

Matt Skallerud's insight:

One objective of Tennessee Thrives is to make legislators think twice before proposing or passing bills that put the state’s ability to attract talent, visitors, or corporate investment at risk. Since the launch of the Tennessee Thrives website, www.tennesseethrives.org, over 190 companies have signed the pledge.

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Lloyd's of London's Inga Beale made a dame in New Year honours list

Lloyd's of London's Inga Beale made a dame in New Year honours list | LGBT Online Media, Marketing and Advertising | Scoop.it
Beale, Lloyd’s first female boss, recognised along with Mumsnet’s Justine Roberts and designer Anya Hindmarch, who get CBEs
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QVegas to become online-only QLife, serving Vegas, LA and NYC

QVegas to become online-only QLife, serving Vegas, LA and NYC | LGBT Online Media, Marketing and Advertising | Scoop.it
At this month’s 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBT lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching January 1, 2017.
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Bumble invests in gay dating app Chappy

Bumble invests in gay dating app Chappy | LGBT Online Media, Marketing and Advertising | Scoop.it

Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy.

Matt Skallerud's insight:

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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Matt Skallerud's curator insight, December 16, 2016 7:17 AM

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBT Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

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HRC launches 2017 Corporate Equality Index in Mexico City

HRC launches 2017 Corporate Equality Index in Mexico City | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign on Tuesday launched its 2017 Corporate Equality Index at an event that took place in Mexico City.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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'PINK ECONOMY' in China set to soar as companies target LGBT community

'PINK ECONOMY' in China set to soar as companies target LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. 

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

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LGBTMPA Interviews Matt Skallerud of Pink Banana Media

LGBTMPA Interviews Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.

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LGBTMPA Interviews Gary Murakami

LGBTMPA Interviews Gary Murakami | LGBT Online Media, Marketing and Advertising | Scoop.it

"Life's most persistent and urgent question is, What are you doing for others?" -Martin Luther King, Jr.

Matt Skallerud's insight:

LGBTMPA takes a moment to chat with Gary Murakami, CMP, CMM, Director of Global Sales for MGM Resorts International to get his insights and thoughts on the importance of professional involvement in industry associations and specifically, LGBTMPA. Gary is currently on the Board of Directors for Professional Convention Management Association (PCMA) and a member of the Convention Industry Council APEX Standards Committee. He is also actively involved in LGBT organizations including serving as Chair of the International Gay & Lesbian Travel Association (IGLTA) Foundation Board of Directors and Chair for the Out & Equal San Francisco Bay Area Affiliate.

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Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists | LGBT Online Media, Marketing and Advertising | Scoop.it
With 3 million active users, Hornet is the top hookup app in France, Taiwan, Brazil and Russia.
Matt Skallerud's insight:
 

While it’s not as big as Grindr, the gay dating app Hornet took a big step forward: The company has secured an$8 million investment from Ventech China, a Shanghai-based venture capitalist firm.

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250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
1st China LGBT Advertising Showcase, Annual Community Report Released
Matt Skallerud's insight:

WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai. 

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2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
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WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview

WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview | LGBT Online Media, Marketing and Advertising | Scoop.it

"I am publicity phobic" Steve Clarke announces, laughing nervously and squirming at the sound of the dictaphone being turned on.

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This Moving Short From Kodak Demonstrates The Power Of Love

This Moving Short From Kodak Demonstrates The Power Of Love | LGBT Online Media, Marketing and Advertising | Scoop.it
Understanding follows a young man as he comes out to his family.
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14 rising LGBTI business influencers to follow on Twitter

14 rising LGBTI business influencers to follow on Twitter | LGBT Online Media, Marketing and Advertising | Scoop.it
Last year we ran a list of ‘14 LGBT Business Advocates to follow on Twitter‘, which included the likes of Tim Cook (Apple) and Leanne Pittsford (Lesbians Who Tech). One year down the line, we thought we’d add a few more names to the list.
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QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York

QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York | LGBT Online Media, Marketing and Advertising | Scoop.it

First Issue of New Lifestyle and Entertainment Digital Publication to Appear January 1, 2017

Matt Skallerud's insight:

Today at the 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBTQ lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching Jan. 1, 2017.

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Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBT Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

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Ex-Fab Founder Jason Goldberg Scores Funding for New Startup

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup | LGBT Online Media, Marketing and Advertising | Scoop.it

The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.

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Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director | LGBT Online Media, Marketing and Advertising | Scoop.it

Click here to edit the Logo, the Emmy® award-winning and leading entertainment brand inspired by the LGBTQ community, today announced that Matthew Breen would be joining the network as Editorial Director. Breen comes to Logo from The Advocate and Out magazines, where he served as editor-in-chief and deputy editor, respectively

Matt Skallerud's insight:

of Connected Content at Logo/VH1 where he’ll be responsible for leading the editorial strategy for New Now Next, Logo’s home for the latest in pop culture, music, movies, TV, news and more, as well as the network’s digital properties.

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17 Agencies Form Diversity Network

17 Agencies Form Diversity Network | LGBT Online Media, Marketing and Advertising | Scoop.it

Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. 

Matt Skallerud's insight:

The network, defined as “diversity of thought,” includes Alom, BaselineGroupNY, Boost Rewards and Glue, each selected to represent and highlight gender, sexual orientation, race and cultural diversity. That mission is underscored with their memberships in organizations such as the National Minority Supplier Development Council, the Women Business Enterprise National Council and the National Gay & Lesbian Chamber of Commerce.

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PRESSING QUESTIONS: Echo Magazine of Phoenix

PRESSING QUESTIONS: Echo Magazine of Phoenix | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Managing Editor KJ Philp by Joe Siegel Geographic coverage area: Arizona: Greater Phoenix Area, Flagstaff, Tucson
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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is

Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is | LGBT Online Media, Marketing and Advertising | Scoop.it

Nine amazing startups led by #LGBT entrepreneurs showed us what they’re made of today at #StartOutDemoDay hosted by Twitter NYC and StartOut — 4 out of 9 were led by women, 1 by a Trans entrepreneur.

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