LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
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Rejecting the Status Quo - Creating a Safer Internet with .Gay

Rejecting the Status Quo - Creating a Safer Internet with .Gay | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The internet has long been a place where LGBTQ people go to build relationships, express ourselves, and promote visibility of our lived experiences — and yet, for all the internet’s openness and accessibility, it also holds prejudice, hate and discrimination. 

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2020 Superbowl Ads Are Making History for LGBTQ+ Inclusivity

2020 Superbowl Ads Are Making History for LGBTQ+ Inclusivity | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Ads starring Jonathan Van Ness, Lil Nas X, Kim Chi, Miz Cracker, and more are creating unprecedented queer visibility on football's biggest stage.

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Hallmark Channel Pulled Zola Ad After Pressure From Anti-LGBTQ Groups

Hallmark Channel Pulled Zola Ad After Pressure From Anti-LGBTQ Groups | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The Hallmark Channel pulled ads for wedding planning company Zola featuring a same-sex couple after pressure from several anti-LGBTQ groups, which prompted Zola to pull all of their ads from the network.
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These Are The LGBT Projects Your ‘Movember’ Money Funds

These Are The LGBT Projects Your ‘Movember’ Money Funds | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Movember has funded several empowering LGBT projects globally over the last few years mostly focused on tackling discrimination and supporting mental health in the LGBT community

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The unique role corporations played in the fight for LGBTQ rights

The unique role corporations played in the fight for LGBTQ rights | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Carlos Ball, author of "The Queering of Corporate America," explains how gay rights activists and corporations went from adversaries to partners.

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Renault's Gay Car Commercial Is the Straightest Thing I've Ever Seen

Renault's Gay Car Commercial Is the Straightest Thing I've Ever Seen | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

All it means is that LGBTQ inclusion in commercial imagery is good for business!

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From Rehab To Pot Industry Success: A Millennial Tells His Story In Brash New Memoir

From Rehab To Pot Industry Success: A Millennial Tells His Story In Brash New Memoir | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Jackson D. Tilley has a career in the legal cannabis industry that many would covet. But it hasn't come without a price, which Tilley recounts in a bold new memoir that should be required reading for anyone interested in the space.

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Media firm Iconic Labs buys Gay Star News for £1

Media firm Iconic Labs buys Gay Star News for £1 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Iconic Labs, the media firm run by three former Unilad bosses, has bought the intellectual property of Gay Star News...

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Gay Dating App Blued Said to Plan U.S. IPO at $1 Billion Value

Gay Dating App Blued Said to Plan U.S. IPO at $1 Billion Value | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Blued, China’s largest gay-dating app, is planning a U.S. initial public offering that could raise about $200 million, according to people familiar with the matter.

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How Multinationals Can Help Advance LGBT Inclusion Around the World

How Multinationals Can Help Advance LGBT Inclusion Around the World | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

As the rainbow flags come down in New York City after the WorldPride and Stonewall 50 celebrations, and as flags go up for pride events in other parts of the world, it’s worth asking: where do we stand on global LGBT rights?

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Multicultural Audiences Remain Underrepresented in Marketing

Multicultural Audiences Remain Underrepresented in Marketing | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.

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Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift

Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Opinion: Take note from younger generations while creating campaigns.

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Big Gay Ice Cream Cofounder on Growing His Business

Big Gay Ice Cream Cofounder on Growing His Business | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Big Gay Ice Cream has grown from an ice cream truck to brick-and-mortar locations to now having a full retail line in stores on both coasts.

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Here Os - Aaron Walton

Here Os - Aaron Walton | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

This episode of Here Os features Aaron Walton, co-founder of influential marketing and advertising company Walton Isaacson.

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Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers

Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Hallmark's rapid reversal on a same-sex marriage ad is a reflection of how rapidly the cross-currents of social media can change — and a lesson for brands on how responding to online feedback can be a double-edged sword in the age of Twitter.

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A Conversation with Dustin Woehrmann, Owner & Creative Director of Communify

A Conversation with Dustin Woehrmann, Owner & Creative Director of Communify | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The LGBTQ community has become such an important part of New Orleans’ celebratory culture over the past decade.

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How Smirnoff and On the One helped make nightlife safer for the LGBT community

How Smirnoff and On the One helped make nightlife safer for the LGBT community | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

On the One won the ‘Best in Brand Purpose’ category at The Drum Social Purpose Awards 2019 for its ‘We’re Open’ work for Diageo (Smirnoff) and the LGBT Foundation. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.

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Blackstone to buy owner of Austin's Bumble and Chappy dating apps

Blackstone to buy owner of Austin's Bumble and Chappy dating apps | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Private equity giant Blackstone Group is taking a majority stake in the owner of Austin-based dating apps Bumble and Chappy. Under the deal, Blackstone will acquire MagicLab, a London-based company that operates a suite of dating apps including Bumble, Chappy, Badoo and Lumen. The transaction values MagicLab at about $3 billion and comes less than a year after Blackstone launched a growt

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Puerto Vallarta to Host LGBTQ Journalists/Owners

Puerto Vallarta to Host LGBTQ Journalists/Owners | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Some of the biggest leaders from the LGBTQ media industry will speak at the 2019 National Equality Media Association (NEMA) conference.

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‘Starting a business has made me a lot more frugal’

‘Starting a business has made me a lot more frugal’ | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Lawyer and campaigner Steve Wardlaw on his spending habits – and why one classic car isn’t enough

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In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire

In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A study showed three-quarters of the examined articles on LGBT topics were flagged as “inappropriate.”

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LGBTQ Businesses and Lawyers the Focus of New Partnership at Porter Wright

LGBTQ Businesses and Lawyers the Focus of New Partnership at Porter Wright | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Under a new initiative, Porter Wright will seek out co-counsel relationships for client matters with solo practitioners and small law firms that have been certified as an LGBTQ-owned business.

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Puerto Vallarta hosts LGBTQ media conference this October

Puerto Vallarta hosts LGBTQ media conference this October | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The Puerto Vallarta Tourism Board announced that the National Equality Media Association will hold its annual conference in Puerto Vallarta in October 2019

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LGBT publisher Gay Star News to close

LGBT publisher Gay Star News to close | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Online LGBT+ media group Gay Star News is reportedly going into liquidation tomorrow (July 29), leaving around 20 staff without jobs.

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Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades

Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Whitman Insight Strategies and BuzzFeed News did a national poll for pride — LGBTQ people overestimate their share of the population and say Instagram is making them sad.

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