LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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HRC launches 2017 Corporate Equality Index in Mexico City

HRC launches 2017 Corporate Equality Index in Mexico City | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign on Tuesday launched its 2017 Corporate Equality Index at an event that took place in Mexico City.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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'PINK ECONOMY' in China set to soar as companies target LGBT community

'PINK ECONOMY' in China set to soar as companies target LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. 

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

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LGBTMPA Interviews Matt Skallerud of Pink Banana Media

LGBTMPA Interviews Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.

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LGBTMPA Interviews Gary Murakami

LGBTMPA Interviews Gary Murakami | LGBT Online Media, Marketing and Advertising | Scoop.it

"Life's most persistent and urgent question is, What are you doing for others?" -Martin Luther King, Jr.

Matt Skallerud's insight:

LGBTMPA takes a moment to chat with Gary Murakami, CMP, CMM, Director of Global Sales for MGM Resorts International to get his insights and thoughts on the importance of professional involvement in industry associations and specifically, LGBTMPA. Gary is currently on the Board of Directors for Professional Convention Management Association (PCMA) and a member of the Convention Industry Council APEX Standards Committee. He is also actively involved in LGBT organizations including serving as Chair of the International Gay & Lesbian Travel Association (IGLTA) Foundation Board of Directors and Chair for the Out & Equal San Francisco Bay Area Affiliate.

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Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists | LGBT Online Media, Marketing and Advertising | Scoop.it
With 3 million active users, Hornet is the top hookup app in France, Taiwan, Brazil and Russia.
Matt Skallerud's insight:
 

While it’s not as big as Grindr, the gay dating app Hornet took a big step forward: The company has secured an$8 million investment from Ventech China, a Shanghai-based venture capitalist firm.

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250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
1st China LGBT Advertising Showcase, Annual Community Report Released
Matt Skallerud's insight:

WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai. 

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Marketing Pioneer Robyn Streisand Named To OUT100

Marketing Pioneer Robyn Streisand Named To OUT100 | LGBT Online Media, Marketing and Advertising | Scoop.it

New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.

Matt Skallerud's insight:

OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.

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Secret Deodorant Debuts Groundbreaking Transgender Ad

Secret Deodorant Debuts Groundbreaking Transgender Ad | LGBT Online Media, Marketing and Advertising | Scoop.it

A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms. 

Matt Skallerud's insight:

The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.” 

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An IBM chief explains how the tech giant has influenced the wider business world on LGBT+ diversity

An IBM chief explains how the tech giant has influenced the wider business world on LGBT+ diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
Claudia Brind-Woody, vice president and managing director, speaks to BI about LGBT+ diversity and how it is shaping the wider tech and business community.
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Businesses find new opportunities with LGBT certification

Businesses find new opportunities with LGBT certification | LGBT Online Media, Marketing and Advertising | Scoop.it

Dina Proto, cofounder of Teazled Greeting Cards and Gifts, which focuses on the needs of the lesbian, gay, bisexual and transgender community, was looking for ways to grow the business she launched with her wife in 2011.

Matt Skallerud's insight:

A friend suggested Proto consider having her venture certified as a women-owned business enterprise. While researching the process, Proto discovered the Supplier Diversity Initiative, created in 2004 by the National Gay & Lesbian Chamber of Commerce, which certifies LGBT businesses. The goal is to make connections with the country’s leading corporations and each other.

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Jenn T. Grace: Tips For Marketing To LGBTQ Consumers

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers | LGBT Online Media, Marketing and Advertising | Scoop.it
Jenn T. Grace, the self-proclaimed 'Professional Lesbian', is a speaker, author, podcaster, coach and entrepreneur who specializes in teaching straight people how to market to gay people and gay people how to market to themselves.
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Focus Group Radio - Appointment Radio for the LGBT Professional

Focus Group Radio - Appointment Radio for the LGBT Professional | LGBT Online Media, Marketing and Advertising | Scoop.it
Meet Revolutionary LGBT marketing and advertising executives. Tim Bennett and John Nash, co-hosts of The Focus Group.  Tim and John invite you to share in a friendship spanning 30 plus years while serving up the savvy side of nine to five every Saturday across multiple media platforms.
Matt Skallerud's insight:

The Focus Group, is America’s first radio talk show developed and created from a LGBT point of view and has established itself “appointment radio” for the LGBT audience that desires representation beyond the stereotypical. LGBT professionals are often informed in career and business by their identity, which in many cases needs to be carefully managed throughout their working years.  Tim and John speak to that reality by providing actionable information and insights delivered in an entertaining radio talk show format.

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Ex-Fab Founder Jason Goldberg Scores Funding for New Startup

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup | LGBT Online Media, Marketing and Advertising | Scoop.it

The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.

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Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director | LGBT Online Media, Marketing and Advertising | Scoop.it

Click here to edit the Logo, the Emmy® award-winning and leading entertainment brand inspired by the LGBTQ community, today announced that Matthew Breen would be joining the network as Editorial Director. Breen comes to Logo from The Advocate and Out magazines, where he served as editor-in-chief and deputy editor, respectively

Matt Skallerud's insight:

of Connected Content at Logo/VH1 where he’ll be responsible for leading the editorial strategy for New Now Next, Logo’s home for the latest in pop culture, music, movies, TV, news and more, as well as the network’s digital properties.

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17 Agencies Form Diversity Network

17 Agencies Form Diversity Network | LGBT Online Media, Marketing and Advertising | Scoop.it

Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. 

Matt Skallerud's insight:

The network, defined as “diversity of thought,” includes Alom, BaselineGroupNY, Boost Rewards and Glue, each selected to represent and highlight gender, sexual orientation, race and cultural diversity. That mission is underscored with their memberships in organizations such as the National Minority Supplier Development Council, the Women Business Enterprise National Council and the National Gay & Lesbian Chamber of Commerce.

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PRESSING QUESTIONS: Echo Magazine of Phoenix

PRESSING QUESTIONS: Echo Magazine of Phoenix | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Managing Editor KJ Philp by Joe Siegel Geographic coverage area: Arizona: Greater Phoenix Area, Flagstaff, Tucson
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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is

Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is | LGBT Online Media, Marketing and Advertising | Scoop.it

Nine amazing startups led by #LGBT entrepreneurs showed us what they’re made of today at #StartOutDemoDay hosted by Twitter NYC and StartOut — 4 out of 9 were led by women, 1 by a Trans entrepreneur.

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Kinkster Brands NYC, New Gay Owned Company Established in New York City

Kinkster Brands NYC, New Gay Owned Company Established in New York City | LGBT Online Media, Marketing and Advertising | Scoop.it

With its launch of Kinkster MAG in fall 2015 followed by its apparel and merchandise branded as Kinkster NYC shortly after the publication, the seeds were sown for the formal establishment of Kinkster Brands NYC in fall 2016.

Matt Skallerud's insight:

Founder Corey Wesley and co-owner John S. Myers launched Kinkster MAG in fall 2015 in part because they never felt like they were a part of a single community but rather they existed within many communities. The stereotypical images prominent in traditional gay media outlets offered little for them to connect with and led them to believe there was a specific norm within the LGBT community. As they came of age, met others, and experienced different people and environments, they learned that like most groups and subgroups what's considered "normal" is far more complicated and nuanced than what media and society had them believing.

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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBT Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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Davler Media coming out with LGBT mag next year

Davler Media coming out with LGBT mag next year | LGBT Online Media, Marketing and Advertising | Scoop.it

Exuberance, a new design magazine aimed at the gay market, is set to debut next spring in New York.

Miller has tapped Jason Kontos, a top editor at glossies at Hearst for more than two decades, as editor-in-chief. Kontos was decorating editor of House Beautiful and editor-in-chief of Colonial Homes and Classic Home, as well as executive editor of Country Living and Victoria in a 24-year career at Hearst.

Matt Skallerud's insight:

Davler Media Group, headed by CEO David Miller, who publishes City Guide and Big Apple Parent, is launching the title with the tagline “Design in living for LGBT.”

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The 17 most powerful LGBT+ executives in the world

The 17 most powerful LGBT+ executives in the world | LGBT Online Media, Marketing and Advertising | Scoop.it
OUTstanding lists 100 people who it thinks challenges the presumption that you can't be openly LGBT+ and successful in business.
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Why it matters for LGBT entrepreneurs to come ‘out’

Why it matters for LGBT entrepreneurs to come ‘out’ | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s commonplace to think that a person’s sexual orientation is a private matter and irrelevant in business. After Apple CEO Tim Cook came out as a gay man, a substantial portion of social media comments, tweets, and shares asked, “Why would he do this?” which seems to imply that, first, no one should care, and second, people don’t want to know Cook’s orientation.  But conventional wisdom is wrong. Research suggests that, for LGBT entrepreneurs at least, and perhaps others in their orbit, being “out” is relevant in many ways.

Matt Skallerud's insight:

There have been only a handful of articles, conference and research papers, and chapters written about lesbian, gay, bisexual, and transgender (LGBT) entrepreneurs. In 2005, Syracuse University’s Minet Schindehutte and two coauthors published the largest study ever undertaken until that point of LGB entrepreneurs in the United States. Their data set included responses from more than 300 LGB founding business owners and clearly established that LGB entrepreneurs, when starting their companies, face greater obstacles than their straight counterparts. Being LGB adversely affected their ability to engage suppliers, obtain licenses, market their businesses, hire employees, and access loans from commercial banks. 

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The Business of Gay Pride

The Business of Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride events have become a commercial hit around the world but are they losing sight of their political roots? India Ross reports
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