LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities | LGBT Online Media, Marketing and Advertising | Scoop.it

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from other strategic activities.

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Gay dating app Blued bags strategic investment from China’s state-run media

Gay dating app Blued bags strategic investment from China’s state-run media | LGBT Online Media, Marketing and Advertising | Scoop.it
Contrary to most foreigners would believe, China is shifting to a much milder tone towards the country’s thriving LGBT community, especially when it comes to the online world. This is evident enoug…
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New online video series to inspire and raise awareness of LGBT engineers

New online video series to inspire and raise awareness of LGBT engineers | LGBT Online Media, Marketing and Advertising | Scoop.it
The Royal Academy of Engineering (Academy), InterEngineering and Mott MacDonald are launching today a new series of online videos profiling lesbian, gay, bisexual and transgender (LGBT) engineers a…
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NGLCC | AMERICA’S LGBT ECONOMY: 2016 Snapshot

NGLCC | AMERICA’S LGBT ECONOMY: 2016 Snapshot | LGBT Online Media, Marketing and Advertising | Scoop.it

The National Gay & Lesbian Chamber of Commerce has released the first ever snapshot demonstrating the economic and social impact of America’s leading LGBT business owners and entrepreneurs.

Matt Skallerud's insight:

The new report explores the types and sizes of LGBT-owned businesses currently certified by the NGLCC, the number of jobs they create, their geography, and the personal narratives of successful LGBT business owners who reflect the very best about America’s innovative and entrepreneurial spirit.

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90 professionals came together to network at Out of Office

90 professionals came together to network at Out of Office | LGBT Online Media, Marketing and Advertising | Scoop.it
Over 90 professionals turned out for Out of Office, the professional networking organisation for LGBT people in the city
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The planner working to bring Japan Inc up to speed with LGBT consumers

The planner working to bring Japan Inc up to speed with LGBT consumers | LGBT Online Media, Marketing and Advertising | Scoop.it
Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.
Matt Skallerud's insight:
Takahiko Morinaga started the Japan LGBT Research Institute (part of Hakuhodo DY Holdings) last year while working as a planner. In this interview, he gives his view on the state of LGBT marketing in Japan, where brands are only just beginning to develop strategies specific to this consumer segment.
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The pink yuan: how Chinese business is embracing the LGBT market

The pink yuan: how Chinese business is embracing the LGBT market | LGBT Online Media, Marketing and Advertising | Scoop.it
While businesses in China are embracing the ‘pink economy’, their human resources policies aren’t embracing LGBT rights
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LGBT Chamber initiative encourages corporate activism

LGBT Chamber initiative encourages corporate activism | LGBT Online Media, Marketing and Advertising | Scoop.it

The Nashville LGBT Chamber’s ‘Tennessee Thrives’ initiative is a coalition of approximately 300 businesses and business organizations that are committed to maintaining a thriving economy for a Tennessee that welcomes all hard working people.

Matt Skallerud's insight:

One objective of Tennessee Thrives is to make legislators think twice before proposing or passing bills that put the state’s ability to attract talent, visitors, or corporate investment at risk. Since the launch of the Tennessee Thrives website, www.tennesseethrives.org, over 190 companies have signed the pledge.

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Lloyd's of London's Inga Beale made a dame in New Year honours list

Lloyd's of London's Inga Beale made a dame in New Year honours list | LGBT Online Media, Marketing and Advertising | Scoop.it
Beale, Lloyd’s first female boss, recognised along with Mumsnet’s Justine Roberts and designer Anya Hindmarch, who get CBEs
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QVegas to become online-only QLife, serving Vegas, LA and NYC

QVegas to become online-only QLife, serving Vegas, LA and NYC | LGBT Online Media, Marketing and Advertising | Scoop.it
At this month’s 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBT lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching January 1, 2017.
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Bumble invests in gay dating app Chappy

Bumble invests in gay dating app Chappy | LGBT Online Media, Marketing and Advertising | Scoop.it

Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy.

Matt Skallerud's insight:

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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Matt Skallerud's curator insight, December 16, 2016 7:17 AM

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBT Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

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Heartwarming advert encourages gay couples to hold hands

Heartwarming advert encourages gay couples to hold hands | LGBT Online Media, Marketing and Advertising | Scoop.it
The Bank of Australia and New Zealand has revealed a heartwarming new advert encouraging gay couples to hold hands.
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Seattle to host first-ever LGBT Economic Summit

Seattle to host first-ever LGBT Economic Summit | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Seattle Business Association will host the Western Business Alliance's first-ever LGBT economic summit on Thursday, March 16 to address economic factors and policy agendas that affect LGBT and allied businesses and communities in the western U.S. and Canada.
Matt Skallerud's insight:

The full-day summit, Working Together for Shared Prosperity, will explore topics such as: leveraging the power of LGBT businesses; tourism on the West Coast; maintaining Left Coast politics in the post-election era; working together to promote diverse supply chains, a case study by the insurance industry; unlocking the power of bringing marginalized communities together; and homelessness. Through keynote presentations, panel discussions, and break-out sessions, attendees will share information, provide critical input to regional challenges, and form lasting relationships with LGBT and allied business leaders from western states.

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Lush's New LGBT-Inclusive Ad Campaign Is Too Cute to Handle

Lush can have all of our money because of these pro-LGBT ads.
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LGBT-Certified Suppliers Jump as Big Companies Seek New Sources

LGBT-Certified Suppliers Jump as Big Companies Seek New Sources | LGBT Online Media, Marketing and Advertising | Scoop.it
The number of businesses identifying themselves as “LGBT-certified” has tripled in the past five years as large companies, including Northrup Grumman Corp. and Major League Baseball, seek more diversity among suppliers.
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LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio

LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio | LGBT Online Media, Marketing and Advertising | Scoop.it
We had an opportunity to sit down with Shannon Morrison of IM Creative, an LGBT-owned company that is part of the event and meeting planning world.
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The simple reason why so many businesses support LGBT rights

The simple reason why so many businesses support LGBT rights | LGBT Online Media, Marketing and Advertising | Scoop.it
Companies openly championing LGBT rights are reaping the benefits. The rest of the world should follow suit.
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Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign

Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
L'Oreal Paris is making history and celebrating diversity by casting transgender model Hari Nef in its latest ad campaign.
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2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
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WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview

WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview | LGBT Online Media, Marketing and Advertising | Scoop.it

"I am publicity phobic" Steve Clarke announces, laughing nervously and squirming at the sound of the dictaphone being turned on.

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This Moving Short From Kodak Demonstrates The Power Of Love

This Moving Short From Kodak Demonstrates The Power Of Love | LGBT Online Media, Marketing and Advertising | Scoop.it
Understanding follows a young man as he comes out to his family.
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14 rising LGBTI business influencers to follow on Twitter

14 rising LGBTI business influencers to follow on Twitter | LGBT Online Media, Marketing and Advertising | Scoop.it
Last year we ran a list of ‘14 LGBT Business Advocates to follow on Twitter‘, which included the likes of Tim Cook (Apple) and Leanne Pittsford (Lesbians Who Tech). One year down the line, we thought we’d add a few more names to the list.
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QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York

QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York | LGBT Online Media, Marketing and Advertising | Scoop.it

First Issue of New Lifestyle and Entertainment Digital Publication to Appear January 1, 2017

Matt Skallerud's insight:

Today at the 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBTQ lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching Jan. 1, 2017.

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