LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend

PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend | LGBT Online Media, Marketing and Advertising | Scoop.it
Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay

Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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Chamber summit highlights LGBT businesses

Chamber summit highlights LGBT businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Chamber summit highlights LGBT, diversity in business
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The Greater Lehigh Valley Chamber of Commerce had its first LGBT Business Summit at Muhlenberg College's Seegers Union. About 170 people attended the event. The Chamber formed an LGBT Business Council aimed at the Valley's lesbian, gay, bisexual and transgender community in 2012.

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Pink Triangle Press names David Walberg as executive director

Pink Triangle Press names David Walberg as executive director | LGBT Online Media, Marketing and Advertising | Scoop.it
Walberg succeeds Ken Popert to become second ED in the company’s history
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PRESSING QUESTIONS: Out In Jersey

PRESSING QUESTIONS: Out In Jersey | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Publisher Peter Frycki, by Joe Siegel
Location: Trenton, N.J.
Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania

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National gay chamber report: Georgia fifth in nation in LGBT-owned businesses

National gay chamber report: Georgia fifth in nation in LGBT-owned businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …
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Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities | LGBT Online Media, Marketing and Advertising | Scoop.it

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from other strategic activities.

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Gay dating app Blued bags strategic investment from China’s state-run media

Gay dating app Blued bags strategic investment from China’s state-run media | LGBT Online Media, Marketing and Advertising | Scoop.it
Contrary to most foreigners would believe, China is shifting to a much milder tone towards the country’s thriving LGBT community, especially when it comes to the online world. This is evident enoug…
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New online video series to inspire and raise awareness of LGBT engineers

New online video series to inspire and raise awareness of LGBT engineers | LGBT Online Media, Marketing and Advertising | Scoop.it
The Royal Academy of Engineering (Academy), InterEngineering and Mott MacDonald are launching today a new series of online videos profiling lesbian, gay, bisexual and transgender (LGBT) engineers a…
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NGLCC | AMERICA’S LGBT ECONOMY: 2016 Snapshot

NGLCC | AMERICA’S LGBT ECONOMY: 2016 Snapshot | LGBT Online Media, Marketing and Advertising | Scoop.it

The National Gay & Lesbian Chamber of Commerce has released the first ever snapshot demonstrating the economic and social impact of America’s leading LGBT business owners and entrepreneurs.

Matt Skallerud's insight:

The new report explores the types and sizes of LGBT-owned businesses currently certified by the NGLCC, the number of jobs they create, their geography, and the personal narratives of successful LGBT business owners who reflect the very best about America’s innovative and entrepreneurial spirit.

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90 professionals came together to network at Out of Office

90 professionals came together to network at Out of Office | LGBT Online Media, Marketing and Advertising | Scoop.it
Over 90 professionals turned out for Out of Office, the professional networking organisation for LGBT people in the city
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Washington Blade to launch newspaper in Los Angeles

Washington Blade to launch newspaper in Los Angeles | LGBT Online Media, Marketing and Advertising | Scoop.it

The Washington Blade, the nation’s first and most acclaimed LGBT newspaper, today announced plans to launch a new publication, the Los Angeles Blade, on March 24.

Matt Skallerud's insight:

The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.

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The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the "LGBT CCI") is a benchmark for understanding and measuring LGBT Diversity and Inclusion ("LGBT D&I") within corporate Canada.
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National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention

National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention | LGBT Online Media, Marketing and Advertising | Scoop.it
The 15-year-old organization is the business voice of the LGBT community.
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China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.

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OUT BKK Business Network Launches in Bangkok

OUT BKK Business Network Launches in Bangkok | LGBT Online Media, Marketing and Advertising | Scoop.it

Community of business professionals aims to promote LGBT inclusion. Recently formed Bangkok-based LGBT network OUT BKK launched its Business Network in the city earlier this month.

Matt Skallerud's insight:

The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.

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Multicult Classics Interviews Tinny Titanium

Multicult Classics Interviews Tinny Titanium | LGBT Online Media, Marketing and Advertising | Scoop.it

Titanium Worldwide catered to the LGBT community first; now, it’s after Atlanta residents for the automaker.

Matt Skallerud's insight:

It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.

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Indian brands are discovering feminism and gay rights, not the least because they sell

Indian brands are discovering feminism and gay rights, not the least because they sell | LGBT Online Media, Marketing and Advertising | Scoop.it
Mundane product-driven ads are no longer the standard approach.
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Heartwarming advert encourages gay couples to hold hands

Heartwarming advert encourages gay couples to hold hands | LGBT Online Media, Marketing and Advertising | Scoop.it
The Bank of Australia and New Zealand has revealed a heartwarming new advert encouraging gay couples to hold hands.
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Seattle to host first-ever LGBT Economic Summit

Seattle to host first-ever LGBT Economic Summit | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Seattle Business Association will host the Western Business Alliance's first-ever LGBT economic summit on Thursday, March 16 to address economic factors and policy agendas that affect LGBT and allied businesses and communities in the western U.S. and Canada.
Matt Skallerud's insight:

The full-day summit, Working Together for Shared Prosperity, will explore topics such as: leveraging the power of LGBT businesses; tourism on the West Coast; maintaining Left Coast politics in the post-election era; working together to promote diverse supply chains, a case study by the insurance industry; unlocking the power of bringing marginalized communities together; and homelessness. Through keynote presentations, panel discussions, and break-out sessions, attendees will share information, provide critical input to regional challenges, and form lasting relationships with LGBT and allied business leaders from western states.

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Lush's New LGBT-Inclusive Ad Campaign Is Too Cute to Handle

Lush can have all of our money because of these pro-LGBT ads.
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LGBT-Certified Suppliers Jump as Big Companies Seek New Sources

LGBT-Certified Suppliers Jump as Big Companies Seek New Sources | LGBT Online Media, Marketing and Advertising | Scoop.it
The number of businesses identifying themselves as “LGBT-certified” has tripled in the past five years as large companies, including Northrup Grumman Corp. and Major League Baseball, seek more diversity among suppliers.
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LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio

LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio | LGBT Online Media, Marketing and Advertising | Scoop.it
We had an opportunity to sit down with Shannon Morrison of IM Creative, an LGBT-owned company that is part of the event and meeting planning world.
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