LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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How Multinationals Can Help Advance LGBT Inclusion Around the World

How Multinationals Can Help Advance LGBT Inclusion Around the World | LGBT Online Media, Marketing and Advertising | Scoop.it

As the rainbow flags come down in New York City after the WorldPride and Stonewall 50 celebrations, and as flags go up for pride events in other parts of the world, it’s worth asking: where do we stand on global LGBT rights?

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Multicultural Audiences Remain Underrepresented in Marketing

Multicultural Audiences Remain Underrepresented in Marketing | LGBT Online Media, Marketing and Advertising | Scoop.it

Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.

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Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift

Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift | LGBT Online Media, Marketing and Advertising | Scoop.it

Opinion: Take note from younger generations while creating campaigns.

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Big Gay Ice Cream Cofounder on Growing His Business

Big Gay Ice Cream Cofounder on Growing His Business | LGBT Online Media, Marketing and Advertising | Scoop.it

Big Gay Ice Cream has grown from an ice cream truck to brick-and-mortar locations to now having a full retail line in stores on both coasts.

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First National Network of Independent Multicultural and LGBTQ Public Relations Firms Launches

First National Network of Independent Multicultural and LGBTQ Public Relations Firms Launches | LGBT Online Media, Marketing and Advertising | Scoop.it

The first national network of independent, inclusive public relations and marketing firms launches today aiming to change the way the industry communicates to, for and with multicultural and LGBTQ communities. The Change Agencies is the first-of-its-kind national collective of PR firms to offer inclusive communications services to effectively represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities.

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Is PR making the grade when it comes to LGBTQ acceptance?

Is PR making the grade when it comes to LGBTQ acceptance? | LGBT Online Media, Marketing and Advertising | Scoop.it

On June 6, in anticipation of the 50th anniversary of the Stonewall Uprising, the PR Museum is holding a panel discussion called The LGBTQ Experience in Public Relations: Stories that Shaped Our Profession, Our Values and Our Future. The event, along with the numerous others examining issues of diversity and inclusion, begs the question: Is the PR industry as LGBTQ-friendly as some might assume? PRWeek asked six PR pros to evaluate today’s comms industry and speak about their experience as a member of the LGBTQ community in PR.

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LGBTQ Week NYC 2019 Right Around The Corner

LGBTQ Week NYC 2019 Right Around The Corner | LGBT Online Media, Marketing and Advertising | Scoop.it

With all of the excitement coming to New York City in 2019 with World Pride and the 50th Anniversary of Stonewall, we are pleased to announce that LGBT Week NYC will be held June 17-28, 2019, over a 2-week period, as an official partner of #WorldPride2019!

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#ILOVEGAY a conversation with Matt Skallerud from Pink Banana Media

#ILOVEGAY a conversation with Matt Skallerud from Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

In this episode we discussed about the importance of technology and social media in accelerating the message of acceptance, the role #ILoveGay have played in LGBTQ travel and tourism space.

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Barilla Pasta’s Turnaround From Homophobia to National Pride

Barilla Pasta’s Turnaround From Homophobia to National Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation.

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LGBT Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool

LGBT Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool | LGBT Online Media, Marketing and Advertising | Scoop.it

“Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted group. At the other end of the spectrum, there’s “Hannity.” The No. 1 show? “The Conners.”

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LGBT Meeting Professionals Association Announce Research Results Showing Membership’s Rising Impact

LGBT Meeting Professionals Association Announce Research Results Showing Membership’s Rising Impact | LGBT Online Media, Marketing and Advertising | Scoop.it

Today the LGBT Meeting Professionals Association (LGBT MPA) announce the results of independent research revealing the make-up of the organization’s growing membership and its projected financial and industry impact.

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Podcast: How Accenture improves LGBT diversity

Podcast: How Accenture improves LGBT diversity | LGBT Online Media, Marketing and Advertising | Scoop.it

This foreword of the CMI’s Delivering Diversity report was written by Pavita Cooper, chair of the research advisory board and founder of executive search firm More Difference. The advances Cooper refers to reflect greater awareness of diversity issues such as gender and race in recent years. But business is acting on LGBT equality too.

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Ralph Lauren features a same-sex couple in a campaign

Ralph Lauren features a same-sex couple in a campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

Ralph Lauren is trying to attract new generations of consumers by including a more diverse range of people in its campaign.

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Puerto Vallarta hosts LGBTQ media conference this October

Puerto Vallarta hosts LGBTQ media conference this October | LGBT Online Media, Marketing and Advertising | Scoop.it

The Puerto Vallarta Tourism Board announced that the National Equality Media Association will hold its annual conference in Puerto Vallarta in October 2019

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LGBT publisher Gay Star News to close

LGBT publisher Gay Star News to close | LGBT Online Media, Marketing and Advertising | Scoop.it

Online LGBT+ media group Gay Star News is reportedly going into liquidation tomorrow (July 29), leaving around 20 staff without jobs.

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Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades

Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades | LGBT Online Media, Marketing and Advertising | Scoop.it

Whitman Insight Strategies and BuzzFeed News did a national poll for pride — LGBTQ people overestimate their share of the population and say Instagram is making them sad.

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LGBTQ-Themed Ads Are Everywhere. But It Hasn’t Always Been This Way

LGBTQ-Themed Ads Are Everywhere. But It Hasn’t Always Been This Way | LGBT Online Media, Marketing and Advertising | Scoop.it

In 2019, LGBTQ-themed ads are all over the place. And they’re now more diverse than ever. WSJ’s Spencer Macnaughton takes a look at how these ads have evolved over the last five decades.

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How LGBT owners boost chances to win big business contracts

How LGBT owners boost chances to win big business contracts | LGBT Online Media, Marketing and Advertising | Scoop.it

A growing number of lesbian, gay, bisexual and transgender business owners are seeking certification that helps them get contracts with big companies that have supplier diversity and inclusion programs

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How MeUndies is aligning itself with cultural moments like Pride

How MeUndies is aligning itself with cultural moments like Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Developing collections around popular events has become a significant strategy for MeUndies in 2019.

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Gillette lauded for groundbreaking transgender ad that champions gender inclusivity

Gillette lauded for groundbreaking transgender ad that champions gender inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

After hitting headlines in January over its toxic masculinity ad, Gillette is tackling gender once again as it swears to embrace and promote inclusive representations of gender in #MyBestSelf campaign.

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GreetGay - A Revolutionary Travel App

GreetGay - A Revolutionary Travel App | LGBT Online Media, Marketing and Advertising | Scoop.it

How good would it be to have personalized recommendations of places to stay and things to do delivered to your phone when you’re traveling? Don’t just rely on the usual websites offering you the standard tourist advice… get GreetGay, a new travel app that has been created to help you navigate great accommodation and services …

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Stoli® Vodka Introduces "Spirit of Stonewall" Limited Edition Bottle in Honor of the 50th Anniversary of Stonewall Uprising

Stoli® Vodka Introduces "Spirit of Stonewall" Limited Edition Bottle in Honor of the 50th Anniversary of Stonewall Uprising | LGBT Online Media, Marketing and Advertising | Scoop.it

Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, announced today the launch of the Stoli® "Spirit of Stonewall" limited edition bottle, which will be behind the bar and at participating retail outlets beginning later this month. Designed to honor the 50th anniversary of the Stonewall Uprising in New York City, a seminal moment in the modern LGBTQ rights movement, the Stoli Spirit of Stonewall bottle continues the Stoli® brand's long-standing support of the LGBTQ community. The limited edition will help raise funds for the Stonewall Inn Gives Back Initiative in support of its mission to eliminate the social intolerances that profoundly impact the lives of LGBTQ citizens in America and abroad, through awareness campaigns, educational programming, fundraising and public dialogue.

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Absolut marketer Michel Roux leaves a legacy of bottles, branding and actual art

Absolut marketer Michel Roux leaves a legacy of bottles, branding and actual art | LGBT Online Media, Marketing and Advertising | Scoop.it

The liquor icon died at age 78, but his work with artists like Andy Warhol and Keith Haring lives on.

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Our Pink Banana Media Partner: Brkthru Digital

Our Pink Banana Media Partner: Brkthru Digital | LGBT Online Media, Marketing and Advertising | Scoop.it

Over the years, we've had the opportunity to work with some incredible partners along the way. In the world of programmatic, digital ad buying, we were doing this in-house successfully for a number of years, but after we met Jeff Hastedt and his team from Brkthru Digital, we realized we had A LOT to learn about how to take hyper-targeting of the LGBTQ consumer via banner ads to a whole, new level!

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BTL Hosts National LGBT Publishers

BTL Hosts National LGBT Publishers | LGBT Online Media, Marketing and Advertising | Scoop.it

Publishers of the 12 largest LGBT newspapers in America met in Detroit on April 10 and 11 for the annual meeting of the National LGBTQ Media Association. Jan Stevenson and Susan Horowitz, co-publishers of member paper Between The Lines, hosted the two-day gathering.

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