LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest

Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest | LGBT Online Media, Marketing and Advertising | Scoop.it
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First Online Resource For Lesbian Business Owners Launches

First Online Resource For Lesbian Business Owners Launches | LGBT Online Media, Marketing and Advertising | Scoop.it

Despite recent gains in public support for the LGBT community, lesbian businesses seem to be left behind. Only 1.2% of businesses in the US are lesbian-owned and many of these face disadvantages. A new website hopes to change that when it launches this Pride. The Lesbian Business Community (The LBC) is the first and only online resource by and for lesbians and lesbian business owners.

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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBT Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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The kind of visuals being used in content creation is rapidly changing

The kind of visuals being used in content creation is rapidly changing | LGBT Online Media, Marketing and Advertising | Scoop.it
The success of every creative project rests on the power of its visuals. So whether you're using photography, video or a combination of the two, you need to know about the latest visual trends.
Matt Skallerud's insight:

The 2010s have seen big brands change the way they portray families in a bid to remain globally relevant and emotionally engaging. Marketing and advertising now commonly features single parents, gay parents, stay-at-home dads and blended families.

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