Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!
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LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by
Matt Skallerud
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Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:
Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting. 
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Meet Revolutionary LGBT marketing and advertising executives. Tim Bennett and John Nash, co-hosts of The Focus Group. Tim and John invite you to share in a friendship spanning 30 plus years while serving up the savvy side of nine to five every Saturday across multiple media platforms.
Matt Skallerud's insight:
The Focus Group, is America’s first radio talk show developed and created from a LGBT point of view and has established itself “appointment radio” for the LGBT audience that desires representation beyond the stereotypical. LGBT professionals are often informed in career and business by their identity, which in many cases needs to be carefully managed throughout their working years. Tim and John speak to that reality by providing actionable information and insights delivered in an entertaining radio talk show format.
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John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.
Matt Skallerud's insight:
Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.
Matt Skallerud's curator insight,
June 11, 2016 9:54 AM
Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not. |
