LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.