LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Trends in LGBT Nightlife

Trends in LGBT Nightlife | LGBT Online Media, Marketing and Advertising | Scoop.it
Social interaction fuels the human spirit. The simple act of sharing your life openly offers profound and empowering effects that help us feel
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Multicult Classics Interviews Tinny Titanium

Multicult Classics Interviews Tinny Titanium | LGBT Online Media, Marketing and Advertising | Scoop.it

Titanium Worldwide catered to the LGBT community first; now, it’s after Atlanta residents for the automaker.

Matt Skallerud's insight:

It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.

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2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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Marketing Pioneer Robyn Streisand Named To OUT100

Marketing Pioneer Robyn Streisand Named To OUT100 | LGBT Online Media, Marketing and Advertising | Scoop.it

New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.

Matt Skallerud's insight:

OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly | LGBT Online Media, Marketing and Advertising | Scoop.it
Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance.
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17 Agencies Form Diversity Network

17 Agencies Form Diversity Network | LGBT Online Media, Marketing and Advertising | Scoop.it

Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. 

Matt Skallerud's insight:

The network, defined as “diversity of thought,” includes Alom, BaselineGroupNY, Boost Rewards and Glue, each selected to represent and highlight gender, sexual orientation, race and cultural diversity. That mission is underscored with their memberships in organizations such as the National Minority Supplier Development Council, the Women Business Enterprise National Council and the National Gay & Lesbian Chamber of Commerce.

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Kinkster Brands NYC, New Gay Owned Company Established in New York City

Kinkster Brands NYC, New Gay Owned Company Established in New York City | LGBT Online Media, Marketing and Advertising | Scoop.it

With its launch of Kinkster MAG in fall 2015 followed by its apparel and merchandise branded as Kinkster NYC shortly after the publication, the seeds were sown for the formal establishment of Kinkster Brands NYC in fall 2016.

Matt Skallerud's insight:

Founder Corey Wesley and co-owner John S. Myers launched Kinkster MAG in fall 2015 in part because they never felt like they were a part of a single community but rather they existed within many communities. The stereotypical images prominent in traditional gay media outlets offered little for them to connect with and led them to believe there was a specific norm within the LGBT community. As they came of age, met others, and experienced different people and environments, they learned that like most groups and subgroups what's considered "normal" is far more complicated and nuanced than what media and society had them believing.

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Davler Media coming out with LGBT mag next year

Davler Media coming out with LGBT mag next year | LGBT Online Media, Marketing and Advertising | Scoop.it

Exuberance, a new design magazine aimed at the gay market, is set to debut next spring in New York.

Miller has tapped Jason Kontos, a top editor at glossies at Hearst for more than two decades, as editor-in-chief. Kontos was decorating editor of House Beautiful and editor-in-chief of Colonial Homes and Classic Home, as well as executive editor of Country Living and Victoria in a 24-year career at Hearst.

Matt Skallerud's insight:

Davler Media Group, headed by CEO David Miller, who publishes City Guide and Big Apple Parent, is launching the title with the tagline “Design in living for LGBT.”

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