LGBTQ+ Online Media, Marketing and Advertising
135.6K views | +4 today
Follow
Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkMedia.LGBT   |   LGBTBrandVoice.com   |   LGBTNewMedia.com   |   PinkMediaWorld.com

Your new post is loading...
Your new post is loading...
Scooped by Matt Skallerud
Scoop.it!

Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

No comment yet.