Nissan takes an unusual approach to humor with its new commercial in which a young man “comes out” -- as the owner of an Infiniti to his conservative, BMW-loving father. “You must have always...
Matt Skallerud's insight:
Coming-out as a theme or metaphor in commercials is relatively new to the U.S. market, but it has been used as an attention-grabbing devise in other markets as far back as 2001, including, most recently, this spring by McDonald’s McCafe in Taiwan, the first Asian country poised to legalize same-sex marriage.
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