Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
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LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by
Matt Skallerud
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Scoop.it!
"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman. 
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